GWP meaning

Flashdrive Key Rings for GWP Merchandise

When we think of creative and luxurious merchandise, we tend to think of something big and flashy. Sometimes, the greatest brand merchandise can come in something that can fit inside your pocket. In this digital age, most of our documents and files come in soft copies. Because of that, flash drives became quintessential tools. From sharing important soft copies of documents to sharing movies and music with friends, flash drives are convenient to have around.

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Flash drives make great brand merchandise as people use them al the time. That means more exposure to your brand and an extended brand reach for a long time as long as the flash drive is used. They're one of the gifts that will never, ever  be considered cheap because of their function plus the fact that regular flash drives can cost a lot. It's one of those small things that leave a big impact, and a great tool to cement your brand's footing in its respective industry.

GWP Ideas

Effective Merchandise: Communicating with your Merchandise

Branded Tote Bags is yet another remarkable example of a great advertising product. It can be of vast variety and different materials to suit the needs of the customers. These bags offer a sufficient advertising space to print a logo on and might serve as a perfect summer or fall season gift with the purchase.

When summer is almost over and summer sales reached its peak, what can be better to stimulate people to shop than a free giveaway?

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Why are Tote Bags a Great Advertising Product?
Branded Tote Bags are beneficial for both customers as they are able to use them daily and for brands. As they can promote their new products or build brand awareness.

Depending on the material branded tote bags are made of, it might carry different advertising message. For instance, Woven Tote Bags can help to promote the brand as an eco-friendly and create positive attitude toward the brand. It is especially important now, when being ‘green’ is trendy and is highly praised by society. Plastic Tote Bags can be promoted as practical and long-lasting items and it would be especially beneficial, if it goes hand-in-hand with the image of the company. Thus following the consistency of the message.

Appealing design, bright color or a ‘catchy’ message on the Branded Tote Bags are also of high importance as they can influence the perception of the customers and the way they evaluate the product.

To sum up, Branded Tote Bags are great as an advertising product as they can be used effectively for promotion purposes, rise brand awareness and positive brand attitude, All this benefits at the fraction of the cost.

Innovative Merchandise, GWP Ideas

Creative Merchandise: Wine Glass GWP by Aperol Spritz

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

 

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3 Perks of this Item at a Duty Free Store

Elegant-looking. The shot glass is premium yet simple and has the Aperol Spritz identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Innovative Merchandise, GWP Ideas

GWP Ideas: Scented Candles for your Liquor Campaign

A very thoughtful functional item for your clients, a form of relaxation one may get at home. Packaged in a nicely designed box, customers do not have to worry about breaking it. The candle looks absolutely stunning. Simple product, but the nice aroma and design make it very charming. Matte glass gives the feeling of the silky surface and it only amplifies the luxury of the item.

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The boxed candle suits any seasonal marketing campaign. It can be perfectly used as a gift for your VIP customers, gift with purchase or as purchase with purchase. This aroma candle is an absolutely amazing candle marketing gift –- a functional and stunning piece to improve any household’s ambiance.

This marketing gift may be offered in a wide range of scents. This way, consumers who like to collect a whole set will become repeat purchaser. Some customers may also like to use candles at home to feel as if they are living in a spa. By having such buyers who will keep purchasing the same product, it would certainly generate sales tremendously as they would want to collect the entire set of candles.

This item can also be used in many places, at home, in the office or even in a store, if you own one. With a large space to print your brand on, this marketing gift will be one that would boost brand visibility and awareness as well. Ultimately this will generate more sales for your company, yet again. Simple and effective, that is what most marketing executives are going for now.

This product could also be made of recyclable materials in order to help your company’s corporate social responsibility. With your company being involved in the preservation of the earth, more consumers that are concerned about the green movement would be highly receptive to your company as well.

Innovative Merchandise

Premium Packaging and Bottle Design: Brand Visibility

A nice whiskey campaign requires some nice packaging as well. No company would hand them over like normal bottles. Give a look at this new packaging designs for your liquor marketing campaigns. All of them come in the same material and similar shape but in different types of wood and styles.

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Why would these liquor packs be effective promo items?

Higher perceived value: The clean and well-finished design and the materials used for the boxes and the bottle of liquor makes the promo gift seem not cheap at all. The customer will feel like receiving an important gift and consequently adopt a different approach towards your brand.
Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the packaging of the bottle as well. Your name will be visible in every glass and single merchandise.
Custom: The design can be changed and made custom, it is possible to use other materials, apply different closing methods, compose personalised sets and so on. The possibilities for customisation are infinite.

Innovative Merchandise, GWP Ideas

Merchandise for the Holidays: Throw Blankets by Matua

One of the most crucial things in merchandising is timing. Any company should be aware of the times or the situation of the market before they conduct a marketing move through merchandising.

Since any strategy will most probably cost a lot of money, before investing to any marketing plan, it is best to study the context of the market to be able to know the different trends that the society is immersed in. Through this, your company can produce an effective merchandise for your brand.

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Producing seasonal items for your brand is a great tactic for your marketing efforts because you are able to tap a specific market to see your brand. Hence, it is much easier to conceptualize on what type of merchandise to produce. Seasons such as Summer and Winter are great avenues where your brand can appear through different types of apparel and accessories that are at the same time, functional for your client.

It is a way of providing solutions to an ordinary client's needs for a certain season. In providing such solutions, you are able to establish your brand as something that consumers should look out for and will forever be embedded on their radars whenever Summer or Winter season comes.

Innovative Merchandise

POS Merchandising: Custom Made Packaging

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

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How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.


Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

GWP Ideas

GWP Ideas: Gifts with Premium Packaging

The liquor industry has seen a major growth in the past few years. In fact, many entrepreneurs have started up their own breweries, formulating their own craft beer. This poses a threat to existing brands as it introduces more challengers to the market. To keep up with the competition, companies will need to find a way to help market their quality products.

Unconventional tactics and big-scale promotions may work for some. However, using excellent packaging and giving away gift with purchase items may be the best way to boost your brand presence. These help provide great marketing advantage at a minimal cost. 

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How can this beer GWP and packaging idea help your business?

Here are some of the  benefits of adapting these strategies into your business.

Boost Your Sales. Eye-catching packaging and free items will excite customers to try your product. Therefore, both tactics can be used to encourage customers to buy your beer product. Thus, it helps ensure profitability.
Attract Customers. Packaging can be used to decorate your product with branding visuals to make it eye-catching. On the other hand, a gift with purchase adds value to the product.

Innovative Merchandise, GWP Ideas

Packaging Ideas: Custom Made Boxes for Increased In-Store Impressions

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

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How do these bottle packaging ideas help your brand's marketing?

Design. These boxes are unique, give luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

 Brand value. Thesecases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

Merch and Effect  thinks that these cases as packaging ideas have many opportunities to increase your brands perception and value. It doesn’t take much talent and time; all it takes is just a little initiative to continuously improve your brand image.

GWP Ideas, Innovative Merchandise

Innovating your Next Brand Merchandise: Consumer Retention Ideas

One of the key aspects of marketing is to include different strategies like giveaways or premium gifts where clients will leave your local shop happily knowing that the brand really cares about them. This will enable us to build better customer relationships and boost our brand awareness as our marketing strategies can be as creative as we want and imprint our logo without any problems.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

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Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.