MERCH & EFFECT

GWP Ideas, Innovative Merchandise

Classy Merchandise: Wine Stoppers as Premium Collectibles

A bottle stopper is a nice product to use as GWP. Because of the size and weight of the product, it is compact and suitable for many types of industries. If you are dealing in food and beverage industry, perhaps as a winemaker or a restaurant, this product would be a really cool premium product. Bottle stoppers are very simple and convenient accessories for wine lovers, bartenders and wine collectors alike to saver the aromas of wine, and keep its taste ripe.

This is why we suggest this vacuum seal bottle stopper to add a twist and cheer to your collection of wine accessories.

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Why is this wine stopper a great merchandise idea?


Practical. This wine stopped can be use multiple ways making it a very convenient item to have. People love receiving items that they can use.
Brand awareness. This item can be used and placed on any item and any place leaving plenty of chance to expose and interest other people.

Flashdrive Key Rings for GWP Merchandise

When we think of creative and luxurious merchandise, we tend to think of something big and flashy. Sometimes, the greatest brand merchandise can come in something that can fit inside your pocket. In this digital age, most of our documents and files come in soft copies. Because of that, flash drives became quintessential tools. From sharing important soft copies of documents to sharing movies and music with friends, flash drives are convenient to have around.

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Flash drives make great brand merchandise as people use them al the time. That means more exposure to your brand and an extended brand reach for a long time as long as the flash drive is used. They're one of the gifts that will never, ever  be considered cheap because of their function plus the fact that regular flash drives can cost a lot. It's one of those small things that leave a big impact, and a great tool to cement your brand's footing in its respective industry.

GWP Ideas

Effective Merchandise: Communicating with your Merchandise

Branded Tote Bags is yet another remarkable example of a great advertising product. It can be of vast variety and different materials to suit the needs of the customers. These bags offer a sufficient advertising space to print a logo on and might serve as a perfect summer or fall season gift with the purchase.

When summer is almost over and summer sales reached its peak, what can be better to stimulate people to shop than a free giveaway?

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Why are Tote Bags a Great Advertising Product?
Branded Tote Bags are beneficial for both customers as they are able to use them daily and for brands. As they can promote their new products or build brand awareness.

Depending on the material branded tote bags are made of, it might carry different advertising message. For instance, Woven Tote Bags can help to promote the brand as an eco-friendly and create positive attitude toward the brand. It is especially important now, when being ‘green’ is trendy and is highly praised by society. Plastic Tote Bags can be promoted as practical and long-lasting items and it would be especially beneficial, if it goes hand-in-hand with the image of the company. Thus following the consistency of the message.

Appealing design, bright color or a ‘catchy’ message on the Branded Tote Bags are also of high importance as they can influence the perception of the customers and the way they evaluate the product.

To sum up, Branded Tote Bags are great as an advertising product as they can be used effectively for promotion purposes, rise brand awareness and positive brand attitude, All this benefits at the fraction of the cost.

Innovative Merchandise, GWP Ideas

Creative Merchandise: Wine Glass GWP by Aperol Spritz

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

 

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3 Perks of this Item at a Duty Free Store

Elegant-looking. The shot glass is premium yet simple and has the Aperol Spritz identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Innovative Merchandise, GWP Ideas

Essential Tips in Merchandising: How to Save on Freight Cost

One of the most essential needs in international sourcing is knowing how to reduce costs, specifically in shipping costs.

No matter how big or small of a player you are in the sourcing and merchandising industry, managing shipping and saving freight cost directly affects your business’ bottom line and overall success.

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SAVE FREIGHT COST

Every dollar saved in shipping directly reflects better financial performance. Overpaying in logistics means you can’t provide consistent and cost-effective delivery to your customers and seemingly have no control on your company’s desired specialization.

In the merchandising industry, it is a well know fact that China will be one of your major partners in your deals. If you have little to less knowledge on shipping logistics to and from China, you better read up for the betterment of your business.

