Innovative Merchandise Ideas: Rubber Bar Mats

Often, bar runners or mats are overlooked as a strong merchandise idea which can elevate your brand to commercial status, gaining mass attention.

Bar mats are excellent premium products which every alcohol and drinks brand should consider in their marketing campaign. Why is that so?

First of all, bar mats are usually placed at a strategic location of the pub/restaurant – the bar itself, where most customers make their decision on the beverages they would like to order.  Catch that impulse purchase – make yours the first beverage that appears in front of customers and help them with their decision. A bar mat offers not just enhanced exposure to your potential customers, but also great utility to bars using them keeping the counter tops clean and tidy.

 Bar mats are perhaps one of the best products to provoke recognition for your brand to attract customers and get them to notice you. More often than not, they can be your only merchandise to reach out to your customers and establish a connection with them, as they enjoy their beverages over these mats.

Rubber Back PVC Bar Mat   

Fully washable top (water absorbent), with non-slip rubber base; the top is not made of textile, thus washable.  Your brand really stands out with it being in a very prominent part of the mat

You can customize these mats in any colours and sizes as you like and make these mats exclusively yours

Innovative Merchandising: LED Bottle Coasters

Making use of an LED Coaster to advertise your liquor brand is an unconventional yet unique way of doing it. The bright lights emitted from the LED Coaster are a great way to catch the attention of people. You would definitely be attracted to a coaster that emits beautiful lights right?

How can a LED Coaster help your company?

• This marketing gift can be very helpful because your customers will remember how their liquor is being served. The changing lights can be a great way to catch the attention of your customers and stand out from the rest.

• LED signs are a very effective and affordable way to market your products. They can be helpful in many ways..

• LED signs are cost effective in the long run

• LED signs are more energy saving than their counterparts. The fact that they are never heated up means they are using much lesser energy. This is great because you save on electricity bills and you are also doing your part for the environment. Choosing to use LED products as marketing gift gives the impression to your customers that you are faithful to the environment.

• Can customize the shape of your LED signs easily. You can offer various types of designs and sizes of LED coaster or marketing gift your customers. It ensures that you can have control over every detail of your gift to suit the demographics of your customers.

• LED marketing gift can advertise for you all day. Due to its low energy consumption and high durability, you can reach out to your customers at almost any part of the day. For e.g. LED Coaster can be used as an advertisement anytime your customer buys a drink, not only at specific time.

Functional Merchandise: Custom Coasters for your Campaign

There’s nothing worse than finding that tea or coffee stain on the surface of your home furnishings, and that is where custom coasters come in as a great promotional idea to prevent this from happening.

These custom coasters come in a rounded edged square design, and the top can be printed with your own company design making the branding potential for these coasters great. They would make excellent gifts with purchase, sold in sets as a gift (which in this case is a set of 3) with purchase item or as free giveaway’s during events and advertising a new product range.

Why do custom coasters make good merchandise?

Increase brand awareness. Coasters make very practical gifts and can be used at home, in shop store displays, or even in the office, boosting plenty of opportunities to show off your cool designs, and brand logo.

Expanding product range. If you are a drinks companies especially in the liquor industry, these coasters could make the perfect product for marketing a new product range. Custom coasters can be designed to match your new product range designs.

Functional Merchandise: Non-Slip Serving Trays for your Brand

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. Trays can come in variety of designs -– can be custom manufactured from simple circular trays to the square rectangular trays with handles. They can also be non slip with usage of materials such as felt, EVA foam base or rubberising surfaces, ensuring that items on the tray would not slip and fall off.

Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customised in terms of features and design makes it a great premium product for companies to consider.

Premium Merchandising: Bottle Glorifiers for your Campaign

Bottle glorifiers are great tools to capture the attention of patrons at clubs, bars and restaurants.  Bottle glorifiers display spirits and beers in the most attractive manner to capture the mood and image of the individual drinks.  The display is a strong on site advertisement and a good display will result in greatly increased sales.

Nowadays, bottle glorifiers are very popular premium items. A glance through the market and we will find  wide variety of bottle glorifiers.

Colour, is one of the most basic branding requirements and we are able to match the pantones of the drink we are promoting. This Skyy Vodka bottle glorifier definitely exemplifies quality and class due to the use of multiple high end materials. Lighting or Sound can also be integrated to improve the overall outlook of the display. To promote a wide range of alcoholic beverages, some bottle glorifiers contain more than one bottle showcasing the depth of the brand. We can also arrange for this kind of POS to be adapted for tastings across the range of tastes or vintages of the product.

Premium Products: Curved Handle Mugs for your Liquor Brand

This curved handle mug is an incredibly unique take on a regular mug; which makes it a fantastic opportunity for a unique product, be it for a gift with purchase campaign, in an on-pack promotion or even during a giveaway.

What we like about this mug is the unique shape of the curved handle. This makes it more likely that the consumers you give the mug to will remember your brand and relate it to innovative and high quality products, which will produce a positive association between your brand and your customers.

Why use an curved handle mug as a premium gift?

Primarily because it’s an excellent branding opportunity, as you can from the images, any logo or image can be added to the unique mug, which in turn will increase brand awareness and reassures your customers of the quality of your products.

