Merchandising Strategies: Outdoor Advertising with Function

​Widely used by many companies, outdoor umbrellas are a popular way for establishing brand awareness – People normally gain a strong initial impression based on what they see.

Outdoor umbrellas can be used in conjunction with POS displays like outdoor banners or marketing flags.  They can be combined with complete outdoor entertainment supplies packaged along with beer tables, mobile kiosks or kitchens, giant mascots etc.

Merch and Effect is able to fully customise such umbrellas to suit your event- from a simple one, to one that is complex looking. Moreover, it is an ideal surface for large photo-quality graphics to be displayed.

Such umbrella is able to attract people, building on a focal point for your business in the most commonly crowded places.

Merchandising Ideas: Customisable POS Displays

This custom POS Display is easy to transport and makes a great item to catch the public eye on a festival or event. It’s a fun way to approach a liquor campaign. Next to that, the branding space on this giant beer bottle is huge. When festival visitors walk past a liquor stand, this POS display will definitely pop out and might subconsciously spark their thirst for a nice, cold glass of premium liquor.

Why do we think this POS Display will be successful?

Fully customisable. A POS display can be customised to any size, shape or colour to ensure that the promotion is unique and catches the customer’s attention. But it also ensures that the unique custom POS display upholds the brands core and reputation. In this case, the brand is a liquor company, so having the display in the shape of a bottle will be the most useful.

Unique but effective. Many brands use POS Displays, which means that you need to come up with a new, unique design for your display. A nice extra to this POS display is that it’s easy to transport because the bottle is not that bulky and easily collapsible. This makes for more convenient, lightweight freight.

Additional customers. After using such a POS display your brand awareness will have gained a lot of attention. Because of the size, it is easy to notice. It’s a very unique way of marketing a liquor brand, so it might make people more curious to try out a new type of liquor!

On-Premise Display: Why invest on POS Marketing?

Reasons to use advertising POS Displays for your promotion:

Large branding area. POS stand provides you with opportunity to place your logo, slogan, more information about the product, something interesting about the way of production, terms of promo campaign and of course, your product itself. So this is the best way to communicate with customer.

Fully custom. Advertising POS Displays are fully customisable and available in any shape, size and printing. They are great to attract customer’s attention thanks to eye-catching designs and big size of promo stand.

Brand value. Being a tool for a bright and memorable marketing initiative, POS displays make your brand big and more important in customer eyes.

Boost your sales. Advertising POS Display is one of the most significant forces of trade . It is always good to install it in-store or at the entrance of supermarket or shopping mall. This will motivate customers to impulsive buying.

Innovative Merchandising Solutions: Jim Beam's Boston Shaker

The success to any liquor brand lies on its ability to be seen in the most subtle way available. One can easily parade their brand onto the consumer’s vision but cannot be certain that it can effectively promote their brand.

In essence, it is not about the quantity that you put up for your brand but rather the quality of merchandise you invest on. Choosing the right type of merchandise and investing on its aesthetics is definitely an effective way to showcase your brand. Though it may be a little costly but it is well worth the whole investment. In marketing any product, one must learn to invest for the brand rather than playing it safe and be content with its outcome.

The will to innovate and create unique merchandise does not come easy. It will always go back to your passion for your own brand. Once that passion has been identified, it can be a smooth flowing process for the development of your product.

This Boston shaker by Jim Beam subtly showcases its brand in the most practical way. Whenever we are in a bar, it is natural for us to look at what the bartender is preparing with his hands. Jim Beam used this natural habit for their own advantage as they strategically put their logo on the side of this Boston Shaker. You may think that it is just simple merchandise with a brand’s logo on it. But that is just the tip of the iceberg.

In finding ways and coming up with new innovations, strategy should always come first. Merch and Effect allows your brand to strategically plan your every move for your liquor brand. Creativity is pointless without strategy; that is what M&E can definitely offer, strategic innovation.

Branding Strategies: Unlimited branding with Customised Stamps

The self-inking stamp design will attract liquor and restaurant industries. They will be able to convey an exciting invitation to their customers, thanks to a catchy slogan with creative typography. These little items can therefore contribute to the key for a successful marketing communication.

These custom self-inking stamps have been designed with a smooth and rounded handle so that they are easy to use for adults as well as for children. Indeed, kids will also find what they are looking for, as the stamps are entirely personalisable and available in a large range of shapes and images.

Why do we need these self-inking stamps?

Design appeal. Made of a nice light color wood, these custom stamps with slogan look very nice and good-quality. All you have to do is imagine a great design which meets your consumers’ taste.

Creative Merchandising: Neon signs for your Liquor Brand

​When looking at advertising signage for your business, Merch and Effect has experience with Neon Signs. Neon signs offer a very effective and affordable way to advertise your company 24/7.

Some key features to bear in mind:

• Neon signs offer flexibility in your message – You want to be able to change your message? A neon sign is the right choice for you. Whether you want to advertise a sale or to let prospective customers know your hours, you will be able to do it with a neon sign quickly and easily.

• You can evencustomize shape of your sign to match your business needs. Neon brand signs come in many different varieties, shapes, colors, design and sizes – You will be amazed at the different options that neon signs offer. The right sign is just as important as what you put on the sign; it has a huge impact upon your business. If it is not the right size or style, it will not be seen from the road that you are trying to target, so keep that in mind when you are choosing your custom neon sign.

