Merchandising Strategies: Outdoor Advertising with Function

​Widely used by many companies, outdoor umbrellas are a popular way for establishing brand awareness – People normally gain a strong initial impression based on what they see.

Outdoor umbrellas can be used in conjunction with POS displays like outdoor banners or marketing flags.  They can be combined with complete outdoor entertainment supplies packaged along with beer tables, mobile kiosks or kitchens, giant mascots etc.

Merch and Effect is able to fully customise such umbrellas to suit your event- from a simple one, to one that is complex looking. Moreover, it is an ideal surface for large photo-quality graphics to be displayed.

Such umbrella is able to attract people, building on a focal point for your business in the most commonly crowded places.

Liquor Flasks for your next Marketing Campaign

Nobody can consider themselves a liquor enthusiast if they never even owned a single flask. Flasks are a more convenient way to store liquor to be able to have it on-the-go. The flawless and timeless design of a flask makes it attractive to any consumer through varying age groups. It is what we call--- Hip.

These products are perfect for liquor brands that have surpassed the challenges of time and succeeded in continuing to produce quality liquor over the years. It is a liquor enthusiast’s major accessories so to speak as it is designed to fit a person’s jacket or pocket. Its metal frame keeps the liquor from changing its temperature and the stainless steel design keeps it open for logos to be embedded permanently.

The production of this hip accessory has no limits. The design of the flask itself may be patterned to a certain shape to reflect a brand. This product material is versatile enough for any liquor brand that is planning to keep a closer bond with their patrons. It will all come down to how unique and practical a certain flask is designed. With this product, you can guarantee a satisfied customer anytime, anywhere. Merch and Effect can definitely help you design your hippest and coolest product yet.

Branding Strategies- Innovative Gifts for the Technological Age

Exceptional design in this branded USB compliments the Penfolds brand, increasing the perceived value of it. This better outlook on the company will give them a competitive edge over other liquor companies.

Innovation, a defining feature of the tech industry, as it changes so often. For this reason their promotional produce should also represent the brand in an innovative way. Quality, another defining feature of a successful liquor company. This branded USB does this, it’s a quality USB drive, again reflecting the quality of the brand.

The Benefits of Using Branded Produce in this Way

Brand Awareness and Brand Activation – As aforementioned this is a great way to bring awareness to your brand. You too can use innovative products as giveaways at conferences and trade fairs to promote your business and market your brand effectively.

Employee Satisfaction – Goods like this can be used as gifts to employees. Motivate your employees beyond pay and you can gift them with branded goods. Strengthening the bond between brand and worker.

Increased Perceived Value – Quality and innovation synergism in this form of branded USB certainly increases positive brand perception. Using innovative goods, branded and prided in a way that represents your brand can do this for your business too.

Ultimately, Increased Sales – All of the benefits outlined trickle down through your business. Ultimately benefiting it via increased sales through employee satisfaction, brand awareness and brand perception.

Innovative Merchandise: The Ice Bucket Challenge

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

How to Find the Right Product for your Marketing Campaign

In the alcohol industry, there are times when you have to show how much your consumers mean to you and the best way to do this is to give away a free promotional product. Also coined in the marketing world as a gift with purchase (GWP), these items could be in the form of caps, umbrellas or shot glasses, among others.

1. Consider Your Consumers

Behind every successful marketing strategy is your efforts to know your customer. You have to be keen about the age range of your target market as well as their gender, interests, income, occupation or business. You will also have to learn about their intent to buy or their ability to decide about buying your product. These are among the influencing factors that should be considered in figuring out which product is perfect for brand.

2. Think of the Venue or Event

Whether you are launching a new variation of your alcohol brand or just simply giving away a gift in time for the holidays, you always have to give the venue where you will be featuring these products tied with GWPs or the event you are promoting some serious thought. Teddy bears could be perfect to give away as a seasonal gift at Duty Free shops, while shakers can be suitable for product launchings.

If your launching event is held at a winery where you will be holding guided tours and some wine tasting, then you might like to offer umbrellas or caps to protect them from the sun or sudden rain. As these items are something they can keep and use for a long time, then you will be presenting your consumers with a constant reminder of your brand or company.

3. Go for What Lasts Long

As mentioned in the previous point, you have to think about how long you want your customers to remember your product. So, go for such products like shot glasses or coasters that they can use every time they have a nightcap or a glass of wine before dinner. Your brand need to be on top of their mind if you wish for them to become repeat customers.

4. Aim for Functionality

Choose a promotional item that no one will want to throw away. If you have to give away a keychain, put in a flash drive for additional purpose. If you wish to offer those umbrellas or caps, make sure they are of high quality, so your customers will be able to keep and make use of them for quite some time.

Do not settle for the mediocre in giving away promotional products. As you are in the alcohol industry selling premium liquor brands, you also have to gift your most valued consumers with high-end items that will represent the quality of your business.

5. Be Conscious of Timelines

This is a point you should never overlook. It is crucial for you to plan and order your promotional items way ahead of your scheduled product launching or promotional event. If you aim for high quality and excellent craftsmanship for your merchandise, then the lead time you should give your marketing partner should be enough for them to deliver these to you.

