Premium Merchandising: Bottle Sleeves for Premium Liquor Brands

One of the most common ways of selling wines is just placing them on stands where clients can see the variety of wines offered. This is always a great idea as customers can visualise the whole bank of wines we are selling. However, if we are selling wines of different quality and values, we sometimes need to think about how to present them to our customers in order to send out the message that the wine is of high quality. We could do this by using high-end packaging in order to give our clients the visualization and image the wine deserves.

How does packaging help clients visualise the quality of wine?

Nowadays, in marketing campaigns, we always need to find a way that customers will really go: “Wow! What an amazing packaging, I wonder what the product is inside?”. Many product providers may think that the product and its performance is more important than what the packaging looks like. This is not entirely true as the packaging can play a role in the success or failure of the sales of the product.

Thus, how a product is packaged may be what attracts the consumer to take a look on the product as it sits on store shelves. Therefore, it is fundamental to conduct extensive research on special designs and coloring of the types of product packaging that is the most appealing to attract our consumers.

At the same time, while offering this kind of packaging, we can also include some other promotional products like bottle openers to increase the value of our brand and the wine we want to sell.

Merchandise Ideas: Unique and Iconic Headphones

Excellent idea for your brand placement: High-end Headphones. Do you see how featureless print “wireless headphones” can be perfectly replaced by your corporate logo? We definitely do. That is why we advice you to choose this very product for your marketing campaign.

High-end headphones like the ones in this blog boast extraordinary sound, build quality, and comfort for music lovers. With impressively clear accuracy, their sound profile tones are hard to resist.

A great variety of business should consider the implementation of this  promotional idea: a recording studio, music store, electronic music production and DJ school, any store selling techniques. They can be used as present, given with purchase over a certain amount of money, or as a giveaway in the honor of your company’s anniversary, or for internal marketing, as a holiday gift to your best employees.

Premium Merchandise: Luxury Laptop Bags

In today’s technological age, we can be certain that most of the clients we cater to have laptops and tablets. Gadgets have evolved into a necessity in this generation—a social disadvantage but also a marketing opportunity.

People nowadays can’t take their eyes off of their gadgets and have developed a habit of constantly taking it out to check their social media accounts, e-mail for a message or even a call. Electronic gadgets have become very visible in our environment; hence, an opportunity for marketing and advertising.

In choosing your next merchandise, you should always take note of your target consumers and be able to immerse yourself into their way of thinking, their way of life. A strategy you can apply is embedding your brand to the essentials. Through this, it is certain that your brand will be seen as essentials, such as laptops and tablets, are always out of the house.

Producing merchandise which can complement and support a gadget’s function is an effective strategy to expand your brand’s coverage. It is also ingenious in a sense that your patrons will be your medium to a wider reach. The challenge comes with how you design such product which can attract and earn the trust of a patron.

Using premium materials is a definite must. Durability and style will be the main pillars of any merchandise. Just like this laptop bag designed for Matua, it is a simple classic design crafted in high quality canvas. In producing merchandise such as these, one should always keep in mind the brand image you want your consumers to see--- a premium brand will always have to produce premium-looking merchandise made from quality material.

Merch and Effect takes you onto the road to ingenuity when it comes to developing your merchandise. To be honest, all it takes is a little common sense and a whole lot of motivation and passion for your brand. Let your ideas flow and imagination run wild.

Classy Merchandise: Backpacks for Matua

Functional Packs, The benefits and the uses to drive sales:

• Increase Perceived Value – As a brand has status, it emboldens that status with functional products, and merchandise. This is especially true for liquor merchandise.

• Purchase with purchase – A great use for functional bags such as these is purchase with purchase. Liquor merchandise is often used this way to drive sales via a discounted bag or bottle alongside a purchase of another item. Shoes is a popular example of this. Purchase with purchase is a great way to add value to your product, increasing sales.

• Brand exposure -As eluded to previously, brand exposure is essential for any marketing campaign. In the growing liquor products industry, it can be hard to get your foot in the door. Using functional products for liquor merchandise is a great way to expose those less known brands, ultimately driving sales.

• Varied product portfolio – Adding products to your portfolio can really flesh out your brand, an empty web shop never fares well for businesses, and using functional products for retail purpose is a great way to expand your product portfolio, while simultaneously benefiting your branding potential. These bags show a great way to do this with many types.

Premium Merchandise: Functional Insulated Bottles

According some surveys, a stainless steel became the most convenient and useful material for bottles. Your company will be one step ahead with these insulated bottles

It is not surprising that these bottles are used not only by travellers but also by ordinary people. Consists inside and outside of high-grade stainless steel without any glass. These branded bottles are the best practical choice for long-life drink ware because stainless steel is strong and impact resistant material.

