Merchandise Ideas: Liquor Dispensers as POS Displays

Want a drink while watching sports on TV at the bar? Things would be so much easier when you have a liquor dispenser just right beside your table. You won’t even have to miss a part of the game!

You can have your favourite sport on liquor dispensers! Keep on refilling them for free flow of fun! Good for house parties, themed restaurants and pubs!

Have your company logo printed on them and give it to your employees! If you are a liquor company looking for promotional products, we recommend this product for maximum recognition!

Use a Premium Purchase for you next merchandise campaign.

Purchase with purchase marketing campaigns are a great way to boost your sales. By offering a premium product at a greatly reduced price, you are most definitely going to be attracting new potential clients, while also increasing the loyalty of your old ones.

Regardless of what product you are offering in a PWP promotion, it will inevitably gain attention from consumers, as customers will feel as though they are getting much more than what they’re paying for.

This premium hip flask also looks great, the design of this specific flask is made with a stainless steel pattern, which gives the flask a stylish and high-end look. The promotional hip flask can be customized depending on your brand style. The logo can be either laser engraved on the metal or debossed on the leather. Another customizable option is what type of gift box the hip flash comes in, which will further increase the perceived value of the product.

Why use coasters for you next merchandise campaign?

We can easily spot coasters in restaurants, bars, resorts, etc. However, how much promotion can a small coaster do for you? Many might think that a coaster is insignificant and useless. However, the right usage of Custom Promotional Coasters can positively impact your brand and advertise your beverages. They are the perfect mini advertisements that can be spread easily. On top of that, these coasters can also increase brand awareness. A well-managed Custom Promotional Coaster can also upscale your brand.

Benefits of Custom Promotional Coasters

Highly Customisable: There are no restrictions as to how you should design your Custom Promotional Coasters. You are able to customise the shape, colour, materials, etc. Retailers can also include crucial information such as contact details, addresses, brand logo and motto. This way, you can better showcase your brand. On top of that, you can include quotes or personalised messages to express brand personality and characteristics.

It is also a great option to allow your customers to personalise the coasters as well. For example etching their name on the custom coasters. This way, consumers will have a good impression of your brand because they feel special. Such additional services allows you to be more memorable and entice consumers to return.

Giveaways: Branded Coasters are not only meant to be used in stores. It can also be great corporate gifts – such as during events, seminars, trade shows, etc. Your coasters could land in the hands of your next potential customer. This mini advertisement can help increase brand recognition and brand exposure. This is extremely crucial for brands to stand out, especially in a saturated market. Being able to grasp the attention of potential buyers and be remembered will be very impactful for future business development.

Practicality: Lastly, these Custom Promotional Coasters are cost-efficient as they are affordable and have the potential of increasing your customer base. Companies do not have to spend a fortune to incorporate Custom Promotional Coasters in their day to day business operations.

Promotional Campaign GWP: Wine Bottle Cooling Sleeve

The drink industry is highly competitive and hence brands often need to distinguish themselves. One efficient way is through special packaging.Wolf Blass, a famous wine, is one of the most sought-after and consumed liquors in the world. 

This cooler sleeve has plain and classy colours with its brand name printed on it. It acts as an advertising tool as it is sufficiently attractive to capture the attention of consumers in the store. Besides being eye catching, the cooler can be reused to keep the bottle chilled on the way to parties due to its insulating factor.

cFoldable and Custom Sunglasses for Promotional Campaign GWP

How can custom sunglasses help raising your sales?

Custom sunglasses are fantastic promotional products. When you use them as an on pack gift like Skyy Vodka, you will influence the consumer in his buying behavior directly in the store. This way you can raise your sales and increase your product recognition.

If you want to use custom sunglasses to reach as many potential customers as possible and therefore increase your brand’s awareness, it’s best to give branded sunglasses away as free giveaway.

Another amazing way to use custom sunglasses is to offer them with your logo printed on the cover as branded merchandise in your shops or in your online store.

In general, custom sunglasses are fantastic promotional items. They offer a great branding area on the cover to print whatever you want on them. It’s easy to print your logo, your artwork or your products on it. Besides, they are also available in many different materials and colors.

