Merchandise Ideas: Custom Wooden Stamps for your Campaign

Do you want to distinguish from your competitors and bring some creativity to your brand? Then these custom wooden stamps are a perfect idea to give life to your logo and campaign. 

Why is it smart to use customized stamps as giveaways?

Stamps is something very simple to produce and cheap. Everyone knows how to use them; you can express yourself and even create art. Offer customised stamps with its own logo or motto is a nice ideas because that way people can spread the message of the brand everywhere at the least cost. Indeed, the main point for the brand is to use the people who received this gift as a promoter. By using the customised stamps, it is not the company that is marketing themselves but rather the customers. This will have a greater impact. Actually, there is no real effort needed by the host company; which is the good point.

Keep this idea in mind for your next marketing campaign; that will have a very nice impact on your clients / customers.

Premium Merchandising: Branded Barrels for In-Store Displays

Using branded barrels as an advertising product is an excellent choice in merchandise to increase your company’s brand awareness. Drink companies like Negroni have taken advantage of products like these. The company is using this product as a unique in-store display, which helps to add more value to their drink promotions.

Barrels are great products for customisation and have plenty of space to imprint a company logo, name or slogan on. The barrels can be used as tables in bars and restaurants or simply just as decoration as Negroni are doing. By having advertising products that will allow for customers to remember the brand, there will be higher chances that customers will choose the Negroni brand next time they want to purchase a drink.

Benefits from this Advertising Product

Barrels are a great promotional product, which boost sales in the long run. Drink companies especially can benefit from merchandise like this, because the barrels can help to add value to each single promotion. The barrels can be branded in line with your brand identity. This is important if you want customers to remember you.

The barrels can be manufactured in different materials, sizes and shapes. Due to this it is the perfect product if you are about to open a new bar or restaurant and need new interesting inventory.

Premium Merchandising: The Importance of Packaging

Packaging plays a very important role in increasing the perceived value of the gift you are offering. Promo gifts offered as an on-pack gift is often low end products. Customers may be able to tell and the product will lose its appeal. 

Why should you pay attention to custom packaging?

Makes Brand More Important. First of all custom packaging is essential tool in order to increase brand awareness. It is important to present the product to your target audience in the right light. There is a direct relationship between the type of packaging and product’s price. And we can see this fact on the example of these expensive drinks and their high-end packaging.

Product Protection. Custom packaging has a lot of functions but the main is protection. Drinks bottles are all made from glass – quite fragile material. But with this custom packaging you can keep calm about product safety. Firstly bottles are fixed inside the packaging box, so they will not hover during the carriage. Secondly these promotional gift boxes tightly close due to special mechanism.

Design Appeal. The second packaging function is advertising. Packaging is often called as “silent seller”. Usually it highlights a certain product among others and motivates customer to make a purchase. That’s why it is really important to make custom packaging.

Functional Merchandise: Premium Bistro Aprons

​There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

Merchandise Ideas: Iconic Shot Glasses for Brand Identity

The world of drinking glasses is fascinating with so many different types of glasses to choose from.  Nobody can have a complete set of all styles of drinking glasses in their kitchen cupboard, so this means there is no end to the collectible nature of these – making them perfect for marketing gifts.

Some drinks have to be specially served in a specific glass, such as champagne or certain liquors. You can’t serve wine in a shot glass or champagne in a beer mug.  As a beverage brand, it is important to educate your customers on what kind of glassware to use and the different characteristics of such.

Shot glasses are part of the Tumbler family of glasses, mostly used to drink or measure small doses of alcohol (between 44ml – 50ml). Across the world different sizes of shot glasses are common. There are an immense variations of shot glass shapes, due to the production process which enables unique mould creations to be mass produced using the machine blown production process.Customization is very easy using the mold process, different sizes, shapes and dimensions are feasible as well as printing logos and brand names.

Merchandising Trends: What Modern Markets Think about Liquor Today

*from Kerve Creative

WINE BREAKS FROM TRADITION
Wine is booming, with Millennials. Despite a slowdown in overall category
growth, Millennials are consuming more wine and more expensive wine than any
other generation. Young, less stuffy brands, technology-driven explanations of
varieties and styles, and packaging innovations are driving the shift.

THINK SMALL, THINK LOCAL
Craft breweries and distilleries are building hyperlocal businesses, selling directly
to a smaller set of highly loyal customers who live in their immediate area. At
the other end of the scale, big data is enabling retailers to tailor stock within
individual stores to the tastes of the local patrons and, where possible, the
produce of the area.
 

THIS TIME IT’S PERSONAL
Established brands and startups are both using the internet of things, wearables
and the application of medical/scientific data to design hyper-personalised drinking
experiences. Even if some of the scientific claims being made in the marketing spiel
are questionable

Merchandising Strategies: Strengthening Bonds with your Consumers

One of the things you should consider is your brand's interaction with your consumers. The best merchandise you can produce are these wine barrels since it encourages creativity and craft from the other end of the relationship. 

Why invest on this innovation?

Increased perceived value: This beer product idea doesn’t look like a tacky and cheap item, but as a well-built and quality item that will increase the perceived value of your customers. The barrel is perceived as an exclusive beer tower that add an extra worth to having a drink. That is the consumers will get a perfect temperature beer with a cool barrel dispenser.

Customer retention: Unless you distinguish yourself for the beer itself only, it is a good idea to aim to offer something characteristic that make people curious and give them a reason to choose your brand against another. This beer product idea could be that peculiarity for which people are willing to order your beer and keep doing it.

Advertising: The barrel has a very large area for branding but also advertising or custom designs. Ideal to be displayed in restaurants, pubs, at events and so on. Moreover, if you make sure the barrel to be used exclusively with your beer brand, people will pay more attention to your company and if they like the idea they will spread the word, of you offering a perfect combination of beer and peculiar barrel shape cooler dispenser.

Premium Glassware for your Brand Merchandise

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Functional Merchandise: Custom Coasters for your Campaign

There’s nothing worse than finding that tea or coffee stain on the surface of your home furnishings, and that is where custom coasters come in as a great promotional idea to prevent this from happening.

These custom coasters come in a rounded edged square design, and the top can be printed with your own company design making the branding potential for these coasters great. They would make excellent gifts with purchase, sold in sets as a gift (which in this case is a set of 3) with purchase item or as free giveaway’s during events and advertising a new product range.

Why do custom coasters make good merchandise?

Increase brand awareness. Coasters make very practical gifts and can be used at home, in shop store displays, or even in the office, boosting plenty of opportunities to show off your cool designs, and brand logo.

Expanding product range. If you are a drinks companies especially in the liquor industry, these coasters could make the perfect product for marketing a new product range. Custom coasters can be designed to match your new product range designs.

Functional Merchandise: Non-Slip Serving Trays for your Brand

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. Trays can come in variety of designs -– can be custom manufactured from simple circular trays to the square rectangular trays with handles. They can also be non slip with usage of materials such as felt, EVA foam base or rubberising surfaces, ensuring that items on the tray would not slip and fall off.

Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customised in terms of features and design makes it a great premium product for companies to consider.