• Open neon signs can advertise for you all day, every day – You can allow the Neon sign to advertise your business every single day, all day. This will mean that you can reach customers even while you are sleeping, with absolutely no effort from you!

Merchandising in an Evolving World: Marketing with Technology

In today’s technological age, we can be certain that most of the clients we cater to have laptops and tablets. Gadgets have evolved into a necessity in this generation—a social disadvantage but also a marketing opportunity.

People nowadays can’t take their eyes off of their gadgets and have developed a habit of constantly taking it out to check their social media accounts, e-mail for a message or even a call. Electronic gadgets have become very visible in our environment; hence, an opportunity for marketing and advertising.

In choosing your next merchandise, you should always take note of your target consumers and be able to immerse yourself into their way of thinking, their way of life. A strategy you can apply is embedding your brand to the essentials. Through this, it is certain that your brand will be seen as essentials, such as laptops and tablets, are always out of the house.

Producing merchandise which can complement and support a gadget’s function is an effective strategy to expand your brand’s coverage. It is also ingenious in a sense that your patrons will be your medium to a wider reach. The challenge comes with how you design such product which can attract and earn the trust of a patron.

Using premium materials is a definite must. Durability and style will be the main pillars of any merchandise. Just like this laptop bag designed for BMW, it is a simple classic design crafted in high quality leather. In producing merchandise such as these, one should always keep in mind the brand image you want your consumers to see--- a premium brand will always have to produce premium-looking merchandise made from quality material.

Merch and Effect takes you onto the road to ingenuity when it comes to developing your merchandise. To be honest, all it takes is a little common sense and a whole lot of motivation and passion for your brand. Let your ideas flow and imagination run wild.

Functional Merchandising: Leather Laptop Bags from Asahi

 One of the best things about laptop bags as merchandise is that they make great giveaways for both men and women. Also, they are useful for people in a range of ages. Another advertising benefit of using premium laptop bags in your business is the fact that these bags will have a lasting effect on your business because most people will use these bags again and again. A high-quality  laptop bag is certain to be used, and become a very effective advertisement tool for your company.

One of the best products for liquor businesses are classy bags. Most companies that sell things put those items into bags. Some companies put their items in plastic bags, some in shopping bags and some in paper bags. The latest trend even has some businesses offering reusable shopping bags to help save the environment by using them over and over again.

This gift with purchase provides a unique advertising opportunity for your business, especially if you are located in a shopping mall or shopping center, where you know that your customers are going to not only shop at your store, but at other places in that same shopping area. Moreover, this attracts customers to spend more money to be able to get this premium laptop bag for free.

Premium Merchandising: Luxury in Detail

 The first USB stick was sold in the magical year of 2000, and immediately became a worldwide hit. It’s amazing to think about how far technology has come in less than twenty years, and nowadays Flashdrives are almost staple items that everyone has. The first generation USB sticks only had a storage capacity of 8mb, which roughly equates to only a few files.

As of 2016, however, there are already USB sticks with 1 terrabyte capacity. The market is saturated with so many innovations for the use of Custom USB sticks. Because USB sticks have been around for such a long time, it might be difficult to come up with new ideas for designs. 

USB sticks might not be that special, but that’s no reason to use boring Custom USB sticks! This premium design has a leather strap and a magnet attached to it. There is an opening on the other side, so it can be worn on a chain or cord. Imagine matching this to that three piece suit, to add that little finishing touch to your outfit and the message you’re sending across. Functionality and style in one. A brand name or logo can be put on the leather strap, or etched into the metal.

This type of Custom USB sticks would be perfect to set the tone of your company. These USBs have a luxurious feel to them, making them perfect corporate gifts or promotional products for CEOs.

Effective Strategies: Practical On-Premise Merchandise

The best place to promote your product is directly at the place of purchase. The primary way to do this are through in-store displays in the supermarkets. As a big part of the liquor sales are done in bars, a great idea to promote your brand and product is with an in-bar display. Liquor towers and dispensers, like these items from Wild Turkey and Skyy Vodka, are great promotional products to use as an in-bar display.

When the customers of a bar see in-bar displays like a branded liquor tower, they will most likely order that featured liquor of the company they see on the displays.  Furthermore, when interacting with the beer tower, the printed label on the cover will enhance customer retention and brand recognition. This goes the same with a liquor dispenser. As cool as it may look like on top of a bar, it also serves a great purpose to improve anybody’s pub experience. It is luxury you need not buy; the perfect ambiance to complement premium liquor

How can you use bar displays as effective merchandising products?

There are several different ways to use promotional products as an in-bar display. One possibility is to offer the liquor towers and dispensers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them to stores or in an online shop. Another way is to give them away for free to the bars. This way, many of the bars will use the liquor tower which will have a straight impact to your sales in bars.

Investing in these kinds of merchandise is never a bad idea as long as you choose the right design. Premium products should always avoid over-visibility of the brand and should just allow the brand to blend with the product because at the end of the day, it is always about how the product or merchandise benefits the consumer. Once you have satisfied your clientele with such merchandise, it will all be reciprocated onto your brand as a whole--- and that is something your money can’t buy.