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GWP Ideas

Functional Merchandise: Custom Coasters for your Campaign

There’s nothing worse than finding that tea or coffee stain on the surface of your home furnishings, and that is where custom coasters come in as a great promotional idea to prevent this from happening.

These custom coasters come in a rounded edged square design, and the top can be printed with your own company design making the branding potential for these coasters great. They would make excellent gifts with purchase, sold in sets as a gift (which in this case is a set of 3) with purchase item or as free giveaway’s during events and advertising a new product range.

Why do custom coasters make good merchandise?

Increase brand awareness. Coasters make very practical gifts and can be used at home, in shop store displays, or even in the office, boosting plenty of opportunities to show off your cool designs, and brand logo.

Expanding product range. If you are a drinks companies especially in the liquor industry, these coasters could make the perfect product for marketing a new product range. Custom coasters can be designed to match your new product range designs.

GWP Ideas

Functional Merchandise: Non-Slip Serving Trays for your Brand

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. Trays can come in variety of designs -– can be custom manufactured from simple circular trays to the square rectangular trays with handles. They can also be non slip with usage of materials such as felt, EVA foam base or rubberising surfaces, ensuring that items on the tray would not slip and fall off.

Some suggestions for manufacturing materials:

  • Bamboo

  • Leather

  • Metal

  • Plastic

  • Wood (with felt)

  • Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customised in terms of features and design makes it a great premium product for companies to consider.

 

GWP Ideas

Merchandising Ideas: Shot Glasses with Coloured Rims

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

3 Perks of this Item at a Duty Free Store

Elegant-looking. The coloured rim shot glass is unique and has the Skyy Vodka identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Innovative Merchandise

Premium Merchandising: Bottle Glorifiers for your Campaign

Bottle glorifiers are great tools to capture the attention of patrons at clubs, bars and restaurants.  Bottle glorifiers display spirits and beers in the most attractive manner to capture the mood and image of the individual drinks.  The display is a strong on site advertisement and a good display will result in greatly increased sales.

Nowadays, bottle glorifiers are very popular premium items. A glance through the market and we will find  wide variety of bottle glorifiers.

Colour, is one of the most basic branding requirements and we are able to match the pantones of the drink we are promoting. This Skyy Vodka bottle glorifier definitely exemplifies quality and class due to the use of multiple high end materials. Lighting or Sound can also be integrated to improve the overall outlook of the display. To promote a wide range of alcoholic beverages, some bottle glorifiers contain more than one bottle showcasing the depth of the brand. We can also arrange for this kind of POS to be adapted for tastings across the range of tastes or vintages of the product.

 

GWP Ideas

Merchandising Ideas: Rustic Mugs for your Brand

Marketing campaigns involving mugs have become too common to find as on-pack gifts. People just expect to see them everywhere and therefore it is not a massive hit anymore. Why not play around a bit with the designs? 

How will these rustic mugs enable your brand to raise its awareness and branding?

  • These mugs can be fully customised with your logo branding through heat transfer or decal printing and can be included in a small gift box which is also customisable and will add value to your promotion.

  • Brands are always expected to include products that customers will find useful for sure and ensure that they are going to be used on a daily basis.

  • This will give the brand exposure and visibility as people might need certain brand products to fulfill their needs. For example, if a beer brand has included these mugs within their promotions, imagine how great it would for a brand to stand out in a daily item they use every day to remember them to purchase their products.

 

Innovative Merchandise

Creative Merchandising: Neon signs for your Liquor Brand

​When looking at advertising signage for your business, Merch and Effect has experience with Neon Signs. Neon signs offer a very effective and affordable way to advertise your company 24/7.

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Some key features to bear in mind:

  • Neon signs offer flexibility in your message – You want to be able to change your message? A neon sign is the right choice for you. Whether you want to advertise a sale or to let prospective customers know your hours, you will be able to do it with a neon sign quickly and easily.

  • You can evencustomize shape of your sign to match your business needs. Neon brand signs come in many different varieties, shapes, colors, design and sizes – You will be amazed at the different options that neon signs offer. The right sign is just as important as what you put on the sign; it has a huge impact upon your business. If it is not the right size or style, it will not be seen from the road that you are trying to target, so keep that in mind when you are choosing your custom neon sign.

  • Open neon signs can advertise for you all day, every day – You can allow the Neon sign to advertise your business every single day, all day. This will mean that you can reach customers even while you are sleeping, with absolutely no effort from you!