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Merchandise Ideas: Liquor Dispensers as POS Displays

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Want a drink while watching sports on TV at the bar? Things would be so much easier when you have a liquor dispenser just right beside your table. You won’t even have to miss a part of the game!

You can have your favourite sport on liquor dispensers! Keep on refilling them for free flow of fun! Good for house parties, themed restaurants and pubs!

Have your company logo printed on them and give it to your employees! If you are a liquor company looking for promotional products, we recommend this product for maximum recognition!

Promotional Ice Buckets for a New Year Campaign

Promotional Ice Buckets are an excellent and very visible promotional advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

Liquor is so important for parties, having these ice buckets will make the party even better!

Custom Ice Buckets for Vodka: Since these drinks are usually sold for much more than beers, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Generally wine buckets are used for white wines and Champagnes though can be used for red wines in hot countries.

Don’t be limited in your creativity when designing custom barware such as ice buckets.   Have a look at our custom bottle glorifiers for inspiration to make sure you draw attention to your brand.

Use a Premium Purchase for you next merchandise campaign.

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Purchase with purchase marketing campaigns are a great way to boost your sales. By offering a premium product at a greatly reduced price, you are most definitely going to be attracting new potential clients, while also increasing the loyalty of your old ones.

Regardless of what product you are offering in a PWP promotion, it will inevitably gain attention from consumers, as customers will feel as though they are getting much more than what they’re paying for.

This premium hip flask also looks great, the design of this specific flask is made with a stainless steel pattern, which gives the flask a stylish and high-end look. The promotional hip flask can be customized depending on your brand style. The logo can be either laser engraved on the metal or debossed on the leather. Another customizable option is what type of gift box the hip flash comes in, which will further increase the perceived value of the product.


Promotional Campaign GWP: Wine Bottle Cooling Sleeve

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The drink industry is highly competitive and hence brands often need to distinguish themselves. One efficient way is through special packaging.Wolf Blass, a famous wine, is one of the most sought-after and consumed liquors in the world. 

This cooler sleeve has plain and classy colours with its brand name printed on it. It acts as an advertising tool as it is sufficiently attractive to capture the attention of consumers in the store. Besides being eye catching, the cooler can be reused to keep the bottle chilled on the way to parties due to its insulating factor.

WHAT WE LEARNED FROM GETTING A CUSTOM WINE PACKAGING DESIGN

Since Liquor brands are high-end, the packaging should also reflect the quality of the product. And Vindana achieved this. As you can see from the photo, the box packaging has a simple and modern aura that is sure to attract a seasoned enthusiast.


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We also love how they kept the drinks packaging design simple. With only the brand name printed on the box, it keeps the overall feel neat and classy. However, the brand didn’t have its own POS display. A custom designed retail display would have made the brand even more visually appealing.


Why You Need to Have A Custom-Made Wine Packaging Design?

Establish Identity: High quality packaging adds value to your product, which is crucial if you want to establish your own brand identity. The more sophisticated the packaging is, the better your reputation becomes.

Influence Buying Decisions: Shoppers are naturally drawn to attractive products. Great designs equal quality. As such, having a custom-made wine packaging would definitely help shoppers decide whether to purchase your product.

GWP Ideas

Practical Merchandising: Serving Trays for Brand Visibility

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customised by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

  • Bamboo

  • Leather

  • Metal

  • Plastic

  • Wood (with felt)

  • Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great classy product for companies to consider.

Use them in gift with purchases campaigns for consumers or as bar advertising for maximum effect.

Innovative Merchandise

Innovative Merchandising: Mobile Bars for Brand Mobility

POS Marketing is among the most effective ways available to advertise and support your product directly at the source. Be it to promote an event or attract on-lookers with inflatable arch or simply increase brand fidelity and visibility with badges, magnet or mascots, POS marketing will do the job for you provided you pick the most effective tool for it.

This concept of a mobile bar for Patron Tequila is a practical way of getting your brand mobility and visibility going at the same time. An item like this will have a good niche in private functions and a number of public events and concerts where your products can be sold or sampled directly to your target market.

Reasons to use mobile bars for your campaign:

  • Large branding area. A Mobile Bar provides you with opportunity to place your logo, slogan, more information about the product, something interesting about the way of production, terms of promo campaign and of course, your product itself. So this is the best way to communicate with customer.

  • Fully custom. Mobile Bars are fully customisable and available in any shape, size and printing. They are great to attract customer’s attention thanks to catching-eyes design and big size of promo stand.

  • Brand value. Being a tool for a bright and memorable promotion, Mobile Bars make your brand big and more important in customer eyes.

  • Boost your sales. A Mobile Bar is one of the most significant forces of trade . It is always good to install it in store or at the entrance of supermarket or shopping mall. This will motivate customers to impulsive buying.

Innovative Merchandise

Merchandising Strategies: Outdoor Advertising with Function

​Widely used by many companies, outdoor umbrellas are a popular way for establishing brand awareness – People normally gain a strong initial impression based on what they see.

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Outdoor umbrellas can be used in conjunction with POS displays like outdoor banners or marketing flags.  They can be combined with complete outdoor entertainment supplies packaged along with beer tables, mobile kiosks or kitchens, giant mascots etc.

Merch and Effect is able to fully customise such umbrellas to suit your event- from a simple one, to one that is complex looking. Moreover, it is an ideal surface for large photo-quality graphics to be displayed.

Such umbrella is able to attract people, building on a focal point for your business in the most commonly crowded places.

Innovative Merchandise

Branding Strategies: Unlimited branding with Customised Stamps

The self-inking stamp design will attract liquor and restaurant industries. They will be able to convey an exciting invitation to their customers, thanks to a catchy slogan with creative typography. These little items can therefore contribute to the key for a successful marketing communication.

These custom self-inking stamps have been designed with a smooth and rounded handle so that they are easy to use for adults as well as for children. Indeed, kids will also find what they are looking for, as the stamps are entirely personalisable and available in a large range of shapes and images.

Why do we need these self-inking stamps?

Design appeal. Made of a nice light color wood, these custom stamps with slogan look very nice and good-quality. All you have to do is imagine a great design which meets your consumers’ taste.

 

Innovative Merchandise

Creative Merchandising: Neon signs for your Liquor Brand

​When looking at advertising signage for your business, Merch and Effect has experience with Neon Signs. Neon signs offer a very effective and affordable way to advertise your company 24/7.

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Some key features to bear in mind:

  • Neon signs offer flexibility in your message – You want to be able to change your message? A neon sign is the right choice for you. Whether you want to advertise a sale or to let prospective customers know your hours, you will be able to do it with a neon sign quickly and easily.

  • You can evencustomize shape of your sign to match your business needs. Neon brand signs come in many different varieties, shapes, colors, design and sizes – You will be amazed at the different options that neon signs offer. The right sign is just as important as what you put on the sign; it has a huge impact upon your business. If it is not the right size or style, it will not be seen from the road that you are trying to target, so keep that in mind when you are choosing your custom neon sign.

  • Open neon signs can advertise for you all day, every day – You can allow the Neon sign to advertise your business every single day, all day. This will mean that you can reach customers even while you are sleeping, with absolutely no effort from you!