Functional Merchandise: Non-Slip Serving Trays for your Brand

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. Trays can come in variety of designs -– can be custom manufactured from simple circular trays to the square rectangular trays with handles. They can also be non slip with usage of materials such as felt, EVA foam base or rubberising surfaces, ensuring that items on the tray would not slip and fall off.

Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customised in terms of features and design makes it a great premium product for companies to consider.

Premium Merchandise: Stemless Wine Glasses

Custom made wine glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your wine in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your wine brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this wine.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this premium glass will interest customers to buy, because it offers more than other wine brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Premium Merchandising: Bottle Glorifiers for your Campaign

Bottle glorifiers are great tools to capture the attention of patrons at clubs, bars and restaurants.  Bottle glorifiers display spirits and beers in the most attractive manner to capture the mood and image of the individual drinks.  The display is a strong on site advertisement and a good display will result in greatly increased sales.

Nowadays, bottle glorifiers are very popular premium items. A glance through the market and we will find  wide variety of bottle glorifiers.

Colour, is one of the most basic branding requirements and we are able to match the pantones of the drink we are promoting. This Skyy Vodka bottle glorifier definitely exemplifies quality and class due to the use of multiple high end materials. Lighting or Sound can also be integrated to improve the overall outlook of the display. To promote a wide range of alcoholic beverages, some bottle glorifiers contain more than one bottle showcasing the depth of the brand. We can also arrange for this kind of POS to be adapted for tastings across the range of tastes or vintages of the product.

Merchandising Ideas: Rustic Mugs for your Brand

Marketing campaigns involving mugs have become too common to find as on-pack gifts. People just expect to see them everywhere and therefore it is not a massive hit anymore. Why not play around a bit with the designs? 

How will these rustic mugs enable your brand to raise its awareness and branding?

• These mugs can be fully customised with your logo branding through heat transfer or decal printing and can be included in a small gift box which is also customisable and will add value to your promotion.

• Brands are always expected to include products that customers will find useful for sure and ensure that they are going to be used on a daily basis.

• This will give the brand exposure and visibility as people might need certain brand products to fulfill their needs. For example, if a beer brand has included these mugs within their promotions, imagine how great it would for a brand to stand out in a daily item they use every day to remember them to purchase their products.

Premium Products: Curved Handle Mugs for your Liquor Brand

This curved handle mug is an incredibly unique take on a regular mug; which makes it a fantastic opportunity for a unique product, be it for a gift with purchase campaign, in an on-pack promotion or even during a giveaway.

What we like about this mug is the unique shape of the curved handle. This makes it more likely that the consumers you give the mug to will remember your brand and relate it to innovative and high quality products, which will produce a positive association between your brand and your customers.

Why use an curved handle mug as a premium gift?

Primarily because it’s an excellent branding opportunity, as you can from the images, any logo or image can be added to the unique mug, which in turn will increase brand awareness and reassures your customers of the quality of your products.

Another aspect to consider when providing consumers with a uniquely shaped mug is that they can be completely customised to match your brand or a specific theme, for example, changes can be made to the logo and images printed on the mug, as well having the option to customise the shape, size and pantone color of the mug. Depending on how it’s customised, the curved handle mug can be made to look like a premium gift, with a much higher perceived value than it actually has.

It’s not only the mug by itself that makes it seem like a high end product, that consumers will feel valued and appreciated to receive, it’s also the packaging. A branded box, to package the mug can really improve its perceived value, making consumers feel appreciated, which leads to a higher likelihood that they’ll make repeat purchases or recommend your brand to others.

Mugs are also often used for very long periods of time, especially if they’re as high quality as these curved handle mugs. Many times they’ll be used in public, such as in the workplace; meaning higher visibility for your brand, which in turn will lead to improved brand awareness.

New and Innovative Merchandising: Mixed Material Glassware

A simple wine or champagne glass can radiate timeless elegance. A Mixed Material Glasses are part glass, part silver/gold/copper look. They are perfect to create a classic yet modern atmosphere in a restaurant or bar. Any drink served in these Custom Glasses will get a very luxurious look.

Next to the various different metal colours such as gold and copper look, there are also several options for the glass itself. This makes this premium Glass even more unique. Glasses like these would look very good at weddings or conferences, as it adds a luxurious touch.

Why do we like these Creative Designs for GWP Glassware?

Design Appeal: These glasses all have a very unique and stylish look. Whether they are offered as Gifts with Purchase, or used as a premium Item, they will definitely help boost your brand name!

Increased Brand Value: These unique Glasses look luxurious and trendy. With the addition of your brand name and logo, customers will have a good image of your brand.

