LIMITED EDITION: Offering Collectible Merchandise to your Consumers

Custom made liquor glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your liquor brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

GWP Ideas: Football Uniforms by Wolf Blass

MCFC Football Uniform

This uniform is a good marketing item because of the association between football and premium liquor. Fans will be influenced by the branded jersey., therefore it is a nice incentive product as well. By attaching a corporate sponsor to jerseys like this can rapidly increase your brand recognition and gives customers a rewarding Gift with Purchase!

Affordable and Functional: Premium Leather Merchandise

Everyone wants to offer premium products in order to stand out from their competitors. Leather promotional products are considered as a premium product. However, there are so many different types and forms of leather, what are the differences between them? 

Genuine leather and artificial leather

Leather can be split into two broad categories, genuine and artificial. Artificial leather is often made of PU or PVC. Genuine leather is made from animal skin. Prices vary greatly for these two types of leather. A PU leather bi-fold wallet costs approximately 8USD while a genuine leather bi-fold wallet costs approximately 30 USD. Hence, it can be inferred that genuine leather costs about 4 times of artificial leather.

The different types of genuine leather

Genuine leather can be further classified based on its type and form. In this blog, I would be discussing on the 4 most common types of leather: full grain, top grain, corrected grain and split leather.

Full grain leather is leather that has imperfections and natural marks on it. The hide has not been sanded, buffed or snuffed. Being completely natural, full grain leather has much fiber strength and durability. Full grain leather also has more breathability, resulting in less moisture. This leather is normally used for high quality furniture and in footwear.

Top grain leather is the most common type of leather used in high end products. It is the second-highest quality of leather. Top grain leather is thinner than full grain leather as its split layer has been separated away. After sanding and applying a finishing coat, top grain leather has less breathability. A benefit of top grain leather over full grain leather is that it has a greater resistance to stains so long as the finish remains unbroken.

Corrected grain leather is leather with artificial grain applied to its surface. Imperfections are first sanded off and artificial grains then impressed into the surface. Most corrected grain leather is used to make pigmented leather. This helps to hide the corrections and imperfections.

Creative Visibility: Unique Ice Buckets for On-Premise Campaigns

Ice Buckets are an excellent and very visible advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China who can offer standard designs for beer buckets.   This bucket provides excellent advertising for brands with big logo printing areas at the sides & is one of the most unique ice buckets you can see around.

Beer is so important for parties, having these ice buckets will make the party even better!

Customised ice bucket

Nothing beats the taste of cold liquor. A unique interpretation of an ice bucket was executed for the brand Wolf Blass in collaboration with the Manchester City Football club.

The design was inspired by MCFC's true love for the game as the actual football they all grew up to love. Truly a unique piece which can easily become a fan collectible. Made with high quality PVC, this product is light weight and easily cleaned after every use. A perfect and ingenious way to get visibility for your brand in the most innovative and fresh manner. 

On-Premise Merchandising: Investing on Premium and Visual Products

Visual Merchandising covers all the necessity to capture the attention of the customers by all means from the facade of the store to the location of each product inside the store – may it be a department or specialty store.

To capture attention, awaken the senses, provide the customers a wonderful buying experience, which will bring them back to the store for the next time and become a loyal customer, and make more sales are the major concern of an effective visual merchandising.

No one wants to have boring product display; every visual merchandiser wants to have interesting shop window and indoor display to capture not just the attention of the customers, but their entire senses.

Variation will support your theme to avoid boringness of display and decoration. You can use the same theme every year but avoid using the same display and style. You need to create a new look or else you will only annoy your viewers.

Scheme is also best applied to employ variation. A scheme works like a sub-theme. Say for example you theme is Christmas, you can create one White Christmas Window, one Toys Kingdom Window and one Christmas Party Window. All of these three schemes are related to your Christmas theme.

Also avoid using the same material for different themes consecutively. You may keep the materials you have recently used and use it again after few months or put it in other locations or other branch of your store.

Affordable Merchandise: Functional Tritan Cups for Brand Visibility

Why you should consider promotional plastic cups for your campaign?