Creating Great Packaging for GWP in the Liquor Industry

Cardboard beverage Packaging benefits

Companies use cardboard as a prime source of packaging because of its affordability, recyclability and customisable nature.  For this reason Appleton Estate have used this material in their gift-set packaging. Cardboard is beneficial to their brand because:

Branding- Brands can use screen printing to customise cardboard. This feature has enabled Appleton Estate to apply their branding to the box. The message shown on the back of the box  benefits their brand by promoting- their belief in not drinking if you are pregnant, their production policy and their online store.

Design- The corrugation process of the cardboard has made it possible to Laminate the cardboard and therefore protect the packaging from moisture and dust. Similarly, the laser cutting made it possible to create distinct windows that outline the products on the packaging. This increases the product visibility for customers. Subsequently achieving greater customer attention.

The colour- The dark colour scheme is simple but effective. The black matte finish makes the product look classy.  Similarly, the white coloured font is bold as it contrasts against the black -making the labelling visually pleasing and easy to read.

Ways to Design Your Logo onto Your Custom Glass

There are many ways to transfer logos and designs onto your glass products and it is not limited to screen printing. Here are some of them;

• Silk Screen Printing

• Specialty Inks

• Digital Printing

Here’s an overview of each printing techniques.

Silk Screen Printing

This is one of the most common and preferred printing methods by most manufacturers. The process is pretty straightforward and is cost-effective, so ideal for high volume projects. The design is stenciled onto the mesh and ink is applied onto the substrate with a squeegee. However, since you are printing on a cylindrical surface, extra care is needed to ensure that the designs are printed correctly.

Specialty Inks

With specialty inks, you can add texture and create amazing designs onto glasses and bottles. When cured, finished products may look as if the designs are embossed. You can also opt for metallic inks to give your products a luxurious and high-end feel.

Digital Printing

Digital Printing is ideal for printing full color artworks on drinking glasses. Manufacturers use state-of-the-art machines to ensure faster turnaround time for high volume projects. Using an inkjet printer that allows for printing on cylindrical objects, your vibrant designs will be printed on your drinking glasses with precision. Your custom logo glassware will come alive with crisp designs fast and easy. Moreover, with digital printing, you can print full-color designs. 

These are just some of the most commonly used techniques to logo your custom drinking glasses for promotions. To know which technique will work best for your products, you have to take into consideration the type of glass, your marketing budget, and the complexity of the designs. Speak with your manufacturer or designer to know your options.

Serving trays – Premium Products for your Partner Bars and Restaurants

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in a variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

An example of a rectangular non-slip tray, one of the many available designs of trays

Serving trays can also be customized by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials…

1. Bamboo

2. Leather

3. Metal

4. Plastic

5. Wood (with felt)

6. Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile promotional tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great promotional product for companies to consider.

PREMIUM BRANDED GLASS – WHAT MAKES IT AN EFFECTIVE GWP

As part of their marketing scheme, Aperol Spritz is offering a promotional branded glass as a marketing giveaway. The branded glass is part of an in pack promo wherein customers will receive the promo gift every time they purchase the set.

What Makes This Promotional Branded Glass A Great Gift With Purchase?

Adds value – Getting something for free from your regular purchase creates a whole idea that you are making a worthwhile purchase. Thus, consumers love getting marketing gifts from their favourite brands. Furthermore, On pack gifts are a commonly used marketing scheme because the add-on entices shoppers to buy.

Boost sales – Customers are more likely to purchase products that offer promotional giveaways. Because the perceived value increases as brands offer add-ons, shoppers are more keen to buy those products that offer more value for money.

Practicality – Lastly, this on-pack merchandise goes well with the product being sold. And the great thing about branded glasses is that every time they are in use, it facilitates brand exposure.

What can Premium Packaging do for you?

Premium packaging design makes customers feel like a product’s price tag is worth it. This is true of liquor products where the liquid itself looks exactly like other brands. A marketing gift with purchase would also work well for this purpose.

Improved visibility: Custom drinks packaging design stands out ahead of competitors. This creates an initial point of contact with customers and leaves a lasting impression.

Awareness: Custom packaging is a visual interpretation of your message. Customers only need to see these boxes to see that Glen Grant positions itself as a premium and innovative brand. This alone is great advertising.

Uniqueness: Brands have seemingly endless options when it comes to packaging. Play around with texture, material and sizing. The options are endless! Above all, bear in mind what kind of packaging is a good match for your product and what your competitors are doing well.