Merchandise for Spring: Premium BBQ Sets

With Spring upon us BBQ season has begun and will play a strong part in our campaigns all through the summer. Make sure you have all the Barbecue Tools in your home in order to be a real pro during the blazzing summer heat – be sure to show off your cooking skills to your friends.

BBQ’s are popular in many countries around the world and a BBQ tool box set is a perfect corporate gift to give out to your employees or valued customers as a spring gift.

It is very easy to print the logo or slogan of a company on the box set as well as on the handle of each tool. These items have a long product life if sourced using realiable  material.

Customers or employees who receive BBQ tools as a gift will be ecstatic. BBQ manufacturer’s could offer a free BBQ tool set as a premium product with the purchase of a brand new BBQ grill. Dont forget to include your company’s logo on the box set and tools, in order to increase your brand visibility.

There are an immense variety of barbecue tools, such as skewers,  tools to handle food on the grill,  or utensils to clean the grill. There are just as many packaging options, from custom plastic cases, to Nylon fold up holders, to simple disposable cardboard packaging.

Premium Merchandising: Custom Shot Glass Tray

One way to boost a liquor company's sales is to offer gifts that not only look great, but also serve a function to the customer's overall brand and product experience. Here are some examples of complimentary items that can be paired with different liquor brands.

Premium Liquor is best served chilled. What makes this gift attractive to consumers is its functional purpose and aesthetic appeal. A shot glass tray not only serves it practical purpose, it also serves as a creative way to establish a brand's identity as there are numerous ways to present their logo and image using merchandise. We can come up with different designs based on the brand's aesthetic, making the brand's product easily distinguishable from other brands' products.

These complimentary items can increase brand awareness and establish a brand's image. Compared to other forms of temporal advertising such as print and strategic ad placements such as billboards, creative merchandise can expose your brand for longer periods of time. High-end gifts that offer style and functionality enhances the customer's brand experience and satisfaction. Making customers feel that they are getting more value out of their money will surely increase their loyalty to the brand and make their experience with the brand worthwhile and memorable.

Effective Marketing: Branded Glass Merchandise

Why do we like this branded beer glass as marketing idea?

Free Gift. Gift with purchase concept was always a good promotional idea for any brand. The point is that customers usually have a huge selection of products they need. There are really few products which are unique and have no any analogs. Therefore when choosing among all brands customers usually pay more attention too quality and price but offering free gift with purchase you will win over any customer!

Practicality. There are a lot of kinds of promo gifts for drinks companies. For example except drink glasses you can offer bottle openers, bottle stoppers, drink coolers and so on. But anyway branded beer glass is the best promo item for beer marketing campaign. This gifts will be used for exact product and at all the time when customers drink their beer.

Brand Exposure. Despite our design’s preference’s we never throw items like this away. This branded beer glass can be combined with other your glasses really bad, but anyway you will use it. Understanding this typical behavior of your potential customer you will find out what a big brand awareness you can achieve. Just imagine that every time customers will open the shelf with glasses they will see your branded beer glass. And every time they will use it, they will think about your brand. This can lead to a bunch of repeated purchases.

Premium Merchandising: Bottle Sleeves for Premium Liquor Brands

One of the most common ways of selling wines is just placing them on stands where clients can see the variety of wines offered. This is always a great idea as customers can visualise the whole bank of wines we are selling. However, if we are selling wines of different quality and values, we sometimes need to think about how to present them to our customers in order to send out the message that the wine is of high quality. We could do this by using high-end packaging in order to give our clients the visualization and image the wine deserves.

How does packaging help clients visualise the quality of wine?

Nowadays, in marketing campaigns, we always need to find a way that customers will really go: “Wow! What an amazing packaging, I wonder what the product is inside?”. Many product providers may think that the product and its performance is more important than what the packaging looks like. This is not entirely true as the packaging can play a role in the success or failure of the sales of the product.

Thus, how a product is packaged may be what attracts the consumer to take a look on the product as it sits on store shelves. Therefore, it is fundamental to conduct extensive research on special designs and coloring of the types of product packaging that is the most appealing to attract our consumers.

At the same time, while offering this kind of packaging, we can also include some other promotional products like bottle openers to increase the value of our brand and the wine we want to sell.

Functional Merchandise: Branded Chopping Boards

Why use the Cheeseboard or Chopping board as  merchandise products?

Oatcakes, Chutneys and Cheese go well with Wine! What a smart way to enhance customer’s experiences when they enjoy the brand’s product. Simply pack the other matching or related items into the promo pack capture attention in the stores.

 Attractive Packaging

We like how the brand displays its contents in the pack, such arrangement provides clear visibility. Excellent choice of color adds value to the promo pack, drawing more customers, increasing sales for the company.

Branding

The cheeseboard with its brand logo will serve as a brand reminder for customers whenever they use it. Brilliant marketing move by the company. However, we feel that the perceived value of this promo can be further increased if brand logo is engraved on wooden handle of the cheese knives.

Merchandise Ideas: Unique and Iconic Headphones

Excellent idea for your brand placement: High-end Headphones. Do you see how featureless print “wireless headphones” can be perfectly replaced by your corporate logo? We definitely do. That is why we advice you to choose this very product for your marketing campaign.