Another aspect to consider when providing consumers with a uniquely shaped mug is that they can be completely customised to match your brand or a specific theme, for example, changes can be made to the logo and images printed on the mug, as well having the option to customise the shape, size and pantone color of the mug. Depending on how it’s customised, the curved handle mug can be made to look like a premium gift, with a much higher perceived value than it actually has.

It’s not only the mug by itself that makes it seem like a high end product, that consumers will feel valued and appreciated to receive, it’s also the packaging. A branded box, to package the mug can really improve its perceived value, making consumers feel appreciated, which leads to a higher likelihood that they’ll make repeat purchases or recommend your brand to others.

Mugs are also often used for very long periods of time, especially if they’re as high quality as these curved handle mugs. Many times they’ll be used in public, such as in the workplace; meaning higher visibility for your brand, which in turn will lead to improved brand awareness.

New and Innovative Merchandising: Mixed Material Glassware

A simple wine or champagne glass can radiate timeless elegance. A Mixed Material Glasses are part glass, part silver/gold/copper look. They are perfect to create a classic yet modern atmosphere in a restaurant or bar. Any drink served in these Custom Glasses will get a very luxurious look.

Next to the various different metal colours such as gold and copper look, there are also several options for the glass itself. This makes this premium Glass even more unique. Glasses like these would look very good at weddings or conferences, as it adds a luxurious touch.

Why do we like these Creative Designs for GWP Glassware?

Design Appeal: These glasses all have a very unique and stylish look. Whether they are offered as Gifts with Purchase, or used as a premium Item, they will definitely help boost your brand name!

Increased Brand Value: These unique Glasses look luxurious and trendy. With the addition of your brand name and logo, customers will have a good image of your brand.

Better Brand Remembrance: Offering such unique designs for your premium Giveaway or Bar GWP will make you stand out from other brands who have normal glasses. Customers will definitely remember such a colorful, trendy glass, which may lead to word-of-mouth advertisement.

Creative Merchandising: Neon signs for your Liquor Brand

​When looking at advertising signage for your business, Merch and Effect has experience with Neon Signs. Neon signs offer a very effective and affordable way to advertise your company 24/7.

Some key features to bear in mind:

• Neon signs offer flexibility in your message – You want to be able to change your message? A neon sign is the right choice for you. Whether you want to advertise a sale or to let prospective customers know your hours, you will be able to do it with a neon sign quickly and easily.

• You can evencustomize shape of your sign to match your business needs. Neon brand signs come in many different varieties, shapes, colors, design and sizes – You will be amazed at the different options that neon signs offer. The right sign is just as important as what you put on the sign; it has a huge impact upon your business. If it is not the right size or style, it will not be seen from the road that you are trying to target, so keep that in mind when you are choosing your custom neon sign.

• Open neon signs can advertise for you all day, every day – You can allow the Neon sign to advertise your business every single day, all day. This will mean that you can reach customers even while you are sleeping, with absolutely no effort from you!

Easy and Practical Marketing Strategies: Complimentary Items

​One way to boost a liquor company's sales is to offer gifts that not only look great, but also serve a function to the customer's overall brand and product experience. Here are some examples of complimentary items that can be paired with different liquor brands.

Premium Liquor is best served chilled. What makes this gift attractive to consumers is its functional purpose and aesthetic appeal. A shot glass tray not only serves it practical purpose, it also serves as a creative way to establish a brand's identity as there are numerous ways to present their logo and image using merchandise. We can come up with different designs based on the brand's aesthetic, making the brand's product easily distinguishable from other brands' products.

These complimentary items can increase brand awareness and establish a brand's image. Compared to other forms of temporal advertising such as print and strategic ad placements such as billboards, creative merchandise can expose your brand for longer periods of time. High-end gifts that offer style and functionality enhances the customer's brand experience and satisfaction. Making customers feel that they are getting more value out of their money will surely increase their loyalty to the brand and make their experience with the brand worthwhile and memorable.

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Innovating Trends- Merchandise for the Evolving Market

Innovation is just around the corner if you truly have a passion for liquor and wine merchandise. Sky is the limit when it comes to showcasing your brand but what makes any merchandise stand out is its practicality for any liquor lover. It is always necessary to find inspiration in the things we use every single day; and most importantly, you should be able think like a true alcohol enthusiast.

There is nothing classier than your very own liquor dispenser. Having your brand embedded in one of these products will bring practical service and style to your loyal patrons. Having a liquor dispenser in someone’s den is a convenient way to store each person’s favourite wine and liquor bottles. It can take off the hassle of having to lift up any bottle to pour onto a guests’ glass or even your own. This dispenser acts like a faucet made in heaven; easy to operate and effective to use every single day.

Any liquor dispenser is open to customisation according to what you think your patrons will value. For example, applying a rig feature to your designed dispenser; through this function, your dispenser can be completely secured by installing the rig onto a table or counter top. This can definitely assure the safety of any enthusiasts’ liquor bottles. Say goodbye to spilt and broken bottles of precious liquor.

Merch & Effect takes you to road to creativity with the foundation of practicality. We can help your brand be inspired and invent your next breakthrough merchandise. This is what M&E is best at, CREATION from sheer INSPIRATION from your clients.