Tritan cups are just great as an item for your marketing campaign which will increase brand visibility and the image of the company. This product can be associated not only with alcoholic brands and beverages, but also with soft drinks and non-alcoholic. It can be perfectly utilised for promotion in bars, at outdoor events, corporate parties or banquets.

Plastic cups come in high end packaging giving a VIP feeling to the product and adds perceived value. The packaging can be completely customized with your brand requirements and go along with your corporate style.

These types of cups are a great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.

2. Cups can have any classic shape such as wine/champagne/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customisable!

3. Good quality material gives a high end feel and sophisticated look.

4. Available in different translucent colours and 1 colour logo printing on the cup.

5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe.

Premium Merchandise: Wolf Blass' LIMITED EDITION Gift Packs

Based on an article by Loetrit Chantharima of LUXURY SOCIETY ASIA: 

Recently, as the official wine partner of Manchester City Football Club (Man City FC) in SEA, Middle East, Africa and Mexico, Wolf Blass is pleased to present the limited edition game pack containing two bottles of Wolf Blass Yellow Label wines together with a pair of the Wolf Blass Man City branded stemless wine glasses.

This collectors’ edition gift set is available in two variants, the Wolf Blass Yellow Label Shiraz and Cabernet Sauvignon, and the Wolf Blass Yellow Label Shiraz and Chardonnay. Both sets are offered at a special price of 1,499 Baht per pack, exclusively at http://www.wine-now.com

These game packs make excellent New Year gifts for Manchester City Football fans to enjoy the rest of the Premier League season, as well as for new and existing fans to discover Wolf Blass wines and share in the spirit of the chase for success under a global brand campaign ‘Here’s To The Chase’ – a celebration of the bold pursuit of triumph.

In Thailand, Wolf Blass wines are distributed by Bangkok Beer & Beverages Co. Ltd. (BB&B). 

Quality Merchandising: The Best type of Leather for your Product

Everyone wants to offer premium products in order to stand out from their competitors. Leather promotional products are considered as a premium product. However, there are so many different types and forms of leather, what are the differences between them? 

Genuine leather and artificial leather

Leather can be split into two broad categories, genuine and artificial. Artificial leather is often made of PU or PVC. Genuine leather is made from animal skin. Prices vary greatly for these two types of leather. A PU leather bi-fold wallet costs approximately 8USD while a genuine leather bi-fold wallet costs approximately 30 USD. Hence, it can be inferred that genuine leather costs about 4 times of artificial leather.

The different types of genuine leather

Genuine leather can be further classified based on its type and form. In this blog, I would be discussing on the 4 most common types of leather: full grain, top grain, corrected grain and split leather.

Full grain leather is leather that has imperfections and natural marks on it. The hide has not been sanded, buffed or snuffed. Being completely natural, full grain leather has much fiber strength and durability. Full grain leather also has more breathability, resulting in less moisture. This leather is normally used for high quality furniture and in footwear.

Top grain leather is the most common type of leather used in high end products. It is the second-highest quality of leather. Top grain leather is thinner than full grain leather as its split layer has been separated away. After sanding and applying a finishing coat, top grain leather has less breathability. A benefit of top grain leather over full grain leather is that it has a greater resistance to stains so long as the finish remains unbroken.

Corrected grain leather is leather with artificial grain applied to its surface. Imperfections are first sanded off and artificial grains then impressed into the surface. Most corrected grain leather is used to make pigmented leather. This helps to hide the corrections and imperfections.

Collaborative Merchandising: MCFC and Wolf Blass Products

With the ongoing buzz about the MCFC's road to a football title, Wolf Blass and Manchester City Football Club are coming together to execute a co-branding line of premium merchandise for their consumers and fans all around the world.

Premium Merchandise - MCFC Football Jersey

Wolf Blass and MCFC have printed their logos on the clothing which is an ideal way of increasing their brand awareness. With both the traditional football jersey design and fashionable tees available, these premium products are bound to capture the attention of your consumers as well as fans.

There are many ways of printing logos onto shirts:

• Foil Stamping

• Silk Screen Printing

• Embroidery

• Heat Transfer & Sublimation Printing

• Colour Changing

Practical Merchandising: Functional Aprons for your Campaign

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom barbecue aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.