High-end headphones like the ones in this blog boast extraordinary sound, build quality, and comfort for music lovers. With impressively clear accuracy, their sound profile tones are hard to resist.

A great variety of business should consider the implementation of this  promotional idea: a recording studio, music store, electronic music production and DJ school, any store selling techniques. They can be used as present, given with purchase over a certain amount of money, or as a giveaway in the honor of your company’s anniversary, or for internal marketing, as a holiday gift to your best employees.

Premium Merchandise: Smooth Wine Glasses

The beverage industry is highly competitive so marketing gifts are highly important way of withstanding market strength. Simple and effective marketing gifts may include a beverage glass, whether you enjoy champagne, fruit juice or a glass of water you will always be in need of a proper glass. Why not use a creative marketing tool to do this?

This is a great marketing gifts ideas for your brand. The beverage industry has become highly competitive so promotional products and marketing gifts are a great way to capture the interest of your consumers within a reasonable budget.

This will attract new customers to purchase items from Elit. It will also boost brand recall for existing customers. This will create free advertising and encourage them to make repeat purchases. Customers will also be enticed to spend at least $30 or so in order to redeem the promo gift. This will spur customers to make impulse purchases and spend more than what they usually would spend.

Premium Merchandising: The Importance of Packaging

Packaging plays a very important role in increasing the perceived value of the gift you are offering. Promo gifts offered as an on-pack gift is often low end products. Customers may be able to tell and the product will lose its appeal. 

Why should you pay attention to custom packaging?

Makes Brand More Important. First of all custom packaging is essential tool in order to increase brand awareness. It is important to present the product to your target audience in the right light. There is a direct relationship between the type of packaging and product’s price. And we can see this fact on the example of these expensive drinks and their high-end packaging.

Product Protection. Custom packaging has a lot of functions but the main is protection. Drinks bottles are all made from glass – quite fragile material. But with this custom packaging you can keep calm about product safety. Firstly bottles are fixed inside the packaging box, so they will not hover during the carriage. Secondly these promotional gift boxes tightly close due to special mechanism.

Design Appeal. The second packaging function is advertising. Packaging is often called as “silent seller”. Usually it highlights a certain product among others and motivates customer to make a purchase. That’s why it is really important to make custom packaging.

Premium Merchandise: Wolf Blass' LIMITED EDITION Gift Packs

Based on an article by Loetrit Chantharima of LUXURY SOCIETY ASIA: 

Recently, as the official wine partner of Manchester City Football Club (Man City FC) in SEA, Middle East, Africa and Mexico, Wolf Blass is pleased to present the limited edition game pack containing two bottles of Wolf Blass Yellow Label wines together with a pair of the Wolf Blass Man City branded stemless wine glasses.

This collectors’ edition gift set is available in two variants, the Wolf Blass Yellow Label Shiraz and Cabernet Sauvignon, and the Wolf Blass Yellow Label Shiraz and Chardonnay. Both sets are offered at a special price of 1,499 Baht per pack, exclusively at http://www.wine-now.com

These game packs make excellent New Year gifts for Manchester City Football fans to enjoy the rest of the Premier League season, as well as for new and existing fans to discover Wolf Blass wines and share in the spirit of the chase for success under a global brand campaign ‘Here’s To The Chase’ – a celebration of the bold pursuit of triumph.

In Thailand, Wolf Blass wines are distributed by Bangkok Beer & Beverages Co. Ltd. (BB&B). 

Great Liquor Promotions – Free Sunglasses with Every Purchase

Get a pair of sunglasses as a bonus gift with every purchase of Wild Turkey’s premier bourbon. This is one of the most popular promotions of Wild Turkey. Sunglasses are a wonderful choice for promo gifts as summer is a constant season where everybody gives importance to how they look under the sun.

Wild Turkey’s emphasis on the limited amount of sunglasses and short promo period encourages purchase. This urgency created deliberately to help increase sales for the company.

Why do promotional giveaways succeed?

Wild Turkey, in their choice of promotional giveaway, has clearly targeted a younger demographic. This type of targeted marketing is much cheaper and more direct, you can save costs by focusing your products on the audience you expect to be customers. For example, you would not find tobacco promotions at the Olympics, but as it is a sports event, you do find advertisements for Nike.

How can free promotional giveaways work for you?

Firstly, who is your audience? If you are targeting a younger demographic then clearly ‘free pens’ is not going to have a good result. However an effective choice in product could be T-shirts/Tote bags/Sunglasses, these are extremely popular and easy to produce cheaply.

Secondly, when branding your products, what is better subtle or overwhelming? In the case of Wild Turkey’s  sunglasses, the branding can be found on the side of the frames. The Wild Turkey brand can be clearly seen yet does not ruin the design of the sunglasses entirely. 

Lastly, and most important, know who your audience is and target them. If you have a specific audience, make sure to pay attention to them, gaining new customers is important but forgetting your key demographic will fail your advertising campaign. Alcohol companies do not be advertise in schools, apart from the illegality, because they have no demographic for their products.