Brand Visibility: Premium Corporate Gift Ideas

Looking for the perfect gentleman’s fashion accessory? Cuff links could be the ideal product for you.  Cuff links symbolise professionalism in white collar business.  For service industry professionals, complete your staff uniforms just as you would with lapel pins to take presentation up a notch.

Perfect for premium incentive or targeted promotions, cuff links allow you to showcase your corporate logo with style.  Cuff links offer a large variety of choice in term of materials include:

• Glass

• Crystal

• Enamel

• Onyx

• Textiles

• Stainless

• Precious Metal

• Leather

Being highly customisable in terms of aesthetics, material or shape,  it is a very good product to be given in either corporate or marketing purposes.  If the gift is not directed toward customers, cuff links can be a great way for new employees to feel part of the company. Why not include then in welcome packs for employees or supporters for sports teams?

Premium Merchandising: Investments on Functional Products

The key to the success of some well-known companies lies in their constant investment in attractive communication campaigns to keep their customers loyal. This branded bag as gift with purchase launched by Glen Grant is an exclusive premium offer that will definitely increase the sales of the company.

In addition to getting great liquor, the customer comes out of the store with a Glen Grant bag as GWP, just as lovely of the same brand. They will like the sportswear bag look and chic.

This will be suitable for short stays or for a weekend, but will also accompany your customers in any of their sporting moments while making the brand visible everywhere. The logo stands out well on a black background but without being invasive on the bag, and customers are looking for this good balance.

Why do we like this Glen Grant bag as GWP?

Brand recognition. The logo on the bag will allow you to make yourself known and improve your brand awareness. It is the repetition that persuades your identity in the mind of the customer, and the more he finds himself exposed to your logo, the more easily he will recognize you.

Boost sales. If customers are used to receiving premium gifts each time they buy one of your products, it is certain that they will have a good image of your business and that they will want to consume even more.

Practical Merchandising: Canvas Aprons for Outdoor Visibility

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom barbecue aprons are a high-quality merchandising idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom barbecue aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.

Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company. 

Merchandising Strategies: Outdoor Advertising with Function

​Widely used by many companies, outdoor umbrellas are a popular way for establishing brand awareness – People normally gain a strong initial impression based on what they see.

Outdoor umbrellas can be used in conjunction with POS displays like outdoor banners or marketing flags.  They can be combined with complete outdoor entertainment supplies packaged along with beer tables, mobile kiosks or kitchens, giant mascots etc.

Merch and Effect is able to fully customise such umbrellas to suit your event- from a simple one, to one that is complex looking. Moreover, it is an ideal surface for large photo-quality graphics to be displayed.

Such umbrella is able to attract people, building on a focal point for your business in the most commonly crowded places.

Marketing Strategies: Finding the Best GWP for your Brand

One of the key aspects of marketing is to include different strategies like giveaways or premium gifts where clients will leave your local shop happily knowing that the brand really cares about them. This will enable us to build better customer relationships and boost our brand awareness as our marketing strategies can be as creative as we want and imprint our logo without any problems.

Wild Turkey has offered a marketing gift with a purchase of their branded bourbon. If you're currently in the liquor industry looking for marketing gift ideas, then look no further.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

Wild Turkey's mason jar is a superb example of a successful marketing gift idea. The Jar adds another dimension to the bourbon experience that is not only going to increase satisfaction of the buyer but also, with the Jar being branded, is sure to entice other worthy customers to leap forward and seek out the Wild Turkey brand.

Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.

Creative Merchandising: Neon signs for your Liquor Brand

​When looking at advertising signage for your business, Merch and Effect has experience with Neon Signs. Neon signs offer a very effective and affordable way to advertise your company 24/7.

Some key features to bear in mind:

• Neon signs offer flexibility in your message – You want to be able to change your message? A neon sign is the right choice for you. Whether you want to advertise a sale or to let prospective customers know your hours, you will be able to do it with a neon sign quickly and easily.

• You can evencustomize shape of your sign to match your business needs. Neon brand signs come in many different varieties, shapes, colors, design and sizes – You will be amazed at the different options that neon signs offer. The right sign is just as important as what you put on the sign; it has a huge impact upon your business. If it is not the right size or style, it will not be seen from the road that you are trying to target, so keep that in mind when you are choosing your custom neon sign.

