Clothing Merchandise: Putting Brands Into Style

One of the best ways to deliver your brand's identity is through wearable fashion. Wearable in the sense that it can be used every day on almost any occasion without looking like a tasteless promotional item that anyone can get for free once they avail the product.

Integrating your brand in fashion can be a hit or miss, there's always this fine line between your merchandise looking like a valued gift or a tacky promo loot. The best approach to this is to be as subtle as possible while still keeping your brand's identity imminent in the merchandise.

Take this trucker cap we designed and made for the brand LWC.  Practical gifts like this have a higher tendency to be used by the customers, thus, increasing your brand's reach and visibility, pun intended. 

We at Merch & Effect consider several key elements when making a design. First, we take into consideration the color palette of the brand. Color palettes are easily recognizable and unique to the brand. In spite of the logo not standing out, these would carry the brand's identity. Another thing we consider is the materials that will be used to create our designs. Since we have limited space in this platform, we take into consideration what imagery we should prioritise and put on there. With this, we can come up with a practical, subtle, but brand-related item that will surely be appreciated by customers.

Merchandising Tips: Benefits of Great Packaging

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

Functional Aprons for GWP Merchandise: Added Value to your Liquor Campaign

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

Ideas for GWP Merchandise: Wine Charms

If you want people to notice your wine products, then giving away promotional wine charms and markers would help!

Wine charms are decorative accessories for your wine glass. They come in various shapes, colors, and size.

These tiny wine accessories are perfect for wine enthusiasts, parties, restaurants, hotels, and degustations.

To make it an effective promotional tool, it is important to consider what type of material would be suitable for your gift with purchase campaign. This will also help you identify the cost of production.

We have come up with a list of wine charms to help you decide which suits your brand. Find out which will make your brand stand out!

6 Promotional Wine Charm Gift Ideas to Promote Your Wine Products
Metal/Zinc Alloy: Metal wine charms have a heavy on them but they are sturdy and classy. Customers will love the funky vibe it adds to their wine glass. Painting it with brand colors, embossing/debossing logo, or laser engraving the logo will make it an eye-catching promo gift.

Resin/Plastic: Resin and plastic wine charms are lighter that metal charms and are easy to customize. This type of wine charm can be made in any shapes and sizes to promote your brand. With resin, you can save on tooling, and cut down production cost.

Glass: Like resin, you can transform glass into any custom design. It does not require high tooling cost, so you can save more. Attractive wine charms can be perceived as high quality, hence increasing the product’s value. Wine lovers may even want to collect these shiny charms. This helps encourage buyers to buy more and update their collection. However, it provides limited branding potential.

Wood/Cork: Wood and cork lend a natural and rustic look to your dining table. These materials are light and easy to source. What’s more, they are eco-friendly and production is fairly easy. Incorporating laser engraved logo makes wood or cork ideal wine promotions.

Silicone Markers: Vibrant silicone markers similar to the ones in the photos can easily get the attention of buyers. These colorful markers add a youthful and fun vibe to any gathering. You can customize them to emphasize your brand. We suggest you use your brand color to strengthen brand recall. It can be pantone-matched to achieve ideal color.

Fabric: This type of wine charm may be the most cost-effective wine glass accessory to produce. Materials are abundant and branding possibilities are endless. Because it’s customizable, it’s ideal as a promotional gift for your campaign. Buyers will love its uniqueness.
 

Why Use Promotional Wine Charms?

Aesthetic Appeal: People love pretty things. This can easily grab your buyer’s attention and convince them to try your product. It’s aesthetic appeal can increase the value of your brand. Beautiful branded wine charms can attract more customers and ultimately increase revenue.
Collector’s Item: Unique designs can be perceived as a limited collector’s item. This encourages customers to buy and collect more!
Functionality: Buyers will love the idea of adding a personal touch to their drinks. These pretty ornaments can help them identify their own glasses.

