Easy and Practical Marketing Strategies: Complimentary Items

​One way to boost a liquor company's sales is to offer gifts that not only look great, but also serve a function to the customer's overall brand and product experience. Here are some examples of complimentary items that can be paired with different liquor brands.

Premium Liquor is best served chilled. What makes this gift attractive to consumers is its functional purpose and aesthetic appeal. A shot glass tray not only serves it practical purpose, it also serves as a creative way to establish a brand's identity as there are numerous ways to present their logo and image using merchandise. We can come up with different designs based on the brand's aesthetic, making the brand's product easily distinguishable from other brands' products.

These complimentary items can increase brand awareness and establish a brand's image. Compared to other forms of temporal advertising such as print and strategic ad placements such as billboards, creative merchandise can expose your brand for longer periods of time. High-end gifts that offer style and functionality enhances the customer's brand experience and satisfaction. Making customers feel that they are getting more value out of their money will surely increase their loyalty to the brand and make their experience with the brand worthwhile and memorable.

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Innovating Trends- Merchandise for the Evolving Market

Innovation is just around the corner if you truly have a passion for liquor and wine merchandise. Sky is the limit when it comes to showcasing your brand but what makes any merchandise stand out is its practicality for any liquor lover. It is always necessary to find inspiration in the things we use every single day; and most importantly, you should be able think like a true alcohol enthusiast.

There is nothing classier than your very own liquor dispenser. Having your brand embedded in one of these products will bring practical service and style to your loyal patrons. Having a liquor dispenser in someone’s den is a convenient way to store each person’s favourite wine and liquor bottles. It can take off the hassle of having to lift up any bottle to pour onto a guests’ glass or even your own. This dispenser acts like a faucet made in heaven; easy to operate and effective to use every single day.

Any liquor dispenser is open to customisation according to what you think your patrons will value. For example, applying a rig feature to your designed dispenser; through this function, your dispenser can be completely secured by installing the rig onto a table or counter top. This can definitely assure the safety of any enthusiasts’ liquor bottles. Say goodbye to spilt and broken bottles of precious liquor.

Merch & Effect takes you to road to creativity with the foundation of practicality. We can help your brand be inspired and invent your next breakthrough merchandise. This is what M&E is best at, CREATION from sheer INSPIRATION from your clients.

Liquor Flasks for your next Marketing Campaign

Nobody can consider themselves a liquor enthusiast if they never even owned a single flask. Flasks are a more convenient way to store liquor to be able to have it on-the-go. The flawless and timeless design of a flask makes it attractive to any consumer through varying age groups. It is what we call--- Hip.

These products are perfect for liquor brands that have surpassed the challenges of time and succeeded in continuing to produce quality liquor over the years. It is a liquor enthusiast’s major accessories so to speak as it is designed to fit a person’s jacket or pocket. Its metal frame keeps the liquor from changing its temperature and the stainless steel design keeps it open for logos to be embedded permanently.

The production of this hip accessory has no limits. The design of the flask itself may be patterned to a certain shape to reflect a brand. This product material is versatile enough for any liquor brand that is planning to keep a closer bond with their patrons. It will all come down to how unique and practical a certain flask is designed. With this product, you can guarantee a satisfied customer anytime, anywhere. Merch and Effect can definitely help you design your hippest and coolest product yet.

Lifestyle Merchandise - Fedora Hats for your Holiday Campaign

What kind of companies should offer this marketing gift?

This is a  gift that is suitable for companies who are more towards lifestyle. It is one product that companies can offer not only in summer for the beaches, but also for nightclubs and bars; perfect for any beach wear or alcohol companies.

How these fedora hats work better than other merchandise?

These fedora hats can really help your company stand out because:

• They look stylish, so your audiences will actually be willing to wear them out

• You can customize the color or the band logo to suit a particular theme of your company

• It is relatively low cost and branding is not overly extensive

Even though it can be a staple product, people still love it. So you get the best of both worlds by having a promo gift that not only has great economical value for your company and also works brilliantly to get your brand name across.

Branding Strategies- Innovative Gifts for the Technological Age

Exceptional design in this branded USB compliments the Penfolds brand, increasing the perceived value of it. This better outlook on the company will give them a competitive edge over other liquor companies.

Innovation, a defining feature of the tech industry, as it changes so often. For this reason their promotional produce should also represent the brand in an innovative way. Quality, another defining feature of a successful liquor company. This branded USB does this, it’s a quality USB drive, again reflecting the quality of the brand.

The Benefits of Using Branded Produce in this Way

Brand Awareness and Brand Activation – As aforementioned this is a great way to bring awareness to your brand. You too can use innovative products as giveaways at conferences and trade fairs to promote your business and market your brand effectively.

Employee Satisfaction – Goods like this can be used as gifts to employees. Motivate your employees beyond pay and you can gift them with branded goods. Strengthening the bond between brand and worker.

Increased Perceived Value – Quality and innovation synergism in this form of branded USB certainly increases positive brand perception. Using innovative goods, branded and prided in a way that represents your brand can do this for your business too.

Ultimately, Increased Sales – All of the benefits outlined trickle down through your business. Ultimately benefiting it via increased sales through employee satisfaction, brand awareness and brand perception.