Because of this, it is also vital for you to find a marketing partner that could assist you not only in choosing the best GWP for your brand. They should also ensure that your timeline is met. Go for a provider of creative merchandise solutions that will help you come up with a promotional product that is in line with all the considerations pointed out above. If you are able to do this, then success for your marketing strategy is within easy reach.

Innovative Solutions for your Liquor Brand- Bottle Holders

The best liquor companies always give importance to style when it comes to displaying their bottles in stores and bistros. It is their obligation to create such merchandise to make that possible every time. Although these types of items are not practical when it comes to a normal marketing budget, it is an investment for your brand's image and such rewards will be evident in the long term for sure. 

Bottle containers are quite similar to Glorifiers in a sense that both complement a bottle's appearance from the consumer's perspective. These types of merchandise are effective tools in communicating your company's brand image to your client. Your chosen design is distincly recognised by your target market may it be a rustic or even a modern themed one.  

This type of product relies mostly on the design as it is its main purpose, to attract and astonish. Another plus that you can apply is adding a bit of functionality in your design. Great design can go a long way but it takes a level of functionality to amp up your brand to a consumer's choice of purchase. Adding a functional factor in the merchandise you produce transforms your brand to something they need rather than just something they want. 

In coming up with products to uplift your brand, design should collaborate with function in order to achieve a brand's full potential. In this industry and modernising world, style is just as important as function.

Marketing Solutions: Premium Bottle Glorifiers

Bottle glorifiers are great tools to capture the attention of patrons at clubs, bars and restaurants.  Bottle glorifiers display spirits and beers in the most attractive manner to capture the mood and image of the individual drinks.  The display is a strong on site advertisement and a good display will result in greatly increased sales.

Nowadays, bottle glorifiers are very popular premium products. A glance through the market and we will find  wide variety of bottle glorifiers.

 Colour, is one of the most basic branding requirements and we are able to match the pantones of the drink we are promoting. This example above definitely exemplifies quality and class due to the of multiple high end materials. Lighting or sound can also be integrated to improve the overall outlook of the display.

To promote a wide range of alcoholic beverages, some bottle glorifiers contain more than one bottle showcasing the depth of the brand.

Gifts with Purchase Idea: Passport Holders

In light of the holidays, there is no better item to giveaway than a passport holder! This useful item would no doubt be a cool premium gift for most traveling clients.

The passport – the most important document in of our lives.  Over time it will begin to form creases, cracks, bends and ink rubbing. But in the end, its native cover is made from paper which is not always the most durable material. As a result, after a certain amount of time, the document will lose its visual appeal and to prevent this, and to take care of its security, we have a great GWP idea.

Protect passports from external damage and deterioration – is the main and basic function of a passport holder. These holders will protect it for several years After all, it is not only protective, but also has a decorative element that are definitely able to cheer you up.

Why use Passport Holders for your campaign?

§  Increase competitiveness. It is great idea for liquor companies. You can provide your customers not only with a useful product but also provide a visual of your product and its packaging.Your product will be more competitive than other brands because most customers will search for some interesting promo campaigns during their shopping and most of them will prefer buying a product with an incentive like getting a gift with purchase.

§  Practicality. These passport wallets can serve around three or even more years to your customers. That’s why you need to use it for your campaign because of its long product lifespan.

Laptop Bag as a Gift with Purchase

One of the best things about laptop bags as premium gift is that they make great giveaways for both men and women. Also, they are useful for people in a range of ages. Another advertising benefit of using premium laptop bags in your business is the fact that these bags will have a lasting effect on your business because most people will use these bags again and again. A high-qualitylaptop bag is certain to be used, and become a very effective advertisement for your company.

One of the best promotional products for retail businesses are premium functional bags. Most companies that sell things put those items into bags. Some companies put their items in plastic bags, some in shopping bags and some in paper bags. The latest trend even has some businesses offering reusable shopping bags to help save the environment by using them over and over again.

This gift with purchase provides a unique advertising opportunity for your business, especially if you are located in a shopping mall or shopping center, where you know that your customers are going to not only shop at your store, but at other places in that same shopping area. Moreover, this attracts customers to spend moremoney to be able to get this promotional laptop bag for free.

Marketing Strategy: Seasonal Items

One of the most crucial things in merchandising is timing. Any company should be aware of the times or the situation of the market before they conduct a marketing move through merchandising. 

Since any strategy will most probably cost a lot of money, before investing to any marketing plan, it is best to study the context of the market to be able to know the different trends that the society is immersed in. Through this, your company can produce an effective merchandise for your brand.

Producing seasonal items for your brand is a great tactic for your marketing efforts because you are able to tap a specific market to see your brand. Hence, it is much easier to conceptualize on what type of merchandise to produce. Seasons such as Summer and Winter are great avenues where your brand can appear through different types of apparel and accessories that are at the same time, functional for your client.

It is a way of providing solutions to an ordinary client's needs for a certain season. In providing such solutions, you are able to establish your brand as something that consumers should look out for and will forever be embedded on their radars whenever Summer or Winter season comes.