Innovative Merchandise

Creating Multipurpose Merchandise: GWP Ideas for Premium Campaigns

Whether you’re off to a picnic, BBQ, party or going camping this summer, customisable bottle openers are an essential item to take. The following unique range of bottle openers have been customised for leading beer giants, Corona, Heineken, Stella Artois and Budweiser. These excellent branded gifts would be ideal to give to customers for a summer drinks promotion.

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Why are customisable bottle openers beneficial for a drink merchandise?

Eye-Catching Design: With the drinks market being a highly competitive one, it is important to make sure your brand stands out. These eye-catching designs will attract customers old and new, consequently stimulating sales. They also make a great collectible for beer lovers.

Practical: Other than their appealing designs, these simple yet practical products can be easily carried around and used at your own convenience.


Brand exposure: Showing your logo on a product leads to an increase of brand awareness. Thus, it can be viewed by anyone once exposed, making them curious about what other products are on offer.

Innovative Merchandise, GWP Ideas

Liquor Merchandise Ideas: Premium Products for you Brand

Seeking effective promotional ideas for your corporate gifts. Wine related gifts can truly set your firm apart from competition by offering classy yet inexpensive items of high perceived-value.

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Wine Decanter

Decanters are key items for wine lovers. For old wines which contain sediments (due to the aging process), properly decanting will insure that these have a chance to settle at the bottom of bottle or decanter. Younger wine will benefit from decanting by increasing its contact with oxygen, thus releasing aromas.

Lastly, presentation of wine in a beautiful crystal decanter adds to the ambiance of a beautifully dressed table.

Wine Aerator

Similar to the decanter, wine aerators enhance the taste of the wines you drink by exposing them to air. However, aerators do this task better and faster than decanters.

No need to remember to open the bottle long before dinner in order to enjoy its full aroma, aerators deliver oxygen to the wine rapidly and efficiently. A great item for all impatient wine connoisseurs out there.

Wine Vacuum Pump

On the opposite side, if you would like to keep your wine for later (if you do not wish to finish a full bottle in 1 sitting) oxygen should be kept out of your bottle in order to prevent the aromas from escaping. The use of a vacuum pump becomes mandatory. By inserting a rubber bung into the neck of the bottle and extracting the air, you insure your wine will lose nothing of its bouquet and is ready to be served again days later.

Bottle Stands

Meant to showcase your best wine while on the table or bar.  this can just be for decoration purposes or have pouring function.  Bottle stands are the perfect tools to fit for displaying your unopened wine.

Choose from wood, metal, glass and a host of other materials and designs.

Wine Stopper

Wine stoppers are devices used to seal a bottle of wine after it has been opened in order to keep the wine from spilling and to prevent oxygen from spoiling the beverage. Traditionally made of cork, wine stoppers evolved and can now take many shapes and forms. Easily personalized, they bring a nice touch to any celebration or events and can represent any theme of your choice.

Wine Case

This item allows you to easily carry around your favourite bottle and can also provide a great gift pack when offering a bottle of wine to somebody as a gift.

Meant to conserve and protect your best bottle while it is carried around, wine cases are great addition to an already classy product. They can come in many shape, colors and material.

Wine Glasses

Wine glasses are also one of the most important element in any wine tasting. Shape is important as it concentrates the flavor and the aroma (bouquet) to emphasize the varietal’s characteristics. For example red wine glasses have shorter stems and wider bowls as compared to white wine glasses.

Wine glasses are also of key importance to decorate dinner table and can easily be customized to your specific need and want.  Give away a specific glass to your customers to tie in with the location of the event or which fits in well with the region the clients come from.

Champagne Glasses

Champagne Flûtes are stem glasses with tall, narrow bowls. The concept is to hold the glass without affecting the temperature of the drink and to retain champagne’s signature carbonation/fizziness. Usually coming in sets of 2, 6 or 12, champagne flutes are the perfect idea for corporate gifts.

They can be easily customized according to your designs.  This gift is synonymous with luxury.

Wine Charms

Wine charms are decorative loops to be wrapped around the stem of a wine glass in order to help you remember whose glass is whose. Useful during parties, marriages or get-togethers, wine charms provide personalized items to all attending guests in order not to mix up glasses. Allow guests to take them away & remember those precious moments.

