advocacy

Innovative Merchandise

Merchandising Strategies: Outdoor Advertising with Function

​Widely used by many companies, outdoor umbrellas are a popular way for establishing brand awareness – People normally gain a strong initial impression based on what they see.

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Outdoor umbrellas can be used in conjunction with POS displays like outdoor banners or marketing flags.  They can be combined with complete outdoor entertainment supplies packaged along with beer tables, mobile kiosks or kitchens, giant mascots etc.

Merch and Effect is able to fully customise such umbrellas to suit your event- from a simple one, to one that is complex looking. Moreover, it is an ideal surface for large photo-quality graphics to be displayed.

Such umbrella is able to attract people, building on a focal point for your business in the most commonly crowded places.

Innovative Merchandise

Creative Merchandising: Neon signs for your Liquor Brand

​When looking at advertising signage for your business, Merch and Effect has experience with Neon Signs. Neon signs offer a very effective and affordable way to advertise your company 24/7.

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Some key features to bear in mind:

  • Neon signs offer flexibility in your message – You want to be able to change your message? A neon sign is the right choice for you. Whether you want to advertise a sale or to let prospective customers know your hours, you will be able to do it with a neon sign quickly and easily.

  • You can evencustomize shape of your sign to match your business needs. Neon brand signs come in many different varieties, shapes, colors, design and sizes – You will be amazed at the different options that neon signs offer. The right sign is just as important as what you put on the sign; it has a huge impact upon your business. If it is not the right size or style, it will not be seen from the road that you are trying to target, so keep that in mind when you are choosing your custom neon sign.

  • Open neon signs can advertise for you all day, every day – You can allow the Neon sign to advertise your business every single day, all day. This will mean that you can reach customers even while you are sleeping, with absolutely no effort from you!

Merchandising Strategies: Seasonal Campaigns

One of the most crucial things in merchandising is timing. Any company should be aware of the times or the situation of the market before they conduct a marketing move through merchandising.

Since any strategy will most probably cost a lot of money, before investing to any marketing plan, it is best to study the context of the market to be able to know the different trends that the society is immersed in. Through this, your company can produce an effective merchandise for your brand.

Producing seasonal items for your brand is a great tactic for your marketing efforts because you are able to tap a specific market to see your brand. Hence, it is much easier to conceptualize on what type of merchandise to produce. Seasons such as Summer and Winter are great avenues where your brand can appear through different types of apparel and accessories that are at the same time, functional for your client.

It is a way of providing solutions to an ordinary client's needs for a certain season. In providing such solutions, you are able to establish your brand as something that consumers should look out for and will forever be embedded on their radars whenever Summer or Winter season comes.

GWP Ideas, Innovative Merchandise

Functional Merchandising: Leather Laptop Bags from Asahi

 One of the best things about laptop bags as merchandise is that they make great giveaways for both men and women. Also, they are useful for people in a range of ages. Another advertising benefit of using premium laptop bags in your business is the fact that these bags will have a lasting effect on your business because most people will use these bags again and again. A high-quality  laptop bag is certain to be used, and become a very effective advertisement tool for your company.

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One of the best products for liquor businesses are classy bags. Most companies that sell things put those items into bags. Some companies put their items in plastic bags, some in shopping bags and some in paper bags. The latest trend even has some businesses offering reusable shopping bags to help save the environment by using them over and over again.

This gift with purchase provides a unique advertising opportunity for your business, especially if you are located in a shopping mall or shopping center, where you know that your customers are going to not only shop at your store, but at other places in that same shopping area. Moreover, this attracts customers to spend more money to be able to get this premium laptop bag for free.

Innovative Merchandise

Premium Merchandising: Luxury in Detail

 The first USB stick was sold in the magical year of 2000, and immediately became a worldwide hit. It’s amazing to think about how far technology has come in less than twenty years, and nowadays Flashdrives are almost staple items that everyone has. The first generation USB sticks only had a storage capacity of 8mb, which roughly equates to only a few files.

As of 2016, however, there are already USB sticks with 1 terrabyte capacity. The market is saturated with so many innovations for the use of Custom USB sticks. Because USB sticks have been around for such a long time, it might be difficult to come up with new ideas for designs. 

USB sticks might not be that special, but that’s no reason to use boring Custom USB sticks! This premium design has a leather strap and a magnet attached to it. There is an opening on the other side, so it can be worn on a chain or cord. Imagine matching this to that three piece suit, to add that little finishing touch to your outfit and the message you’re sending across. Functionality and style in one. A brand name or logo can be put on the leather strap, or etched into the metal.

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This type of Custom USB sticks would be perfect to set the tone of your company. These USBs have a luxurious feel to them, making them perfect corporate gifts or promotional products for CEOs.

Innovative Merchandise

Effective Strategies: Practical On-Premise Merchandise

The best place to promote your product is directly at the place of purchase. The primary way to do this are through in-store displays in the supermarkets. As a big part of the liquor sales are done in bars, a great idea to promote your brand and product is with an in-bar display. Liquor towers and dispensers, like these items from Wild Turkey and Skyy Vodka, are great promotional products to use as an in-bar display.

