Merchandise Ideas: Liquor Dispensers as POS Displays

Want a drink while watching sports on TV at the bar? Things would be so much easier when you have a liquor dispenser just right beside your table. You won’t even have to miss a part of the game!

You can have your favourite sport on liquor dispensers! Keep on refilling them for free flow of fun! Good for house parties, themed restaurants and pubs!

Have your company logo printed on them and give it to your employees! If you are a liquor company looking for promotional products, we recommend this product for maximum recognition!

Promotional Ice Buckets for a New Year Campaign

Promotional Ice Buckets are an excellent and very visible promotional advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

Liquor is so important for parties, having these ice buckets will make the party even better!

Custom Ice Buckets for Vodka: Since these drinks are usually sold for much more than beers, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Generally wine buckets are used for white wines and Champagnes though can be used for red wines in hot countries.

Don’t be limited in your creativity when designing custom barware such as ice buckets.   Have a look at our custom bottle glorifiers for inspiration to make sure you draw attention to your brand.

Use a Premium Purchase for you next merchandise campaign.

Purchase with purchase marketing campaigns are a great way to boost your sales. By offering a premium product at a greatly reduced price, you are most definitely going to be attracting new potential clients, while also increasing the loyalty of your old ones.

Regardless of what product you are offering in a PWP promotion, it will inevitably gain attention from consumers, as customers will feel as though they are getting much more than what they’re paying for.

This premium hip flask also looks great, the design of this specific flask is made with a stainless steel pattern, which gives the flask a stylish and high-end look. The promotional hip flask can be customized depending on your brand style. The logo can be either laser engraved on the metal or debossed on the leather. Another customizable option is what type of gift box the hip flash comes in, which will further increase the perceived value of the product.

Why use coasters for you next merchandise campaign?

We can easily spot coasters in restaurants, bars, resorts, etc. However, how much promotion can a small coaster do for you? Many might think that a coaster is insignificant and useless. However, the right usage of Custom Promotional Coasters can positively impact your brand and advertise your beverages. They are the perfect mini advertisements that can be spread easily. On top of that, these coasters can also increase brand awareness. A well-managed Custom Promotional Coaster can also upscale your brand.

Benefits of Custom Promotional Coasters

Highly Customisable: There are no restrictions as to how you should design your Custom Promotional Coasters. You are able to customise the shape, colour, materials, etc. Retailers can also include crucial information such as contact details, addresses, brand logo and motto. This way, you can better showcase your brand. On top of that, you can include quotes or personalised messages to express brand personality and characteristics.

It is also a great option to allow your customers to personalise the coasters as well. For example etching their name on the custom coasters. This way, consumers will have a good impression of your brand because they feel special. Such additional services allows you to be more memorable and entice consumers to return.

Giveaways: Branded Coasters are not only meant to be used in stores. It can also be great corporate gifts – such as during events, seminars, trade shows, etc. Your coasters could land in the hands of your next potential customer. This mini advertisement can help increase brand recognition and brand exposure. This is extremely crucial for brands to stand out, especially in a saturated market. Being able to grasp the attention of potential buyers and be remembered will be very impactful for future business development.

Practicality: Lastly, these Custom Promotional Coasters are cost-efficient as they are affordable and have the potential of increasing your customer base. Companies do not have to spend a fortune to incorporate Custom Promotional Coasters in their day to day business operations.

Promotional Campaign GWP: Wine Bottle Cooling Sleeve

The drink industry is highly competitive and hence brands often need to distinguish themselves. One efficient way is through special packaging.Wolf Blass, a famous wine, is one of the most sought-after and consumed liquors in the world. 

This cooler sleeve has plain and classy colours with its brand name printed on it. It acts as an advertising tool as it is sufficiently attractive to capture the attention of consumers in the store. Besides being eye catching, the cooler can be reused to keep the bottle chilled on the way to parties due to its insulating factor.

Merchandising Ideas: Taking Advantage of On-Pack Marketing Gifts

White Wine is a staple drink in almost every bar. What’s better for your brand recognition than a Branded glass? Customers who order a drink with your brand can not only enjoy the taste, but also the visual entertainment of the Branded glass. These glasses not only capture the essence of your drink, they also showcase your brand’s depth and specialization in this field. By serving your liquor in a signature, custom made glass makes your brand stand out from other brands that do not have such products.

Why do we like this Branded Vodka Glass?

Point of sale promotion: This Branded glass could be used in bars or at home on display in your drinks cabinet to advertise your brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this glass will be on show to more customers. The nicer looking the glass, the more likely the customer will buy this product.

