Merchandise Ideas: Liquor Dispensers as POS Displays

Want a drink while watching sports on TV at the bar? Things would be so much easier when you have a liquor dispenser just right beside your table. You won’t even have to miss a part of the game!

You can have your favourite sport on liquor dispensers! Keep on refilling them for free flow of fun! Good for house parties, themed restaurants and pubs!

Have your company logo printed on them and give it to your employees! If you are a liquor company looking for promotional products, we recommend this product for maximum recognition!

Genuine Leather for DIY Therapy: The THEORY BELT

HEALING THROUGH CREATING

A study has been conducted which proves the positive effect of crafting to the human brain. Whenever someone engages into crafting, there is an increase of dopamine production within our bodies which improve our mood and disposition. Crafting also improves how we feel about performing particular tasks. According to a CNN report, Psychologists believe a strong sense of self-efficacy is key to how we approach new challenges and overcome disappointments in life.

Engaging in crafting is also unique in its ability to involve many different areas of your brain. It can work your memory and attention span while involving your visuospatial processing, creative side and problem-solving abilities. Through our THEORY DIY Belt, your mind and personality can highly benefit more than your wardrobe; now that’s getting more than what you’ve paid for. It is a perfect activity for aging individuals to engage in as it activates different types of neurons left untapped as we get older; a great exercise for the mind to improve our mental and physical state for the long run.

We guarantee that our THEORY DIY Belt will last many many years and can still retain the beauty you have crafted with your bare hands.We only include the best Genuine Leather in our kits backed by the experience of the pioneering tanneries that have been in this industry for over 8 years. With this project, we aim to make every man appreciate the craftsmanship than goes into making a subtle piece of fashion. The project hopes to elevate our level of quality when it comes to picking out the best belt for our wardrobe while reaping the emotional benefits to be earned in creating it yourself.

THEORY DIY Belt aims to improve what is on the inside more than the outside. For a healthier mind amidst the fast-paced modern world; now that’s a fashion statement we should all live with.

Function and Style: Merchandise for the Active Women Today

A handbag hook is a perfect companion for any girl to keep their handbags off the ground.  This helps keep your handbag clean and prolong its usability. Besides, this handbag hook also shouts out as a fashion statement. The simple yet posh design stands out from other conventional handbag hooks that may come across as too loud or cheap looking.

How can offering a handbag hook be helpful?

On a marketing level, offering a promotional gift reflects well on the company. It shows that the company is customer orientated and they is also a gesture of generosity to them. Customers that receives gift will usually be more loyal or receptive to future products or promotions from that same company.

Furthermore, by offering such promotional gifts it will also promote the products of the company. It helps create brand recall in the minds of customers. They would then have the perception that your company is reliable because your gift could be something they see every day.

You may think that promotional gifts are seen everywhere but they are actually one of the most preferred ways of marketing. No one will say no to a free gift, especially if it is something that is useful and practical. If your company has not been using promotional gifts as a marketing tool, we strongly encourage that you consider this approach! 

Essential Tips in Merchandising: How to Save on Freight Cost

One of the most essential needs in international sourcing is knowing how to reduce costs, specifically in shipping costs.

No matter how big or small of a player you are in the sourcing and merchandising industry, managing shipping and saving freight cost directly affects your business’ bottom line and overall success.

SAVE FREIGHT COST

Every dollar saved in shipping directly reflects better financial performance. Overpaying in logistics means you can’t provide consistent and cost-effective delivery to your customers and seemingly have no control on your company’s desired specialization.

In the merchandising industry, it is a well know fact that China will be one of your major partners in your deals. If you have little to less knowledge on shipping logistics to and from China, you better read up for the betterment of your business.

Customer Retention: Premium Gift Packaging for Merchandise

A nice whiskey campaign requires some nice packaging as well. No company would hand them over like normal bottles. Give a look at this new packaging designs for your liquor marketing campaigns. All of them come in the same material and similar shape but in different types of wood and styles.

Why would these promo whiskey stones be effective promo items?

Higher perceived value: The clean and well-finished design and the materials used for the boxes and the bottle of liquor makes the promo gift seem not cheap at all. The customer will feel like receiving an important gift and consequently adopt a different approach towards your brand.
Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the packaging of the bottle as well. Your name will be visible in every glass and single merchandise.
Custom: The design can be changed and made custom, it is possible to use other materials, apply different closing methods, compose personalised sets and so on. The possibilities for customisation are infinite.