When the customers of a bar see in-bar displays like a branded liquor tower, they will most likely order that featured liquor of the company they see on the displays.  Furthermore, when interacting with the beer tower, the printed label on the cover will enhance customer retention and brand recognition. This goes the same with a liquor dispenser. As cool as it may look like on top of a bar, it also serves a great purpose to improve anybody’s pub experience. It is luxury you need not buy; the perfect ambiance to complement premium liquor

How can you use bar displays as effective merchandising products?

There are several different ways to use promotional products as an in-bar display. One possibility is to offer the liquor towers and dispensers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them to stores or in an online shop. Another way is to give them away for free to the bars. This way, many of the bars will use the liquor tower which will have a straight impact to your sales in bars.

Investing in these kinds of merchandise is never a bad idea as long as you choose the right design. Premium products should always avoid over-visibility of the brand and should just allow the brand to blend with the product because at the end of the day, it is always about how the product or merchandise benefits the consumer. Once you have satisfied your clientele with such merchandise, it will all be reciprocated onto your brand as a whole--- and that is something your money can’t buy.

 

GWP Ideas

Merchandising Strategies: Premium items for Lower Costs

​Are you looking for that unique and timeless product to get your brand name across using as little cost as possible? If you are, why not look at the option of a fedora hat? These hats are really in the trend right now, and they make great product because of the large surface area available to brand your logo or message.

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What kind of companies should offer this promo gift?

This is an item that is suitable for companies who are more towards lifestyle. It is one product that companies can offer not only in summer for the beaches, but also for nightclubs and bars; perfect for any beach wear or alcohol companies.

How these fedora hats work better than other merchandise?

These fedora hats can really help your company stand out because:

  • They look stylish, so your audiences will actually be willing to wear them out

  • You can customise the color or the band logo to suit a particular theme of your company

  • It is relatively low cost and branding is not overly extensive

Even though it can be a staple product, people still love it. So you get the best of both worlds by having merchandise that not only has great economical value for your company and also works brilliantly to get your brand name across.

GWP Ideas

Merchandising Solutions for your Brand: Premium Bags

Choosing the right kind of merchandise is crucial for any brand of liquor. One has to be very practical and creative at the same time. As a marketer for your product, one must always keep in mind that the only way for your brand to flourish is to incorporate your brand to the daily life of the ordinary person.

The best merchandise is always the one that can be used to improve our daily life. One prime example is through backpacks or bags. This type of product is very appropriate for any brand since it has a lot of room for creativity and innovation. There are a lot of types of bags to choose from; your choices for the next best merchandise are infinite.

Through bags, your brand can easily blend into the everyday life of a person. Embedding your brand into these bags will expand its coverage and reach as it is exposed in public. The important thing about these types of merchandise is to make sure that the design and structure of every bag produced reflects the right characteristics about your brand-- For a premium brand of alcohol, use premium materials and fabric as well.

Be updated about the latest possibilities for liquor brand merchandising here at Merch and Effect. The possibilities keep on as far as the imagination of a driven individual can go. Join and follow us, as we make one day at a time better with our innovative merchandise

Innovative Merchandise

Brand Merchandising Strategy: Innovative and Practical Design

Innovation is just around the corner if you truly have a passion for liquor and wine merchandise. Sky is the limit when it comes to showcasing your brand but what makes any merchandise stand out is its practicality for any liquor lover. It is always necessary to find inspiration in the things we use every single day; and most importantly, you should be able think like a true alcohol enthusiast.

There is nothing classier than your very own liquor dispenser. Having your brand embedded in one of these products will bring practical service and style to your loyal patrons. Having a liquor dispenser in someone’s den is a convenient way to store each person’s favourite wine and liquor bottles. It can take off the hassle of having to lift up any bottle to pour onto a guests’ glass or even your own. This dispenser acts like a faucet made in heaven; easy to operate and effective to use every single day.

Any liquor dispenser is open to customisation according to what you think your patrons will value. For example, applying a rig feature to your designed dispenser; through this function, your dispenser can be completely secured by installing the rig onto a table or counter top. This can definitely assure the safety of any enthusiasts’ liquor bottles. Say goodbye to spilt and broken bottles of precious liquor.

Merch & Effect takes you to road to creativity with the foundation of practicality. We can help your brand be inspired and invent your next breakthrough merchandise. This is what M&E is best at, CREATION from sheer INSPIRATION from your clients.

Innovative Merchandise

Premium Merchandising: Classy Powerbanks from Wolf Blass

Premium Powerbanks are common marketing gifts, often given away for free at events or given as incentive products for gifts with purchase. Therefore these products offer the perfect opportunity for Brand Activation.

Both objects are commonly used, no computer user is without such a USB stick; where as in our increasingly connected world, people are realizing the importance of a portable powerbank. These objects provide the perfect opportunity for brand activation and increase customer awareness of your brand.

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Powerbanks can be customized into any shape, with flexibility in the ability to highlight your particular company’s brand design. Artistic fusion and integration with your brand serves many purposes. It increases productivity, efficiency, though most importantly people enjoy decorations.

Designs to be used to help with brand activation can be various, choosing eye catching and original designs will appeal to potential customers. The more unique the design, the more a potential customer is likely to remember your brand and use your premium merchandise, thereby helping with your brand activation.

In summary, the best use of premium Powerbanks in brand activation is by offering those that have been specially designed. Merely offering a generic unoriginal product nowadays is not enough to market your brand and achieve brand activation.

Focusing on eye catching and original designs or designs that play to the strength of your brand are imperative when achieving brand activation.