Effective Marketing: Branded Glass Merchandise

Why do we like this branded beer glass as marketing idea?

Free Gift. Gift with purchase concept was always a good promotional idea for any brand. The point is that customers usually have a huge selection of products they need. There are really few products which are unique and have no any analogs. Therefore when choosing among all brands customers usually pay more attention too quality and price but offering free gift with purchase you will win over any customer!

Practicality. There are a lot of kinds of promo gifts for drinks companies. For example except drink glasses you can offer bottle openers, bottle stoppers, drink coolers and so on. But anyway branded beer glass is the best promo item for beer marketing campaign. This gifts will be used for exact product and at all the time when customers drink their beer.

Brand Exposure. Despite our design’s preference’s we never throw items like this away. This branded beer glass can be combined with other your glasses really bad, but anyway you will use it. Understanding this typical behavior of your potential customer you will find out what a big brand awareness you can achieve. Just imagine that every time customers will open the shelf with glasses they will see your branded beer glass. And every time they will use it, they will think about your brand. This can lead to a bunch of repeated purchases.

Marketing Ideas: Premium GWPs for your Campaign

Custom made whiskey glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Merchandising Strategies: Matching your Liquor with Premium Glass

Custom made whiskey glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Premium Merchandise: Stemless Wine Glasses

Custom made wine glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your wine in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your wine brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this wine.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this premium glass will interest customers to buy, because it offers more than other wine brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

New and Innovative Merchandising: Mixed Material Glassware

A simple wine or champagne glass can radiate timeless elegance. A Mixed Material Glasses are part glass, part silver/gold/copper look. They are perfect to create a classic yet modern atmosphere in a restaurant or bar. Any drink served in these Custom Glasses will get a very luxurious look.

Next to the various different metal colours such as gold and copper look, there are also several options for the glass itself. This makes this premium Glass even more unique. Glasses like these would look very good at weddings or conferences, as it adds a luxurious touch.

Why do we like these Creative Designs for GWP Glassware?

Design Appeal: These glasses all have a very unique and stylish look. Whether they are offered as Gifts with Purchase, or used as a premium Item, they will definitely help boost your brand name!

Increased Brand Value: These unique Glasses look luxurious and trendy. With the addition of your brand name and logo, customers will have a good image of your brand.

Better Brand Remembrance: Offering such unique designs for your premium Giveaway or Bar GWP will make you stand out from other brands who have normal glasses. Customers will definitely remember such a colorful, trendy glass, which may lead to word-of-mouth advertisement.

Premium Margarita Glasses for your Next Campaign

This product is both stylish and pinpoints the essence of what a margarita stands as a type of liquor. Since the margarita glass can be used for many occasions, it makes this gift very practical for using at home, at events or for a sneaky tipple somewhere.  Because of its stylish design, customers will want to buy this product as it makes a great incentive to buy because the gift is more valuable.

Furthermore this branded glass and on-pack packaging can be personalised. The brand or logo can be engraved, laser embossed or printed on such glasses. This can help to provide high visibility for brand.

Having glasses as GWP advertisements is a very popular marketing strategy in the alcoholic beverage industry. Shot glasses are most commonly given away during gift promotions. And do are other glassware varieties including champagne glasses, stein glasses, martini glasses, pint glasses, etc.