GWP MEANING

Genuine Leather for DIY Therapy: The THEORY BELT

HEALING THROUGH CREATING

A study has been conducted which proves the positive effect of crafting to the human brain. Whenever someone engages into crafting, there is an increase of dopamine production within our bodies which improve our mood and disposition. Crafting also improves how we feel about performing particular tasks. According to a CNN report, Psychologists believe a strong sense of self-efficacy is key to how we approach new challenges and overcome disappointments in life.

Engaging in crafting is also unique in its ability to involve many different areas of your brain. It can work your memory and attention span while involving your visuospatial processing, creative side and problem-solving abilities. Through our THEORY DIY Belt, your mind and personality can highly benefit more than your wardrobe; now that’s getting more than what you’ve paid for. It is a perfect activity for aging individuals to engage in as it activates different types of neurons left untapped as we get older; a great exercise for the mind to improve our mental and physical state for the long run.

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We guarantee that our THEORY DIY Belt will last many many years and can still retain the beauty you have crafted with your bare hands.We only include the best Genuine Leather in our kits backed by the experience of the pioneering tanneries that have been in this industry for over 8 years. With this project, we aim to make every man appreciate the craftsmanship than goes into making a subtle piece of fashion. The project hopes to elevate our level of quality when it comes to picking out the best belt for our wardrobe while reaping the emotional benefits to be earned in creating it yourself.

THEORY DIY Belt aims to improve what is on the inside more than the outside. For a healthier mind amidst the fast-paced modern world; now that’s a fashion statement we should all live with.

Innovative Merchandise, GWP Ideas

Corporate Merchandise Ideas: Custom Pen Holders for the Office

Promotional office supplies are seen everywhere, be it on the desk, as purchase gifts, or given as giveaways during events. In general, they make extremely useful products and this in turn provides them with a strong marketing influence when branded.

Counter top pens are one stationary item that is used everywhere, be it in supermarkets, in company receptions, offices, banks, schools to name a few and because of this they hold a great deal of branding potential in increasing your brands to awareness.

The great thing about desktop and counter top pen holders is that they can be custom shaped. Take these holders as an example, the right with a more standard design, the middle with legs, and the third a cooler spiral pen holder.

They may at first seem like standard stationary items, but when customised they can reflect your brand image all the while remembering that numerous people daily will use these holders in a variety of different places.

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Promotional office supplies and how can they increase brand awareness?


Brand exposure. Firstly, these counter top promo pens are extremely practical when it comes to quickly filling out forms and are seen in countless places and therefore they will be seen and actually experienced by a lot of potential people. With a custom design and branding people will pay more attention to them and your brand consolidating your brand recall.
Brand value. Counter top pens can sometimes be viewed negatively because of their boring design and lack of ink. However, if you design them well and make sure the actual pens work, customers will have a more positive experience and will be happier, thus viewing your brand as better.
Free advertisement. Usually placed right in front of your eye, they are also hard to miss, meaning people will always unintentionally notice your brand leading to free advertisement.

GWP Ideas

Functional Gift Merchandise: Premium Leather Wallets

Why don’t you boost your brand image by offering these customisable leather wallets? For your company staff as a Christmas gift or for your clients/supplier, this promotional item is perfect to please your target and accompany them everyday.

Even if it’s not very expensive, this kind of gifts are usually very well perceived by the client for many reasons.

How could leather wallets please your clients?

First of all, leather goods (coats, bags, etc.) are usually very expansive, so the material itself has a good reputation. Leather products are usually perceived as a high end product.

It’s useful so your client will not throw it away like he could have done with a paper fan or a Christmas card. If the client doesn’t use it for himself, he will probably offer it to a staff or to someone he knows. He will keep your brand in mind and creating free marketing for your brand.

But you have to be careful. We suggest you to be discrete when deciding to brand the product with your logo. Indeed, if you want the leather wallet to be used every day by your target, he has to be fashionable. The client will only use it if he feels that it’s a present and not a premium gift. We think that it’s better to just emboss a small logo on the cover or inside. It’s better to keep it simple if you want to be visible in the long run.

