Practical Merchandising: Vibrant Umbrellas

A common marketing gift is the umbrella. Beside the standard umbrella which we all know, there are nowadays also some new variations on the market, which might be interesting for you. Read more below about the latest trends in marketing umbrellas.

LED umbrella

A new feature in umbrellas is adding an LED light. This can be done in various ways, as shown in the picture above. These items are ideal as a marketing umbrella since they have space for logo’s or slogans. But due to the new features it will certainly attract more attention.

Changing print on an umbrella

Another new feature we found for marketing umbrellas is the changing print. This function can be applied in various shapes and colours. For example, small bottles around the outside of the umbrella which will change colour when the rain falls on it.

Customisable handles of marketing umbrellas

The latest trend in marketing umbrellas is a customised handle. A handle can be easily customised to different shapes, beside a sword handle it is also possible to change it in the mascot of your company or club.

Merchandising Tips: Premium Cardboard Packaging

Packaging plays a very important role in increasing the perceived value of the promo gift you are offering. Premium gifts offered as an on-pack promotion are often low end products. Customers may be able to tell and the product will lose its appeal. Here are some ideas that you can use to make your campaign successful.

Why is this custom packaging really effective for your promotion？

Customers attraction. When companies change the style of promo packaging they are more likely to attract new customers.This is because usually people pay attention to new things.

Full Custom. Designing the package, companies can make use of certain colors, patterns and shapes to entice the target audience. Packaging boxes can also make your brand more valuable and more expensive. Custom packaging also offers a big branding area , so it is the best way to communicate with customers. It is also quite discreet which may make customers choose to buy over other leading brands in that same industry.

Product protection. This custom packaging is actually essential item for condom production. These branded pouches are made of good quality denim, this material is more durable than cardboard. These denim pouches are able to protect against damage, in this case you must be sure in safety of initial product.

Boost your sales. Because your product will become more unique and more appealing to the customers, it will result in an increase of sales. This gives added incentive for others to buy it due to the idea that people will receive more for their money.

Merchandise Ideas: Gifts for Fashion

What kind of companies should offer this premium gift? 

This is a gift that is suitable for companies who are more towards lifestyle. It is one promo gift that companies can offer not only in summer for the beaches, but also for nightclubs and bars; perfect for any beach wear or alcohol companies.

These fedora hats can really help your company stand out because:

• They look stylish, so your audiences will actually be willing to wear them out

• You can customize the color or the band logo to suit a particular theme of your company

• It is relatively low cost and branding is not overly extensive

• Even though it can be a staple product, people still love it. So you get the best of both worlds by having a promo gift that not only has great economical value for your company and also works brilliantly to get your brand name across.

Brand Visibility: Premium Corporate Gift Ideas

Looking for the perfect gentleman’s fashion accessory? Cuff links could be the ideal product for you.  Cuff links symbolise professionalism in white collar business.  For service industry professionals, complete your staff uniforms just as you would with lapel pins to take presentation up a notch.

Perfect for premium incentive or targeted promotions, cuff links allow you to showcase your corporate logo with style.  Cuff links offer a large variety of choice in term of materials include:

• Glass

• Crystal

• Enamel

• Onyx

• Textiles

• Stainless

• Precious Metal

• Leather

Being highly customisable in terms of aesthetics, material or shape,  it is a very good product to be given in either corporate or marketing purposes.  If the gift is not directed toward customers, cuff links can be a great way for new employees to feel part of the company. Why not include then in welcome packs for employees or supporters for sports teams?

Innovative Ideas: Umbrella Trends for your Liquor Brand

A common marketing gift is the umbrella. Beside the standard umbrella which we all know, there are nowadays also some new variations on the market, which might be interesting for you. Read more below about the latest trends in marketing umbrellas.

LED umbrella

A new feature in umbrellas is adding an LED light. This can be done in various ways, as shown in the picture above. These items are ideal as a marketing umbrella since they have space for logo’s or slogans. But due to the new features it will certainly attract more attention.