Merchandise in Style: Effective Marketing Gifts

The beverage industry is highly competitive so marketing gifts are highly important way of withstanding market strength. Simple and effective marketing gifts may include a beverage glass, whether you enjoy champagne, fruit juice or a glass of water you will always be in need of a proper glass. Why not use a creative marketing tool to do this?

This is a great marketing gifts ideas for your brand. The beverage industry has become highly competitive so promotional products and marketing gifts are a great way to capture the interest of your consumers within a reasonable budget.

This will attract new customers to purchase items from Elit. It will also boost brand recall for existing customers. This will create free advertising and encourage them to make repeat purchases. Customers will also be enticed to spend at least $30 or so in order to redeem the promo gift. This will spur customers to make impulse purchases and spend more than what they usually would spend.

Innovative Merchandise: The Ice Bucket Challenge

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

How to Find the Right Product for your Marketing Campaign

In the alcohol industry, there are times when you have to show how much your consumers mean to you and the best way to do this is to give away a free promotional product. Also coined in the marketing world as a gift with purchase (GWP), these items could be in the form of caps, umbrellas or shot glasses, among others.

1. Consider Your Consumers

Behind every successful marketing strategy is your efforts to know your customer. You have to be keen about the age range of your target market as well as their gender, interests, income, occupation or business. You will also have to learn about their intent to buy or their ability to decide about buying your product. These are among the influencing factors that should be considered in figuring out which product is perfect for brand.

2. Think of the Venue or Event

Whether you are launching a new variation of your alcohol brand or just simply giving away a gift in time for the holidays, you always have to give the venue where you will be featuring these products tied with GWPs or the event you are promoting some serious thought. Teddy bears could be perfect to give away as a seasonal gift at Duty Free shops, while shakers can be suitable for product launchings.

If your launching event is held at a winery where you will be holding guided tours and some wine tasting, then you might like to offer umbrellas or caps to protect them from the sun or sudden rain. As these items are something they can keep and use for a long time, then you will be presenting your consumers with a constant reminder of your brand or company.

3. Go for What Lasts Long

As mentioned in the previous point, you have to think about how long you want your customers to remember your product. So, go for such products like shot glasses or coasters that they can use every time they have a nightcap or a glass of wine before dinner. Your brand need to be on top of their mind if you wish for them to become repeat customers.

4. Aim for Functionality

Choose a promotional item that no one will want to throw away. If you have to give away a keychain, put in a flash drive for additional purpose. If you wish to offer those umbrellas or caps, make sure they are of high quality, so your customers will be able to keep and make use of them for quite some time.

Do not settle for the mediocre in giving away promotional products. As you are in the alcohol industry selling premium liquor brands, you also have to gift your most valued consumers with high-end items that will represent the quality of your business.

5. Be Conscious of Timelines

This is a point you should never overlook. It is crucial for you to plan and order your promotional items way ahead of your scheduled product launching or promotional event. If you aim for high quality and excellent craftsmanship for your merchandise, then the lead time you should give your marketing partner should be enough for them to deliver these to you.

Because of this, it is also vital for you to find a marketing partner that could assist you not only in choosing the best GWP for your brand. They should also ensure that your timeline is met. Go for a provider of creative merchandise solutions that will help you come up with a promotional product that is in line with all the considerations pointed out above. If you are able to do this, then success for your marketing strategy is within easy reach.

Marketing Gift Ideas for your Liquor Brand: Infinite Glassware

The world of drinking glasses is fascinating with so many different types of glasses to choose from.  Nobody can have a complete set of all styles of drinking glasses in their kitchen cupboard, so this means there is no end to the collectible nature of these – making them perfect for marketing gifts.

Some drinks have to be specially served in a specific glass, such as champagne or certain liquors. You can’t serve wine in a shot glass or champagne in a beer mug.  As a beverage brand, it is important to educate your customers on what kind of glassware to use and the different characteristics of such.

Shot glasses are part of the Tumbler family of glasses, mostly used to drink or measure small doses of alcohol (between 44ml – 50ml). Across the world different sizes of shot glasses are common. There are an immense variations of shot glass shapes, due to the production process which enables unique mould creations to be mass produced using the machine blown production process.Customization is very easy using the mold process, different sizes, shapes and dimensions are feasible as well as printing logos and brand names.

Gifts with Purchase Idea: Passport Holders

In light of the holidays, there is no better item to giveaway than a passport holder! This useful item would no doubt be a cool premium gift for most traveling clients.

The passport – the most important document in of our lives.  Over time it will begin to form creases, cracks, bends and ink rubbing. But in the end, its native cover is made from paper which is not always the most durable material. As a result, after a certain amount of time, the document will lose its visual appeal and to prevent this, and to take care of its security, we have a great GWP idea.

Protect passports from external damage and deterioration – is the main and basic function of a passport holder. These holders will protect it for several years After all, it is not only protective, but also has a decorative element that are definitely able to cheer you up.

Why use Passport Holders for your campaign?

§  Increase competitiveness. It is great idea for liquor companies. You can provide your customers not only with a useful product but also provide a visual of your product and its packaging.Your product will be more competitive than other brands because most customers will search for some interesting promo campaigns during their shopping and most of them will prefer buying a product with an incentive like getting a gift with purchase.

§  Practicality. These passport wallets can serve around three or even more years to your customers. That’s why you need to use it for your campaign because of its long product lifespan.