GWP Merchandise: Wild Turkey LIMITED EDITION Coasters

Coasters also make a great brand introductory tool especially when used in a bar or restaurant without being too forward and eager. Since they are made from premium materials, these coasters can last through everyday use and re-use and can significantly reduce the amount of biodegradable resource that you may have been using for years by opting for paper products to protect your surfaces.

At Merch and Effect, we know the importance of creating a lasting impression even through tiny impressions such as a coaster. We take in the image of the brand and match our designs to the brand's personality and execute it with suitable and premium materials that will surely put your brand in the best light.

POS Merchandising: Custom Made Packaging

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

Packaging Ideas: Custom Made Boxes for Increased In-Store Impressions

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

How do these bottle packaging ideas help your brand's marketing?

Design. These boxes are unique, give luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

 Brand value. Thesecases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

Merch and Effect  thinks that these cases as packaging ideas have many opportunities to increase your brands perception and value. It doesn’t take much talent and time; all it takes is just a little initiative to continuously improve your brand image.

Branded Flasks: Whiskey Campaigns made more Attractive

What’s a flask without whisky or whisky without a flask?This promotion provides customers using Irish stores the opportunity to not only get two bottles of whisky but a fantastically branded flask as well.

Why do we like this branded hipflask as a promo product?

High quality. We provided customers with a high quality promotional product, which in turn reflects the sort of quality first time customers can come to expect from the brand.

Boost in sales. This gift with purchase strategy will attract more customer to try the product and to purchase 2 bottles in order the get the premium gift.

Customer loyalty. Customers which have already tried this brand’s drink will also be delighted with the free branded hipflask promo, and provided they receive excellent service for their loyalty,  the business will continue to attract more and more customers through positive word-of-mouth.

Thus, a free branded gift with purchase, when executed correctly can be an effective way for a brand to market themselves on a regular or seasonable basis.

Functional Merchandise Ideas: Duffel Bags from Skyy Vodka

Why a duffel bag?

Practicality; one of the most practical item used everyday. Offering a bag, as a complimentary gift to your customers, gives the impression that you want to be a part of their daily lives. This is great because customers actually do remember you. They feel appreciated and develop the impression that you gave a lot of thought into your gifting process. This brands your company above your competitors.

Why should you offer items like this?

Firstly, offering promotional items comes along with tons of pros for your company. A situation may even occur where customers buy the product that is on sale just because they want to get the promotional item. Such an example would definitely be the well-known MacDonald’s Happy Meal. It is a known fact that most people buy the happy meal because of the limited edition promotional toy that comes with it. This is a fairly good example to show the impact of having a good item. Offering such premium items help brand your company as one that is generous and one that values customer satisfaction as a priority.

A promotional duffel bag is a great idea because of its great practicality and usability. Furthermore, customers of Skyy Vodka are mostly audiences with functional fashion sense. Therefore, they will be glad to receive this promotional item that is being offered because of its simple yet elegant design.

Premium Merchandise: Champagne Glasses as GWPs

How does offering an on pack promotion help?

In every marketing effort, uniqueness makes a company stand out from the competitors. This unique quality can be derived from either your brand, or the quality of your gift. If you can offer a gift that is complimentary to the product you are selling, it enhances the value of the purchase. This gives more reason for customers to purchase. This is seen with the champagne glasses Sterling  is offering as their on pack promotion.

Glasses and Cups are considered a commonly offered on pack promotion gift, this is for multiple reasons.

Firstly, with low production cost makes this on pack promotion gift a highly sought after one. Therefore, companies that don’t have much budget would most likely take up this promotion. Of course with a higher quality product, the gift can reflect the high quality. In the case of Sterling, you can offer high quality glasses free with purchase of Champagne.

Glasses are easy to manufacture and design. This allows a great range of customisability for various marketing campaigns or themes. These products also have excellent branding potential, as Sterling has shown through their on pack promotion, you can place your brand on the side of the glass.