GWP Ideas, Innovative Merchandise

Merchandise for Spring: Premium BBQ Sets

With Spring upon us BBQ season has begun and will play a strong part in our campaigns all through the summer. Make sure you have all the Barbecue Tools in your home in order to be a real pro during the blazzing summer heat – be sure to show off your cooking skills to your friends.

BBQ’s are popular in many countries around the world and a BBQ tool box set is a perfect corporate gift to give out to your employees or valued customers as a spring gift.

It is very easy to print the logo or slogan of a company on the box set as well as on the handle of each tool. These items have a long product life if sourced using realiable  material.

Customers or employees who receive BBQ tools as a gift will be ecstatic. BBQ manufacturer’s could offer a free BBQ tool set as a premium product with the purchase of a brand new BBQ grill. Dont forget to include your company’s logo on the box set and tools, in order to increase your brand visibility.

There are an immense variety of barbecue tools, such as skewers,  tools to handle food on the grill,  or utensils to clean the grill. There are just as many packaging options, from custom plastic cases, to Nylon fold up holders, to simple disposable cardboard packaging.

 

Innovative Merchandise

How to Find the Right Product for your Marketing Campaign

In the alcohol industry, there are times when you have to show how much your consumers mean to you and the best way to do this is to give away a free promotional product. Also coined in the marketing world as a gift with purchase (GWP), these items could be in the form of caps, umbrellas or shot glasses, among others.

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1. Consider Your Consumers

Behind every successful marketing strategy is your efforts to know your customer. You have to be keen about the age range of your target market as well as their gender, interests, income, occupation or business. You will also have to learn about their intent to buy or their ability to decide about buying your product. These are among the influencing factors that should be considered in figuring out which product is perfect for brand.

2. Think of the Venue or Event

Whether you are launching a new variation of your alcohol brand or just simply giving away a gift in time for the holidays, you always have to give the venue where you will be featuring these products tied with GWPs or the event you are promoting some serious thought. Teddy bears could be perfect to give away as a seasonal gift at Duty Free shops, while shakers can be suitable for product launchings.

If your launching event is held at a winery where you will be holding guided tours and some wine tasting, then you might like to offer umbrellas or caps to protect them from the sun or sudden rain. As these items are something they can keep and use for a long time, then you will be presenting your consumers with a constant reminder of your brand or company.

3. Go for What Lasts Long

As mentioned in the previous point, you have to think about how long you want your customers to remember your product. So, go for such products like shot glasses or coasters that they can use every time they have a nightcap or a glass of wine before dinner. Your brand need to be on top of their mind if you wish for them to become repeat customers.

4. Aim for Functionality

Choose a promotional item that no one will want to throw away. If you have to give away a keychain, put in a flash drive for additional purpose. If you wish to offer those umbrellas or caps, make sure they are of high quality, so your customers will be able to keep and make use of them for quite some time.

Do not settle for the mediocre in giving away promotional products. As you are in the alcohol industry selling premium liquor brands, you also have to gift your most valued consumers with high-end items that will represent the quality of your business.

5. Be Conscious of Timelines

This is a point you should never overlook. It is crucial for you to plan and order your promotional items way ahead of your scheduled product launching or promotional event. If you aim for high quality and excellent craftsmanship for your merchandise, then the lead time you should give your marketing partner should be enough for them to deliver these to you.

Because of this, it is also vital for you to find a marketing partner that could assist you not only in choosing the best GWP for your brand. They should also ensure that your timeline is met. Go for a provider of creative merchandise solutions that will help you come up with a promotional product that is in line with all the considerations pointed out above. If you are able to do this, then success for your marketing strategy is within easy reach.

GWP Ideas

Wild Turkey's Mason Jars as Marketing Gifts

Wild Turkey has offered a marketing gift with a purchase of their branded bourbon. If you're currently in the liquor industry looking for marketing gift ideas, then look no further.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

Wild Turkey's mason jar is a superb example of a successful marketing gift idea. The Jar adds another dimension to the bourbon experience that is not only going to increase satisfaction of the buyer but also, with the Jar being branded, is sure to entice other worthy customers to leap forward and seek out the Wild Turkey brand.

Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.