Marketing Strategies: Planning your Merchandise Distribution

Before doing anything else choose the right Promotional Product Options.  With so many delivery mechanics to improve your marketing Campaigns, it can be tough to decide. First off, think about who, what and where your target audience will be and the type of gifts they want from a company. Secondly, how to get the message across about your company such as, the reasoning and theme behind your campaign. Different delivery mechanisms can help to increase a company’s promotional products.

What is a Delivery mechanism? – key deciding factor on what products to give away as promotional gifts to clients. The product, budget and delivery mechanism all need to be in sync with each other to have a successful promotional campaign.

Events Giveaways –Free promotional products from sport events, concerts, fairs, etc.- a way to maintain customer loyalty. Celebrities augments a brand by autographing the giveaway. Furthermore, toss promotional giveaways can be given out by a catapult or someone throws these items into the crowd. Mostly seen at sport events and concerts.

Function and Style: Merchandise for the Active Women Today

A handbag hook is a perfect companion for any girl to keep their handbags off the ground.  This helps keep your handbag clean and prolong its usability. Besides, this handbag hook also shouts out as a fashion statement. The simple yet posh design stands out from other conventional handbag hooks that may come across as too loud or cheap looking.

How can offering a handbag hook be helpful?

On a marketing level, offering a promotional gift reflects well on the company. It shows that the company is customer orientated and they is also a gesture of generosity to them. Customers that receives gift will usually be more loyal or receptive to future products or promotions from that same company.

Furthermore, by offering such promotional gifts it will also promote the products of the company. It helps create brand recall in the minds of customers. They would then have the perception that your company is reliable because your gift could be something they see every day.

You may think that promotional gifts are seen everywhere but they are actually one of the most preferred ways of marketing. No one will say no to a free gift, especially if it is something that is useful and practical. If your company has not been using promotional gifts as a marketing tool, we strongly encourage that you consider this approach! 

Functional Merchandise: Insulated Bottles

According some surveys, a stainless steel became the most convenient and useful material for bottles. Your company will be one step ahead with these insulated bottles

It is not surprising that these bottles are used not only by travellers but also by ordinary people. Consists inside and outside of high-grade stainless steel without any glass. These branded bottles are the best practical choice for long-life drink ware because stainless steel is strong and impact resistant material.

Stainless steel is non-reactive with acidic beverages. This item provides a clean, neutral taste and won’t affect flavor or smell like other materials.

Why is it good idea to use this insulated bottle for your campaign?

Brand value. We would like to notice that stainless steel is safest material for food and drinks. These double wall branded stainless steel flasks are non-toxic and completely BPA free and do not contain any dangerous components. Take care of your customers and they will gratefully repay. By using these products for your campaign you can increase brand value.

Green marketing idea. Need to emphasise that these stainless steel items are 100% recyclable compare with glass, conventional plastics or compostable PLA plastic material used to make most other bottles. With this idea you can emphasise the environmentally-friendly policy of your company.

Enhances Brand Visibility.  Double wall branded stainless steel with vacuum insulated, keeps hot and cold all kinds of drinks for longer time. That’s why your customers will bring it to the job or use for walking in the park, or take to the gym, where everyone will see your brand logo printed on this gift.

Functional Leather Merchandise: GWP Ideas For Travel Campaigns

This custom cable organizer is just what you need to maximize your promotional campaign. Small, yet very useful and customizable, we believe that it will be ideal for any project!  Functionality is so important when gifting.  We love the addition of magnets to these designs.

This unique promotional product will make a great gift with purchase for cellphone products and gadgets. Companies can also use branded cable organizers as corporate giveaways. Therefore, it’s flexible and can be used for various campaigns.

Designing your own custom cable organizer is fairly easy. With the right design and materials on hand, you’ll surely achieve great results.

Tips for Designing Your Own Custom Cable Organizer
Consider Functionality: It should be easy to use as people like products that would make their life more convenient. It’s perfect for home and office use. As such, more people will be able to see your brand.

Choosing a Design: Find a design that suit your campaign. You can use TV or movie characters for movie marketing, sports-related designs for sports promotions, or simply use your brand logo to enhance brand visibility. Notice that our example has simple design. It has ample space for printing brand visuals.

Preparing for The Campaign: Optimize your promotions by arranging a tech gift set. Pair up your custom cable organizer with a flash drive or power bank. With creative packaging you will have a wonderful gift set for your loyal customers! This will help boost brand recognition and strengthen customer loyalty.

POS Marketing: Branded Umbrellas for Campaigns

The takeaway point from this promotion is that a concept will work anywhere if you set the mood first. Whether you place these items in an expo or a supermarket, the customers will perceive them similarly. 

What’s great about the branded garden umbrella?

Design: Indeed, they make the drinks promo look very vibrant, which ties in well with their summer theme and adapts to A'tivo's aim to be the life of every party. Moreover, with clear branding on the customized deck chairs and umbrella, this will make your brand more memorable and raise brand awareness.

Practical: These products are functional items that people can sit on and use. Although POS displays are popular marketing tools these day, A'tivo's strategy gives consumers a nice experience.

High quality: The wooden and metal frames used to build the promo items seem very sturdy and long lasting. Also, the logos and images have gone through full-color printing, based on how sharp they look. Particularly when you are offering a high-end product, you want to make sure that this also reflects in your promotional items.

On-Pack Merchandise: Gifts for your Loyal Consumers

Reasons to Recreate On-Pack Glasses:

Purity. The products seem fantastic and newsworthy even without loud colors painted on them. The only noticeable pigment is the white writing on the tulip glasses.

Clarity. The Campari logo clearly shows on the drinking vessels. It basically blends in the material, yet nobody can doubt its roots after seeing it up-close.

Symmetry. Any of these glasses can match the grace that the brand exudes. You need this balance to become visible, especially if you wish to advertise to a high-end target market.

The glass containers are very suitable to companies whose desired consumers belong to the wealthier spectrum. A sense of class flows out of them and attracts various individuals to make a purchase. Most of the time, you won’t have to spend on other marketing schemes to promote these vessels.

GWP Ideas: Football Uniforms by Wolf Blass

MCFC Football Uniform

This uniform is a good marketing item because of the association between football and premium liquor. Fans will be influenced by the branded jersey., therefore it is a nice incentive product as well. By attaching a corporate sponsor to jerseys like this can rapidly increase your brand recognition and gives customers a rewarding Gift with Purchase!

In-Store Merchandise: Sunglasses by Jim Beam

In store marketing gifts are great to raise the sales of your products in a short time and without big and expensive marketing campaigns. 

How can custom sunglasses help in raising your sales?

Custom sunglasses are fantastic promotional products. When you use them as an on pack gift like this, you will influence the consumer in his buying behavior directly in the store. This way you can raise your sales and increase your product recognition.

If you want to use custom sunglasses to reach as many potential customers as possible and therefore increase your brand’s awareness, it’s best to give branded sunglasses away as free giveaway.

Another amazing way to use custom sunglasses is to offer them with your logo printed on the cover as branded merchandise in your shops or in your online store.

In general, custom sunglasses are fantastic promotional items. They offer a great branding area on the cover to print whatever you want on them. It’s easy to print your logo, your artwork or your products on it. Besides, they are also available in many different materials and colors.

Marketing Ideas: Premium GWPs for your Campaign

Custom made whiskey glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Merchandise Ideas: Cotton Aprons for Functional Use

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom cotton aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools. As it is made from high quality cotton, it has a comfortable fit for anyone looking to work in the kitchen or bistro.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these bistro aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.