A common marketing gift is the umbrella. Beside the standard umbrella which we all know, there are nowadays also some new variations on the market, which might be interesting for you. Read more below about the latest trends in marketing umbrellas.
LED umbrella
A new feature in umbrellas is adding an LED light. This can be done in various ways, as shown in the picture above. These items are ideal as a marketing umbrella since they have space for logo’s or slogans. But due to the new features it will certainly attract more attention.
Changing print on an umbrella
Another new feature we found for marketing umbrellas is the changing print. This function can be applied in various shapes and colours. For example, small bottles around the outside of the umbrella which will change colour when the rain falls on it.
Customisable handles of marketing umbrellas
The latest trend in marketing umbrellas is a customised handle. A handle can be easily customised to different shapes, beside a sword handle it is also possible to change it in the mascot of your company or club.
Premium corporate pens are one of the most favoured items to market your brand. They are an easy, simple and effective way to spread brand awareness and exposure by adding your logo to the design. As premium gift items, they are great choices to give away to clients, to keep around the office or at a restaurant, and to keep handy at reception desks.
How can premium pens be useful for your brand promotions?
Design. Pens can come in all shapes and sizes and it is important to design a pen that will continue to represent your brand even after a long time. People always have pens lying around and good looking and comfortable pens will always be chosen first.
Brand Potential. High quality pens are easy to increase your branding as they can be printed with your brand logo. If your pen is good, people are more likely to associate your brand with making items that have given them a positive experience.
The success to any liquor brand lies on its ability to be seen in the most subtle way available. One can easily parade their brand onto the consumer’s vision but cannot be certain that it can effectively promote their brand.
In essence, it is not about the quantity that you put up for your brand but rather the quality of merchandise you invest on. Choosing the right type of merchandise and investing on its aesthetics is definitely an effective way to showcase your brand. Though it may be a little costly but it is well worth the whole investment. In marketing any product, one must learn to invest for the brand rather than playing it safe and be content with its outcome.
The will to innovate and create unique merchandise does not come easy. It will always go back to your passion for your own brand. Once that passion has been identified, it can be a smooth flowing process for the development of your product.
This Boston shaker by Jim Beam subtly showcases its brand in the most practical way. Whenever we are in a bar, it is natural for us to look at what the bartender is preparing with his hands. Jim Beam used this natural habit for their own advantage as they strategically put their logo on the side of this Boston Shaker. You may think that it is just simple merchandise with a brand’s logo on it. But that is just the tip of the iceberg.
In finding ways and coming up with new innovations, strategy should always come first. Merch and Effect allows your brand to strategically plan your every move for your liquor brand. Creativity is pointless without strategy; that is what M&E can definitely offer, strategic innovation.
The self-inking stamp design will attract liquor and restaurant industries. They will be able to convey an exciting invitation to their customers, thanks to a catchy slogan with creative typography. These little items can therefore contribute to the key for a successful marketing communication.
These custom self-inking stamps have been designed with a smooth and rounded handle so that they are easy to use for adults as well as for children. Indeed, kids will also find what they are looking for, as the stamps are entirely personalisable and available in a large range of shapes and images.
Why do we need these self-inking stamps?
Design appeal. Made of a nice light color wood, these custom stamps with slogan look very nice and good-quality. All you have to do is imagine a great design which meets your consumers’ taste.
The beverage industry is highly competitive so marketing gifts are highly important way of withstanding market strength. Simple and effective marketing gifts may include a beverage glass, whether you enjoy champagne, fruit juice or a glass of water you will always be in need of a proper glass. Why not use a creative marketing tool to do this?
This is a great marketing gifts ideas for your brand. The beverage industry has become highly competitive so promotional products and marketing gifts are a great way to capture the interest of your consumers within a reasonable budget.
This will attract new customers to purchase items from Elit. It will also boost brand recall for existing customers. This will create free advertising and encourage them to make repeat purchases. Customers will also be enticed to spend at least $30 or so in order to redeem the promo gift. This will spur customers to make impulse purchases and spend more than what they usually would spend.
