Premium Glassware: Innovative Glass Merchandise

Custom made whiskey glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Strategic Merchandising: Increasing your Brand's Perceived Value

In the merchandising products market, utility and synergy are essential in making the campaign a success. How do you add meaning to your premium products?  Adapting the product with innovative/adapted printing, bundling products together & choosing the right product to convey your message are key.

Other ways to increase your perceived value include:

Packaging – Inclusion of premium promotional packaging is another great way to increase your perceived value. Adding value through packaging  means that a customer’s first impression of your product will be that of high quality. This will instantly associate your brand with luxury and increasing what they are willing to pay for your products.

Point of Sales displays – A well implemented POS display can be hugely influential in perceived value. A display that emits a message of luxury and class will make certain that customers associate you with high quality products. As a result, it will increase what they feel the price of your products should be.

Ultimately, if a company wants to maintain a high brand image, they will wish to buy the most cost effective product with the highest perceived value.

Innovative Merchandise: Mobile Bars for Events

POS Marketing is among the most effective ways available to advertise and support your product directly at the source. Be it to promote an event or attract on-lookers with inflatable arch or simply increase brand fidelity and visibility with badges, magnet or mascots, POS marketing will do the job for you provided you pick the most effective tool for it.

This concept of a mobile bar for Patron Tequila is a practical way of getting your brand mobility and visibility going at the same time. An item like this will have a good niche in private functions and a number of public events and concerts where your products can be sold or sampled directly to your target market.

Reasons to use mobile bars for your campaign:

• Large branding area. A Mobile Bar provides you with opportunity to place your logo, slogan, more information about the product, something interesting about the way of production, terms of promo campaign and of course, your product itself. So this is the best way to communicate with customer.

• Fully custom. Mobile Bars are fully customisable and available in any shape, size and printing. They are great to attract customer’s attention thanks to catching-eyes design and big size of promo stand.

• Brand value. Being a tool for a bright and memorable promotion, Mobile Bars make your brand big and more important in customer eyes.

• Boost your sales. A Mobile Bar is one of the most significant forces of trade . It is always good to install it in store or at the entrance of supermarket or shopping mall. This will motivate customers to impulsive buying.

Premium Merchandise: Squealing Pig Functional Products

This form of marketing is a form of investment that pays for itself. Even though there will be some costs incurred from providing the GWP, it will also translate to increased sales revenue! This happens because people may be drawn to make a purchase because of the gift offered. Thus the initial cost of the GWP is a small sum to pay for the large amount of sales that could potentially be generated.

GWP helps to boost customer satisfaction. When customers obtain an additional item other than what they have originally purchased, they feel appreciated. Consumers will feel like they are getting more value for their buck. Therefore, this will increase customer satisfaction and aid in building customer loyalty.

Offering a premium gift certainly provides two-fold benefits for both the brand as well as the customers. So start offering them today to experience these benefits for your company!

Merchandising Techniques: Classy and Smooth Ice Buckets

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Functional Merchandising: Premium Bag Hooks

A handbag hook is a perfect companion for any girl to keep their handbags off the ground.  This helps keep your handbag clean and prolong its usability. Besides, this handbag hook also shouts out as a fashion statement. The simple yet posh design stands out from other conventional handbag hooks that may come across as too loud or cheap looking.

How can offering a handbag hook be helpful?

On a marketing level, offering a functional gift reflects well on the company. It shows that the company is customer orientated and they is also a gesture of generosity to them. Customers that receives gift will usually be more loyal or receptive to future products or gifts from that same company.

Furthermore, by offering such premium gifts it will also promote the products of the company. It helps create brand recall in the minds of customers. They would then have the perception that your company is reliable because your gift could be something they see every day.

Classy Merchandise: Premium Wine Glasses for GWP

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

3 Perks of this Item at a Duty Free Store

Elegant-looking. The shot glass is premium yet simple and has the Skyy Vodka identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Innovative Merchandise: Travel Adapters for Active Consumers

How This Custom Adapter Can Be Suitable For Your Next Campaign:

Large Target Market – With the custom adapter being usable for both travellers, anyone with an electronic device and even vehicle companies. This product has huge potential to entice a wide audience from different markets and can always be an attractive Gift with Purchase in any of these industries.
Easily branded – The two in one custom adapter is a rather plain product and therefore means it is very open to a range of branding designs. Whether it’s small or covering the whole promotional product this adapter can have the potential to adapt to any companies style.
Range of colours – Including great selection of potential branding methods, with the product being plain, it can also be made into almost any colour, further associating itself to a companies, branding culture and promotional style. Whether it’s orange to attract attention or blue to fit a companies design, it is easily flexible for any industry.
High perceived value – With this custom adapter having multiple electrical inputs as well as two USB output ports, it differs itself from all the other travel adapters. With a companies branding and colouring also on it, this will create a much higher perceived value and will certainly increase the customers interest and desire further.
Always visible to clients – Whether it’s in the car, at a hostel, or just outside at an accessible power source, this product will always be on show. The point in which brand activation will be maximise is if the USB port is shared with other travellers or fellow car users, promoting not only the brand itself but the unique and innovative functions of this product.

Merchandise Strategy: Functional Visibility Products

One of the best ways to deliver your brand's identity is through wearable fashion. Wearable in the sense that it can be used every day on almost any occasion without looking like a tasteless promotional item that anyone can get for free once they avail the product.

Integrating your brand in fashion can be a hit or miss, there's always this fine line between your merchandise looking like a valued gift or a tacky promo loot. The best approach to this is to be as subtle as possible while still keeping your brand's identity imminent in the merchandise.

Take this trucker cap we designed and made for the brand Minelab.  Practical gifts like this have a higher tendency to be used by the customers, thus, increasing your brand's reach and visibility, pun intended. 

We at Merch & Effect consider several key elements when making a design. First, we take into consideration the color palette of the brand. Color palettes are easily recognizable and unique to the brand. In spite of the logo not standing out, these would carry the brand's identity. Another thing we consider is the materials that will be used to create our designs. Since we have limited space in this platform, we take into consideration what imagery we should prioritise and put on there. With this, we can come up with a practical, subtle, but brand-related item that will surely be appreciated by customers.

On-Premise Merchandise: LED Bottle Glorifiers

Bottle glorifiers are great tools to capture the attention of patrons at clubs, bars and restaurants.  Bottle glorifiers display spirits and beers in the most attractive manner to capture the mood and image of the individual drinks.  The display is a strong on site advertisement and a good display will result in greatly increased sales.

Nowadays, bottle glorifiers are very popular premium items. A glance through the market and we will find  wide variety of bottle glorifiers.

Colour, is one of the most basic branding requirements and we are able to match the pantones of the drink we are promoting. This Wild Turkey bottle glorifier definitely exemplifies quality and class due to the use of multiple high end materials. Lighting or Sound can also be integrated to improve the overall outlook of the display. To promote a wide range of alcoholic beverages, some bottle glorifiers contain more than one bottle showcasing the depth of the brand. We can also arrange for this kind of POS to be adapted for tastings across the range of tastes or vintages of the product.