• Open neon signs can advertise for you all day, every day – You can allow the Neon sign to advertise your business every single day, all day. This will mean that you can reach customers even while you are sleeping, with absolutely no effort from you!

Functional Merchandising: Leather Laptop Bags from Asahi

 One of the best things about laptop bags as merchandise is that they make great giveaways for both men and women. Also, they are useful for people in a range of ages. Another advertising benefit of using premium laptop bags in your business is the fact that these bags will have a lasting effect on your business because most people will use these bags again and again. A high-quality  laptop bag is certain to be used, and become a very effective advertisement tool for your company.

One of the best products for liquor businesses are classy bags. Most companies that sell things put those items into bags. Some companies put their items in plastic bags, some in shopping bags and some in paper bags. The latest trend even has some businesses offering reusable shopping bags to help save the environment by using them over and over again.

This gift with purchase provides a unique advertising opportunity for your business, especially if you are located in a shopping mall or shopping center, where you know that your customers are going to not only shop at your store, but at other places in that same shopping area. Moreover, this attracts customers to spend more money to be able to get this premium laptop bag for free.

Premium Merchandising: Luxury in Detail

 The first USB stick was sold in the magical year of 2000, and immediately became a worldwide hit. It’s amazing to think about how far technology has come in less than twenty years, and nowadays Flashdrives are almost staple items that everyone has. The first generation USB sticks only had a storage capacity of 8mb, which roughly equates to only a few files.

As of 2016, however, there are already USB sticks with 1 terrabyte capacity. The market is saturated with so many innovations for the use of Custom USB sticks. Because USB sticks have been around for such a long time, it might be difficult to come up with new ideas for designs. 

USB sticks might not be that special, but that’s no reason to use boring Custom USB sticks! This premium design has a leather strap and a magnet attached to it. There is an opening on the other side, so it can be worn on a chain or cord. Imagine matching this to that three piece suit, to add that little finishing touch to your outfit and the message you’re sending across. Functionality and style in one. A brand name or logo can be put on the leather strap, or etched into the metal.

This type of Custom USB sticks would be perfect to set the tone of your company. These USBs have a luxurious feel to them, making them perfect corporate gifts or promotional products for CEOs.

Merchandising Strategies: Premium items for Lower Costs

​Are you looking for that unique and timeless product to get your brand name across using as little cost as possible? If you are, why not look at the option of a fedora hat? These hats are really in the trend right now, and they make great product because of the large surface area available to brand your logo or message.

What kind of companies should offer this promo gift?

This is an item that is suitable for companies who are more towards lifestyle. It is one product that companies can offer not only in summer for the beaches, but also for nightclubs and bars; perfect for any beach wear or alcohol companies.

How these fedora hats work better than other merchandise?

These fedora hats can really help your company stand out because:

• They look stylish, so your audiences will actually be willing to wear them out

• You can customise the color or the band logo to suit a particular theme of your company

• It is relatively low cost and branding is not overly extensive

Even though it can be a staple product, people still love it. So you get the best of both worlds by having merchandise that not only has great economical value for your company and also works brilliantly to get your brand name across.

Premium Merchandising: Classy Powerbanks from Wolf Blass

Premium Powerbanks are common marketing gifts, often given away for free at events or given as incentive products for gifts with purchase. Therefore these products offer the perfect opportunity for Brand Activation.

Both objects are commonly used, no computer user is without such a USB stick; where as in our increasingly connected world, people are realizing the importance of a portable powerbank. These objects provide the perfect opportunity for brand activation and increase customer awareness of your brand.

Powerbanks can be customized into any shape, with flexibility in the ability to highlight your particular company’s brand design. Artistic fusion and integration with your brand serves many purposes. It increases productivity, efficiency, though most importantly people enjoy decorations.

Designs to be used to help with brand activation can be various, choosing eye catching and original designs will appeal to potential customers. The more unique the design, the more a potential customer is likely to remember your brand and use your premium merchandise, thereby helping with your brand activation.

In summary, the best use of premium Powerbanks in brand activation is by offering those that have been specially designed. Merely offering a generic unoriginal product nowadays is not enough to market your brand and achieve brand activation.

Focusing on eye catching and original designs or designs that play to the strength of your brand are imperative when achieving brand activation.