Use a Premium Purchase for you next merchandise campaign.

Purchase with purchase marketing campaigns are a great way to boost your sales. By offering a premium product at a greatly reduced price, you are most definitely going to be attracting new potential clients, while also increasing the loyalty of your old ones.

Regardless of what product you are offering in a PWP promotion, it will inevitably gain attention from consumers, as customers will feel as though they are getting much more than what they’re paying for.

This premium hip flask also looks great, the design of this specific flask is made with a stainless steel pattern, which gives the flask a stylish and high-end look. The promotional hip flask can be customized depending on your brand style. The logo can be either laser engraved on the metal or debossed on the leather. Another customizable option is what type of gift box the hip flash comes in, which will further increase the perceived value of the product.

Why use coasters for you next merchandise campaign?

We can easily spot coasters in restaurants, bars, resorts, etc. However, how much promotion can a small coaster do for you? Many might think that a coaster is insignificant and useless. However, the right usage of Custom Promotional Coasters can positively impact your brand and advertise your beverages. They are the perfect mini advertisements that can be spread easily. On top of that, these coasters can also increase brand awareness. A well-managed Custom Promotional Coaster can also upscale your brand.

Benefits of Custom Promotional Coasters

Highly Customisable: There are no restrictions as to how you should design your Custom Promotional Coasters. You are able to customise the shape, colour, materials, etc. Retailers can also include crucial information such as contact details, addresses, brand logo and motto. This way, you can better showcase your brand. On top of that, you can include quotes or personalised messages to express brand personality and characteristics.

It is also a great option to allow your customers to personalise the coasters as well. For example etching their name on the custom coasters. This way, consumers will have a good impression of your brand because they feel special. Such additional services allows you to be more memorable and entice consumers to return.

Giveaways: Branded Coasters are not only meant to be used in stores. It can also be great corporate gifts – such as during events, seminars, trade shows, etc. Your coasters could land in the hands of your next potential customer. This mini advertisement can help increase brand recognition and brand exposure. This is extremely crucial for brands to stand out, especially in a saturated market. Being able to grasp the attention of potential buyers and be remembered will be very impactful for future business development.

Practicality: Lastly, these Custom Promotional Coasters are cost-efficient as they are affordable and have the potential of increasing your customer base. Companies do not have to spend a fortune to incorporate Custom Promotional Coasters in their day to day business operations.

Promotional Campaign GWP: Wine Bottle Cooling Sleeve

The drink industry is highly competitive and hence brands often need to distinguish themselves. One efficient way is through special packaging.Wolf Blass, a famous wine, is one of the most sought-after and consumed liquors in the world. 

This cooler sleeve has plain and classy colours with its brand name printed on it. It acts as an advertising tool as it is sufficiently attractive to capture the attention of consumers in the store. Besides being eye catching, the cooler can be reused to keep the bottle chilled on the way to parties due to its insulating factor.

Serving trays – Premium Products for your Partner Bars and Restaurants

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in a variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

An example of a rectangular non-slip tray, one of the many available designs of trays

Serving trays can also be customized by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials…

1. Bamboo

2. Leather

3. Metal

4. Plastic

5. Wood (with felt)

6. Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile promotional tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great promotional product for companies to consider.

WHAT WE LEARNED FROM GETTING A CUSTOM WINE PACKAGING DESIGN

Since Liquor brands are high-end, the packaging should also reflect the quality of the product. And Vindana achieved this. As you can see from the photo, the box packaging has a simple and modern aura that is sure to attract a seasoned enthusiast.

We also love how they kept the drinks packaging design simple. With only the brand name printed on the box, it keeps the overall feel neat and classy. However, the brand didn’t have its own POS display. A custom designed retail display would have made the brand even more visually appealing.

Why You Need to Have A Custom-Made Wine Packaging Design?

Establish Identity: High quality packaging adds value to your product, which is crucial if you want to establish your own brand identity. The more sophisticated the packaging is, the better your reputation becomes.

Influence Buying Decisions: Shoppers are naturally drawn to attractive products. Great designs equal quality. As such, having a custom-made wine packaging would definitely help shoppers decide whether to purchase your product.

Custom Barrels for Premium Liquor Brands--- Wine Merchandise

re you looking for something original and different from the classical bottle openers or steins? Have a look at this wine merch idea, this barrel is going to make your customers wanting to enjoy that glass of wine.

Indeed if you work in this field you should know that wine is probably the most widely consumed and oldest alcoholic drink in the world. Its popularity also places third, only after water and tea. What does it mean? Large market for wine industry but at the same time high competitiveness. Hence we would like to provide you with ideas necessary to stand out from the crowd with innovative and unique products like this wine promo idea.

Why is this a good wine promo idea?

Increased perceived value: The wine promo idea doesn’t look like a cheap and common promo item, but as a well-built and quality item that will increase the perceived value of your customers. The barrel is perceived as an exclusive wine tower that add an extra worth to having a drink. That is the consumers will get a perfect temperature wine with a cool barrel dispenser.

Customer retention: Unless you distinguish yourself for the wine itself only, it is a good idea to aim to offer something characteristic that make people curious and give them a reason to choose your brand against another. This wine promo idea could be that peculiarity for which people are willing to order your wine and keep doing it.

Advertising: The barrel has a very large area for branding but also advertising or custom designs. Ideal to be displayed in restaurants, pubs, at events and so on. Moreover, if you make sure the barrel to be used exclusively with your wine brand, people will pay more attention to your company and if they like the idea they will spread the word, of you offering a perfect combination of wine and peculiar barrel shape dispenser.

Promotions GWP – Aperol Cocktail Glass

This promotion is both stylish and pinpoints the essence of what Aperol Spritz stands as a brand. Also because the cocktail glass can be used for many occasions, it makes this gift very practical for using at home, at events or for a sneeky tipple somewhere.  Because of its stylish design, customers will want to buy this product as it makes a great incentive to buy because the gift is more valuable.

Furthermore this branded glass and on-pack packaging can be personalised. The brand or logo can be engraved, laser embossed or printed on such glasses. This can help to provide high visibility for the brand. Also, users can promote the brand even when they are not drinking Aperol for use with other drinks.

Having glasses as promotions GWP advertisements is a very popular marketing strategy in the alcoholic beverage industry. Shot glasses are most commonly given away during gift promotions. And do are other glassware varieties including champagne glasses, stein glasses, martini glasses, pint glasses, etc.