Stainless steel is non-reactive with acidic beverages. This item provides a clean, neutral taste and won’t affect flavor or smell like other materials.

Why is it good idea to use this insulated bottle for your campaign?

Brand value. We would like to notice that stainless steel is safest material for food and drinks. These double wall branded stainless steel flasks are non-toxic and completely BPA free and do not contain any dangerous components. Take care of your customers and they will gratefully repay. By using these products for your campaign you can increase brand value.

Green marketing idea. Need to emphasise that these stainless steel items are 100% recyclable compare with glass, conventional plastics or compostable PLA plastic material used to make most other bottles. With this idea you can emphasise the environmentally-friendly policy of your company.

Enhances Brand Visibility.  Double wall branded stainless steel with vacuum insulated, keeps hot and cold all kinds of drinks for longer time. That’s why your customers will bring it to the job or use for walking in the park, or take to the gym, where everyone will see your brand logo printed on this gift.

Practical Merchandising: Vibrant Umbrellas

A common marketing gift is the umbrella. Beside the standard umbrella which we all know, there are nowadays also some new variations on the market, which might be interesting for you. Read more below about the latest trends in marketing umbrellas.

LED umbrella

A new feature in umbrellas is adding an LED light. This can be done in various ways, as shown in the picture above. These items are ideal as a marketing umbrella since they have space for logo’s or slogans. But due to the new features it will certainly attract more attention.

Changing print on an umbrella

Another new feature we found for marketing umbrellas is the changing print. This function can be applied in various shapes and colours. For example, small bottles around the outside of the umbrella which will change colour when the rain falls on it.

Customisable handles of marketing umbrellas

The latest trend in marketing umbrellas is a customised handle. A handle can be easily customised to different shapes, beside a sword handle it is also possible to change it in the mascot of your company or club.

Merchandise Ideas: Wine Bucket for your Campaign

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Wine:  Since these drinks are usually sold for much more than beer, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Merchandising Ideas: Taking Advantage of On-Pack Marketing Gifts

White Wine is a staple drink in almost every bar. What’s better for your brand recognition than a Branded glass? Customers who order a drink with your brand can not only enjoy the taste, but also the visual entertainment of the Branded glass. These glasses not only capture the essence of your drink, they also showcase your brand’s depth and specialization in this field. By serving your liquor in a signature, custom made glass makes your brand stand out from other brands that do not have such products.

Why do we like this Branded Vodka Glass?

Point of sale promotion: This Branded glass could be used in bars or at home on display in your drinks cabinet to advertise your brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this glass will be on show to more customers. The nicer looking the glass, the more likely the customer will buy this product.

Increase Perceived Value: By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further. Customers are more likely to pick a specific brand over competitors in the same industry when a free gift is offered.

Customer retention: Printing a logo on the Branded glass, will definitely help with Customer Retention. Customers will be reminded of the brand every time they use the product. This is one reason why an On-Pack gift like this would be a very successful marketing gift.

Merchandising Strategies: On-Pack Gifts for your Campaign

This type of marketing offer is commonly used in the alcohol industry and for a number of reasons. An on-pack glass gift is good for increasing brand awareness and also works well as an incentive purchase.

This on-pack gift is packaged to show the item next to the bottle. This glass has also been engraved to show the brands name on the surface, which makes this type of design a great and easy technique for making your brand name look sophisticated and unique on the glass.

Why is an on-pack glass good as a marketing incentive?

Point of Sale Marketing. This glass could be used in bars or at home on display in your drinks cabinet to advertise your whiskey brand. When buying a glass of this specific brand of whiskey or wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass is, the more likely the customer will buy from this brand.

Increase the Perceived Value of the Product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand Awareness. Because of its novelty factor, this glass will interest customers to buy because it offers more than other liquor brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo onto it.

Merchandising Strategies: Seasonal Campaigns

One of the most crucial things in merchandising is timing. Any company should be aware of the times or the situation of the market before they conduct a marketing move through merchandising.

Since any strategy will most probably cost a lot of money, before investing to any marketing plan, it is best to study the context of the market to be able to know the different trends that the society is immersed in. Through this, your company can produce an effective merchandise for your brand.

Producing seasonal items for your brand is a great tactic for your marketing efforts because you are able to tap a specific market to see your brand. Hence, it is much easier to conceptualize on what type of merchandise to produce. Seasons such as Summer and Winter are great avenues where your brand can appear through different types of apparel and accessories that are at the same time, functional for your client.

It is a way of providing solutions to an ordinary client's needs for a certain season. In providing such solutions, you are able to establish your brand as something that consumers should look out for and will forever be embedded on their radars whenever Summer or Winter season comes.