Increase Perceived Value: By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further. Customers are more likely to pick a specific brand over competitors in the same industry when a free gift is offered.

Customer retention: Printing a logo on the Branded glass, will definitely help with Customer Retention. Customers will be reminded of the brand every time they use the product. This is one reason why an On-Pack gift like this would be a very successful marketing gift.

Strategic Marketing: Media Tool Kits for a New Brand Campaign

What should a press kit contain?

The content of any press kits is actually quite standard and all of them have some rules to follow.

All these are done to create a hype from consumers and make people anticipate the release of the brand. To do so, unique items should be created to impress. It might even be nice to innovate and create a  functional product presented in a not so ordinary way. 

Creativity is the main point of any press kit.

Do no forget that the main goal of such a marketing campaign is still to increase awareness. Press kits are offered to get articles and blog posts from influential people within the media and marketing industries. The more these people are amazed by the product and the content of the press kit, the more they will be encouraged to write a review or cover story for this feature.

Of course, it is also very nice to propose a press kit that is numbered (limited edition). That way the product can  become a limited edition collectible. A press kit is not distributed to many people -only journalists or so-. Thus, the allocated budget for these type of projects can be quite high! So what are you waiting for?

Merchandising Ideas: Gift Sets to Boost Sales

Gift sets would naturally have a much higher perceived value than a single promotional gift item.  With such a unique yet meaningful gift set offered, people would be enticed to purchase them. To add on, the alcohol gift set comes alone with so many different spices for consumers to accompany the vodka. This would definitely be able to help boost Skyy Vodka’s sales as it would be able to act as an incentive to attract consumers into selecting their vodka over the others.

Offering Attractive Yet Useful Gift Items

To effectively achieve your marketing aim of boosting sales, be sure that you offer gift items that are related to the products you are selling. This way, people would be more interested in purchasing your products if the gift items are attractive and useful.

Johnnie Walker is now offering different spices in each shot glasses as a gift set. With the spices already placed in the shot glasses, consumers are able to pour the vodka into the shot glasses to go along with different spices for a unique taste.

Branding

Branding your company logo on the premium gifts you are offering to your consumers would potentially increase brand awareness greatly. When consumers carry this gift set boxes out or using them at home, other people would be able to notice Skyy Vodka's brand name. These branded items could act as a free walking advertisement for your company and ultimately increase sales in the long run. Hurry and get your very own branded gift items to offer your consumers!

Innovative Designs for a Premium Cocktail Shaker

A party wouldn’t be a party without that cheeky cocktail or mocktail to celebrate and add some class to your time out with your friends and family, so why not use a premium cocktail shaker to get the party started and create your own alcoholic blend of fruit, fun and drink?

Cocktail shakers are premium gift ideas for bars, events, clubs, and drinks venues for any occasion. They make very useful drinks marketing merchandise and help to make the simplest of drinks taste just that little bit nicer.

A cocktail shaker can be printed with a logo on two sides of its metal surface, giving plenty of potential to increase your brand exposure. Such metal shaker looks professional and would add a sense of class to any brand's display.

How will this cocktail shaker increase your brand exposure?

• Brand exposure. Cocktail shakers are often used in bars, especially for that girly night out, or that classy dinner. More often than not they are always out on display in front with the drinks display, and this will provide high exposure to customers coming in and out of the bar as customers always look at the drinks behind the cabinet, restaurant, or even club to decide on what they want.

• When bar staff make cocktails, the customer will most likely wait at the bar and watch the waiter mix the drink. If they use your cocktail shaker, the customer will be immediately exposed to your brand's logo.

• As gifts in on-pack campaigns, these make valuable gifts for those who like to add a tinge of flavour when mixing their drinks! Making these shakers very functional.

Collaborative Merchandising: MCFC and Wolf Blass Products

With the ongoing buzz about the MCFC's road to a football title, Wolf Blass and Manchester City Football Club are coming together to execute a co-branding line of premium merchandise for their consumers and fans all around the world.

Premium Merchandise - MCFC Football Jersey

Wolf Blass and MCFC have printed their logos on the clothing which is an ideal way of increasing their brand awareness. With both the traditional football jersey design and fashionable tees available, these premium products are bound to capture the attention of your consumers as well as fans.

There are many ways of printing logos onto shirts:

• Foil Stamping

• Silk Screen Printing

• Embroidery

• Heat Transfer & Sublimation Printing

• Colour Changing