Better Brand Remembrance: Offering such unique designs for your premium Giveaway or Bar GWP will make you stand out from other brands who have normal glasses. Customers will definitely remember such a colorful, trendy glass, which may lead to word-of-mouth advertisement.

Premium Merchandising: Custom POS Displays

An original POS Display is great to gain a lot of attention and big sales through the whole campaign and even after. This design will especially catch the eyes of potential consumers and liquor enthusiasts in the supermarket or the DFS.

A private and dedicated POS permits you to offer the customer a larger range of products. Moreover, you are given enough space and freedom to advertise and highlight the main features of your products.

Why should you think about a Custom POS Display?

Unique but effective. A POS Display is used by many brands, which means that you need to come up with a new and unique design for your custom POS display. This design above is an original design, which you would not see at any brand.

Additional customers. After using such a custom POS display your brand awareness will be gained a lot of attention and this will not only influence the current but also potential customers and will increase your sale on these products.

Innovative Merchandising: Mobile Bars for Brand Mobility

POS Marketing is among the most effective ways available to advertise and support your product directly at the source. Be it to promote an event or attract on-lookers with inflatable arch or simply increase brand fidelity and visibility with badges, magnet or mascots, POS marketing will do the job for you provided you pick the most effective tool for it.

This concept of a mobile bar for Patron Tequila is a practical way of getting your brand mobility and visibility going at the same time. An item like this will have a good niche in private functions and a number of public events and concerts where your products can be sold or sampled directly to your target market.

Reasons to use mobile bars for your campaign:

• Large branding area. A Mobile Bar provides you with opportunity to place your logo, slogan, more information about the product, something interesting about the way of production, terms of promo campaign and of course, your product itself. So this is the best way to communicate with customer.

• Fully custom. Mobile Bars are fully customisable and available in any shape, size and printing. They are great to attract customer’s attention thanks to catching-eyes design and big size of promo stand.

• Brand value. Being a tool for a bright and memorable promotion, Mobile Bars make your brand big and more important in customer eyes.

• Boost your sales. A Mobile Bar is one of the most significant forces of trade . It is always good to install it in store or at the entrance of supermarket or shopping mall. This will motivate customers to impulsive buying.

Merchandising Strategies: On-Pack Gifts for your Campaign

This type of marketing offer is commonly used in the alcohol industry and for a number of reasons. An on-pack glass gift is good for increasing brand awareness and also works well as an incentive purchase.

This on-pack gift is packaged to show the item next to the bottle. This glass has also been engraved to show the brands name on the surface, which makes this type of design a great and easy technique for making your brand name look sophisticated and unique on the glass.

Why is an on-pack glass good as a marketing incentive?

Point of Sale Marketing. This glass could be used in bars or at home on display in your drinks cabinet to advertise your whiskey brand. When buying a glass of this specific brand of whiskey or wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass is, the more likely the customer will buy from this brand.

Increase the Perceived Value of the Product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand Awareness. Because of its novelty factor, this glass will interest customers to buy because it offers more than other liquor brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo onto it.

Premium Products: Functional GWP Items

Umbrellas make a great GWP because it is practical for daily use and almost everyone needs to use it. Be it a rainy day or a sunny day, an umbrella would definitely come in handy. The thing that makes this gift a favorite for marketing managers is the fact that it is easy to customise. The umbrella can be made into many different designs to suit your brand image.

Why use umbrellas as a GWP?

An umbrella is a simple product. So why do marketers use umbrellas as marketing gifts? Although people may find it a chore to bring an umbrella out, it is still an essential item when it comes to unforeseen weather. People have high-perceived value of umbrellas as it looks expensive and sturdy. People feel that companies who give umbrellas are generous with their gifts. Furthermore, umbrellas are handy products that everyone would definitely need to use.

Branding your GWP!

Umbrellas can be customized to suit your branding requirements. The color of the umbrellas can be chosen according to your logo or company color. Slogans or contact information can also be printed on the umbrella itself. These branded umbrellas could then be used as free walking advertisements for your company. Enhance brand awareness when people use these umbrellas in public. Those who come across this GWP would then be able to learn about the company. Brand recollection happens when people continually use the umbrella as they need it.

Branded umbrellas are an inexpensive way of gaining more attention for your business. Out of curiosity to what information is printed on the umbrella, people may go closer for a better look. This way, they would be able to understand more about the company. Using items in such a way can help boost sales greatly for the company. Since umbrellas can be carried around anywhere, they may even be used overseas. Brand name of your company would then be even spread beyond your country’s border to other countries.