australia wine

GWP Ideas

Practical Merchandising: Vibrant Umbrellas

A common marketing gift is the umbrella. Beside the standard umbrella which we all know, there are nowadays also some new variations on the market, which might be interesting for you. Read more below about the latest trends in marketing umbrellas.

LED umbrella

A new feature in umbrellas is adding an LED light. This can be done in various ways, as shown in the picture above. These items are ideal as a marketing umbrella since they have space for logo’s or slogans. But due to the new features it will certainly attract more attention.

Changing print on an umbrella

Another new feature we found for marketing umbrellas is the changing print. This function can be applied in various shapes and colours. For example, small bottles around the outside of the umbrella which will change colour when the rain falls on it.

Customisable handles of marketing umbrellas

The latest trend in marketing umbrellas is a customised handle. A handle can be easily customised to different shapes, beside a sword handle it is also possible to change it in the mascot of your company or club.

GWP Ideas

Merchandising Ideas: Rustic Chopping Boards

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Merchandise Idea.

 Why do we like this Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using premium items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.
Design Appeal: The use of two different materials gives this cutting board an absolute “edge”.  There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.
Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part. Either option will make your brand be noticed!

GWP Ideas

Premium Merchandise: Smooth Wine Glasses

The beverage industry is highly competitive so marketing gifts are highly important way of withstanding market strength. Simple and effective marketing gifts may include a beverage glass, whether you enjoy champagne, fruit juice or a glass of water you will always be in need of a proper glass. Why not use a creative marketing tool to do this?

This is a great marketing gifts ideas for your brand. The beverage industry has become highly competitive so promotional products and marketing gifts are a great way to capture the interest of your consumers within a reasonable budget.

This will attract new customers to purchase items from Elit. It will also boost brand recall for existing customers. This will create free advertising and encourage them to make repeat purchases. Customers will also be enticed to spend at least $30 or so in order to redeem the promo gift. This will spur customers to make impulse purchases and spend more than what they usually would spend.

GWP Ideas

Premium Merchandising: Premium Shot Glasses

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

3 Perks of this Item at a Duty Free Store

Elegant-looking. The shot glass is premium yet simple and has the Skyy Vodka identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

GWP Ideas

Merchandising Ideas: Using PVC Packaging

Why would these PVC boxes be effective packaging options?

Higher perceived value: The clean and well-finished design and the materials used for the boxes and the cubes makes the gift seem not cheap at all. The customer will feel like receiving an important gift and consequently adopt a different approach towards your brand.


Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the promo whiskey stones as well. Your name will be visible in every glass and single stone cube.


Custom: The design can be changed and made custom, it is possible to use other materials, apply different closing methods, compose personalised sets and so on. The possibilities for customisation are infinite. Are you looking for an high-end or basic promo Whiskey stones set? It is a great idea that suit PWP and gift with purchase campaigns or even as exclusive giveaways.

Innovative Merchandise

Premium Merchandising: The Importance of Packaging

Packaging plays a very important role in increasing the perceived value of the gift you are offering. Promo gifts offered as an on-pack gift is often low end products. Customers may be able to tell and the product will lose its appeal. 

Why should you pay attention to custom packaging?

Makes Brand More Important. First of all custom packaging is essential tool in order to increase brand awareness. It is important to present the product to your target audience in the right light. There is a direct relationship between the type of packaging and product’s price. And we can see this fact on the example of these expensive drinks and their high-end packaging.


Product Protection. Custom packaging has a lot of functions but the main is protection. Drinks bottles are all made from glass – quite fragile material. But with this custom packaging you can keep calm about product safety. Firstly bottles are fixed inside the packaging box, so they will not hover during the carriage. Secondly these promotional gift boxes tightly close due to special mechanism.


Design Appeal. The second packaging function is advertising. Packaging is often called as “silent seller”. Usually it highlights a certain product among others and motivates customer to make a purchase. That’s why it is really important to make custom packaging.

GWP Ideas

Functional Merchandise: Premium Bistro Aprons

​There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

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The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

GWP Ideas

Merchandise Ideas: Cotton Aprons for Functional Use

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom cotton aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools. As it is made from high quality cotton, it has a comfortable fit for anyone looking to work in the kitchen or bistro.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these bistro aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

GWP Ideas

Practical Merchandising: Serving Trays for Brand Visibility

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customised by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

  • Bamboo

  • Leather

  • Metal

  • Plastic

  • Wood (with felt)

  • Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great classy product for companies to consider.

Use them in gift with purchases campaigns for consumers or as bar advertising for maximum effect.

Innovative Merchandise

Collaborative Merchandising: MCFC and Wolf Blass Products

With the ongoing buzz about the MCFC's road to a football title, Wolf Blass and Manchester City Football Club are coming together to execute a co-branding line of premium merchandise for their consumers and fans all around the world.

Premium Merchandise - MCFC Football Jersey

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Wolf Blass and MCFC have printed their logos on the clothing which is an ideal way of increasing their brand awareness. With both the traditional football jersey design and fashionable tees available, these premium products are bound to capture the attention of your consumers as well as fans.

There are many ways of printing logos onto shirts:

  • Foil Stamping

  • Silk Screen Printing

  • Embroidery

  • Heat Transfer & Sublimation Printing

  • Colour Changing