Changing print on an umbrella

Another new feature we found for marketing umbrellas is the changing print. This function can be applied in various shapes and colours. For example, small bottles around the outside of the umbrella which will change colour when the rain falls on it.

Customisable handles of marketing umbrellas

The latest trend in marketing umbrellas is a customised handle. A handle can be easily customised to different shapes, beside a sword handle it is also possible to change it in the mascot of your company or club.

LIMITED EDITION: Wild Turkey's Premium GWP Campaign

Campari’s Wild Turkey is offering this limited edition whisky gift set, which includes a bottle of whisky along with some premium glasses. You will never miss this eye catching box with such an attractive POS display. 

Gift sets would naturally have a much higher perceived value than a single GWP  item. Wild Turkey has taken this marketing strategy into mind and offered a limited edition gift set. With such a unique yet meaningful gift set offered, people would be enticed to purchase them.. This would definitely be able to help boost Wild Turkey’s sales as it would be able to act as an incentive to attract consumers into selecting their whisky over the others. 

This Limited edition Wild Turkey American Honey 700mL Glasses Gift Pack features a 700mL bottle of the exceptionally smooth Wild Turkey American Honey Liqueur with 2 limited edition Wild Turkey Glasses. The glasses hold 440mL and are a unique 6 sided design.  One side of the glass features the wild turkey whereas the other side is branded with the words "Wild Turkey American Honey". This is a limited edition gift set, so hurry. Wild Turkey Honey is the original honey bourbon liqueur created in the mid-seventies and now called American Honey.

To effectively achieve your marketing aim of boosting sales, be sure that you offer gift items that are related to the products you are selling. This way, people would be more interested in purchasing your products if the gift items are attractive and useful.

Branding your company logo on the promotional gifts you are offering to your consumers would potentially increase brand awareness greatly. When consumers carry this gift set boxes out or using them at home, other people would be able to notice Wild Turkey or American Honey’s brand name. These branded items could act as a free walking advertisement for your company and ultimately increase sales in the long run. Hurry and get your very own branded premium gift items to offer your consumers

Great Liquor Promotions – Free Sunglasses with Every Purchase

Get a pair of sunglasses as a bonus gift with every purchase of Wild Turkey’s premier bourbon. This is one of the most popular promotions of Wild Turkey. Sunglasses are a wonderful choice for promo gifts as summer is a constant season where everybody gives importance to how they look under the sun.

Wild Turkey’s emphasis on the limited amount of sunglasses and short promo period encourages purchase. This urgency created deliberately to help increase sales for the company.

Why do promotional giveaways succeed?

Wild Turkey, in their choice of promotional giveaway, has clearly targeted a younger demographic. This type of targeted marketing is much cheaper and more direct, you can save costs by focusing your products on the audience you expect to be customers. For example, you would not find tobacco promotions at the Olympics, but as it is a sports event, you do find advertisements for Nike.

How can free promotional giveaways work for you?

Firstly, who is your audience? If you are targeting a younger demographic then clearly ‘free pens’ is not going to have a good result. However an effective choice in product could be T-shirts/Tote bags/Sunglasses, these are extremely popular and easy to produce cheaply.

Secondly, when branding your products, what is better subtle or overwhelming? In the case of Wild Turkey’s  sunglasses, the branding can be found on the side of the frames. The Wild Turkey brand can be clearly seen yet does not ruin the design of the sunglasses entirely. 

Lastly, and most important, know who your audience is and target them. If you have a specific audience, make sure to pay attention to them, gaining new customers is important but forgetting your key demographic will fail your advertising campaign. Alcohol companies do not be advertise in schools, apart from the illegality, because they have no demographic for their products.

Wild Turkey's Mason Jars as Marketing Gifts

Wild Turkey has offered a marketing gift with a purchase of their branded bourbon. If you're currently in the liquor industry looking for marketing gift ideas, then look no further.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

Wild Turkey's mason jar is a superb example of a successful marketing gift idea. The Jar adds another dimension to the bourbon experience that is not only going to increase satisfaction of the buyer but also, with the Jar being branded, is sure to entice other worthy customers to leap forward and seek out the Wild Turkey brand.

Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.