Merchandising Techniques: Identifying Unique Selling Points

A unique selling point is a concept that differentiates yourself from your competitors. It can be applied to promotional products or even to a business as a whole.   Also known as Unique Selling Proposition, this term refers to a feature or benefit that separates your products from anyone else. Such as offering at lower prices, creative design, extra functions etc.

The main advantage of USP: Attract potential clients.

USP focus on points like slogans, packaging and also brand recognition. With so many similar products and services in the market, Merch and Effect always finds creative merchandise solutions for a more distinct and iconic way your brand can be introduced to the market.

How can a customised leather compendium be an effective USP?

Premium Quality and Novelty. Unique features like special designs and materials would allow the customers to be attracted to the brand even more. According to every campaign’s budget, you can consider using real leather or PU for the external cover.  It is vital for every company since such strong brand recall can certainly help in brand awareness and brand image.

Classy Merchandise: Stainless Steel Serving Trays

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customised by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great classy product for companies to consider.

Use them in gift with purchases campaigns for consumers or as bar advertising for maximum effect.

Functional Merchandise: Premium Corkscrews

To find a unique way to promote your brand within your wine promotions is not always easy, but this bottle corkscrew can help you to gain more attention to your campaign. To use a promotional product, which can be directly used with your product, can gain you a big increase on your sales and the awareness of your campaign.

This great corkscrew is very useful. You can fold it back up again to have not just a nicer design as any other corkscrew, but it also can stand alone, so you can put it better onto a shelf and do not need to hide this in any draw anymore. Its design of a bottle makes the costumer wants to show it to their visitors, which will be a reason why this will boost your wine promotions and why your costumers and potential costumers will talk about your marketing campaign and your product.

Why should you think about such a product within your Wine Campaigns?

Unique but effective. Its unique shape of  a bottle makes this corkscrew to a attention magnet. Everyone will be looking at it, as you do not expect a corkscrew to be designed like that.

2 Options in 1. It is true, you can not only open wine with this corkscrew, you also can open beer bottles without getting an other tool. Perfect for a sit together with a bunch of people, or for a big dinner.

Makes brand more important. This corkscrew is nothing you want to hide in a draw, which will just be taking out the 2 to 5 times a day, its been used. This corkscrew will be shown to any visitor or to any wine connoisseur your costumers know.

Additional costumers. Costumers, who did not choose your product before, might would choose your product, if they get such a unique corkscrew to it.

Innovative Merchandise: Travel Adapters for Active Consumers

How This Custom Adapter Can Be Suitable For Your Next Campaign:

Large Target Market – With the custom adapter being usable for both travellers, anyone with an electronic device and even vehicle companies. This product has huge potential to entice a wide audience from different markets and can always be an attractive Gift with Purchase in any of these industries.
Easily branded – The two in one custom adapter is a rather plain product and therefore means it is very open to a range of branding designs. Whether it’s small or covering the whole promotional product this adapter can have the potential to adapt to any companies style.
Range of colours – Including great selection of potential branding methods, with the product being plain, it can also be made into almost any colour, further associating itself to a companies, branding culture and promotional style. Whether it’s orange to attract attention or blue to fit a companies design, it is easily flexible for any industry.
High perceived value – With this custom adapter having multiple electrical inputs as well as two USB output ports, it differs itself from all the other travel adapters. With a companies branding and colouring also on it, this will create a much higher perceived value and will certainly increase the customers interest and desire further.
Always visible to clients – Whether it’s in the car, at a hostel, or just outside at an accessible power source, this product will always be on show. The point in which brand activation will be maximise is if the USB port is shared with other travellers or fellow car users, promoting not only the brand itself but the unique and innovative functions of this product.

Merchandise for Spring: Premium BBQ Sets

With Spring upon us BBQ season has begun and will play a strong part in our campaigns all through the summer. Make sure you have all the Barbecue Tools in your home in order to be a real pro during the blazzing summer heat – be sure to show off your cooking skills to your friends.

BBQ’s are popular in many countries around the world and a BBQ tool box set is a perfect corporate gift to give out to your employees or valued customers as a spring gift.

It is very easy to print the logo or slogan of a company on the box set as well as on the handle of each tool. These items have a long product life if sourced using realiable  material.

Customers or employees who receive BBQ tools as a gift will be ecstatic. BBQ manufacturer’s could offer a free BBQ tool set as a premium product with the purchase of a brand new BBQ grill. Dont forget to include your company’s logo on the box set and tools, in order to increase your brand visibility.

There are an immense variety of barbecue tools, such as skewers,  tools to handle food on the grill,  or utensils to clean the grill. There are just as many packaging options, from custom plastic cases, to Nylon fold up holders, to simple disposable cardboard packaging.