Wine Album

Marrying modern design and ease of use, allows you to collect your preferred labels in a single and elegant album. No longer you will forget that exceptional bottle that you enjoyed or the special occasion on which you savored that excellent wine.

Wine Coasters

Another handy and fashionable item, wine coasters keep wine drips from reaching tables and counters. At the same time, they can easily be customized in terms of material and appearance. From polished stainless coasters to glass, ceramic,etc. Wine coaster are yet another item used to dress your table for big events.

Innovative Merchandise

Functional Merchandise: Premium Corkscrews

To find a unique way to promote your brand within your wine promotions is not always easy, but this bottle corkscrew can help you to gain more attention to your campaign. To use a promotional product, which can be directly used with your product, can gain you a big increase on your sales and the awareness of your campaign.

This great corkscrew is very useful. You can fold it back up again to have not just a nicer design as any other corkscrew, but it also can stand alone, so you can put it better onto a shelf and do not need to hide this in any draw anymore. Its design of a bottle makes the costumer wants to show it to their visitors, which will be a reason why this will boost your wine promotions and why your costumers and potential costumers will talk about your marketing campaign and your product.

Why should you think about such a product within your Wine Campaigns?

Unique but effective. Its unique shape of  a bottle makes this corkscrew to a attention magnet. Everyone will be looking at it, as you do not expect a corkscrew to be designed like that.

2 Options in 1. It is true, you can not only open wine with this corkscrew, you also can open beer bottles without getting an other tool. Perfect for a sit together with a bunch of people, or for a big dinner.

Makes brand more important. This corkscrew is nothing you want to hide in a draw, which will just be taking out the 2 to 5 times a day, its been used. This corkscrew will be shown to any visitor or to any wine connoisseur your costumers know.

Additional costumers. Costumers, who did not choose your product before, might would choose your product, if they get such a unique corkscrew to it.

GWP Ideas, Innovative Merchandise

Merchandise for Spring: Premium BBQ Sets

With Spring upon us BBQ season has begun and will play a strong part in our campaigns all through the summer. Make sure you have all the Barbecue Tools in your home in order to be a real pro during the blazzing summer heat – be sure to show off your cooking skills to your friends.

BBQ’s are popular in many countries around the world and a BBQ tool box set is a perfect corporate gift to give out to your employees or valued customers as a spring gift.

It is very easy to print the logo or slogan of a company on the box set as well as on the handle of each tool. These items have a long product life if sourced using realiable  material.

Customers or employees who receive BBQ tools as a gift will be ecstatic. BBQ manufacturer’s could offer a free BBQ tool set as a premium product with the purchase of a brand new BBQ grill. Dont forget to include your company’s logo on the box set and tools, in order to increase your brand visibility.

There are an immense variety of barbecue tools, such as skewers,  tools to handle food on the grill,  or utensils to clean the grill. There are just as many packaging options, from custom plastic cases, to Nylon fold up holders, to simple disposable cardboard packaging.

 

Innovative Merchandise

Premium Merchandising: Custom Shot Glass Tray

One way to boost a liquor company's sales is to offer gifts that not only look great, but also serve a function to the customer's overall brand and product experience. Here are some examples of complimentary items that can be paired with different liquor brands.


Premium Liquor is best served chilled. What makes this gift attractive to consumers is its functional purpose and aesthetic appeal. A shot glass tray not only serves it practical purpose, it also serves as a creative way to establish a brand's identity as there are numerous ways to present their logo and image using merchandise. We can come up with different designs based on the brand's aesthetic, making the brand's product easily distinguishable from other brands' products.

These complimentary items can increase brand awareness and establish a brand's image. Compared to other forms of temporal advertising such as print and strategic ad placements such as billboards, creative merchandise can expose your brand for longer periods of time. High-end gifts that offer style and functionality enhances the customer's brand experience and satisfaction. Making customers feel that they are getting more value out of their money will surely increase their loyalty to the brand and make their experience with the brand worthwhile and memorable.