This product is both stylish and pinpoints the essence of what a margarita stands as a type of liquor. Since the margarita glass can be used for many occasions, it makes this gift very practical for using at home, at events or for a sneaky tipple somewhere. Because of its stylish design, customers will want to buy this product as it makes a great incentive to buy because the gift is more valuable.
Furthermore this branded glass and on-pack packaging can be personalised. The brand or logo can be engraved, laser embossed or printed on such glasses. This can help to provide high visibility for brand.
Having glasses as GWP advertisements is a very popular marketing strategy in the alcoholic beverage industry. Shot glasses are most commonly given away during gift promotions. And do are other glassware varieties including champagne glasses, stein glasses, martini glasses, pint glasses, etc.
The best liquor companies always give importance to style when it comes to displaying their bottles in stores and bistros. It is their obligation to create such merchandise to make that possible every time. Although these types of items are not practical when it comes to a normal marketing budget, it is an investment for your brand's image and such rewards will be evident in the long term for sure.
Bottle containers are quite similar to Glorifiers in a sense that both complement a bottle's appearance from the consumer's perspective. These types of merchandise are effective tools in communicating your company's brand image to your client. Your chosen design is distincly recognised by your target market may it be a rustic or even a modern themed one.
This type of product relies mostly on the design as it is its main purpose, to attract and astonish. Another plus that you can apply is adding a bit of functionality in your design. Great design can go a long way but it takes a level of functionality to amp up your brand to a consumer's choice of purchase. Adding a functional factor in the merchandise you produce transforms your brand to something they need rather than just something they want.
In coming up with products to uplift your brand, design should collaborate with function in order to achieve a brand's full potential. In this industry and modernising world, style is just as important as function.
Bottle glorifiers are great tools to capture the attention of patrons at clubs, bars and restaurants. Bottle glorifiers display spirits and beers in the most attractive manner to capture the mood and image of the individual drinks. The display is a strong on site advertisement and a good display will result in greatly increased sales.
Nowadays, bottle glorifiers are very popular premium products. A glance through the market and we will find wide variety of bottle glorifiers.
Colour, is one of the most basic branding requirements and we are able to match the pantones of the drink we are promoting. This example above definitely exemplifies quality and class due to the of multiple high end materials. Lighting or sound can also be integrated to improve the overall outlook of the display.
To promote a wide range of alcoholic beverages, some bottle glorifiers contain more than one bottle showcasing the depth of the brand.
There’s nothing worse than finding that beer or coffee stain on the surface of your home furnishings and bar tops, and that is where custom coasters come in as a great functional merchandise to prevent this from happening.
Why do custom leather coasters make good functional merchandise?
§ Increase brand awareness. Coasters make very practical gifts and can be used at home, in shop store displays, or even in the office, boosting plenty of opportunities to show off your cool designs, and brand logo.
§ Expanding product range. If you are a drinks companies especially in the alcohol or liquor industry, these coasters could make the perfect product for promotions in introducing a new product range. Custom coasters can be designed to match your new product range designs.
USB sticks are common marketing gifts, often given away for free at events or given as incentive products for gifts with purchase. Merch and Effect is happy to introduce customised shapes of USB as marketing gifts for your liquor brand. Basically, USBs can be customised into any shape of your company’s products with its versatile characteristic.
Why would you use your brand icon for USB Marketing Gifts?
The USB in cross shape made for Lisa McGuigan Wines can be given out as promo gifts during wine related events or simply as GWP to customers. Special shapes of USBs are a cost effective marketing gift to advertise your liquor product – which is a very popular accessory for everyone in the modern age. Unique promotional items would definitely be able to attract the attention of people and bring out a sense of practicality amidst the quality of your liquor brand.
The Appeal of a special shape of USB as a Marketing Tool.
Merch and Effect as a product design company is dedicated to discover new and innovative ways on how different wine companies adapt the USB flash drive into their promotional marketing. Customised shapes of USB as marketing gifts would be great and timely for all the brands of alcohol companies, which is a good way to remind customers of the product as well as the brand.
