Marketing Strategy: In-Bar Functional Displays

The best place to promote your product is directly at the place of purchase. The main example to do this are in store displays in supermarkets. As a big part of the beer sales are done in bars, a great idea to promote your brand and products is with an in bar display. Beer towers, like this one from Skyy Vodka, are great products to use as an in-bar display.

Why promoting with branded beer towers?

When the custumers of a bar see in bar displays like a branded beer tower, they will rather order the beer of the company they see on the displays.  Furthermore when interacting with the beer tower, the printed label on the cover will enhance costumer retention and brand recognition.

These beer towers are fantastic premium products. They offer a great branding area on the cover and are available in many different shapes and colors.

How can you use branded in bar displays as premium product?

There are several different ways to use promotional products as an in bar display. One possibility is to offer the beer towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them in stores or in your online shop.

Another way is to give them away for free to the bars. This way many of the bars will use the beer tower which will have a straight impact to your sales in bars.

Strategic Merchandising: Increasing your Brand's Perceived Value

In the merchandising products market, utility and synergy are essential in making the campaign a success. How do you add meaning to your premium products?  Adapting the product with innovative/adapted printing, bundling products together & choosing the right product to convey your message are key.

Other ways to increase your perceived value include:

Packaging – Inclusion of premium promotional packaging is another great way to increase your perceived value. Adding value through packaging  means that a customer’s first impression of your product will be that of high quality. This will instantly associate your brand with luxury and increasing what they are willing to pay for your products.

Point of Sales displays – A well implemented POS display can be hugely influential in perceived value. A display that emits a message of luxury and class will make certain that customers associate you with high quality products. As a result, it will increase what they feel the price of your products should be.

Ultimately, if a company wants to maintain a high brand image, they will wish to buy the most cost effective product with the highest perceived value.

Functional Merchandise: Wine Bucket GWPs from De Bortoli

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Wine:  Since these drinks are usually sold for much more than beer, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Functional Gift Merchandise: Premium Leather Wallets

Why don’t you boost your brand image by offering these customisable leather wallets? For your company staff as a Christmas gift or for your clients/supplier, this promotional item is perfect to please your target and accompany them everyday.

Even if it’s not very expensive, this kind of gifts are usually very well perceived by the client for many reasons.

How could leather wallets please your clients?

First of all, leather goods (coats, bags, etc.) are usually very expansive, so the material itself has a good reputation. Leather products are usually perceived as a high end product.

It’s useful so your client will not throw it away like he could have done with a paper fan or a Christmas card. If the client doesn’t use it for himself, he will probably offer it to a staff or to someone he knows. He will keep your brand in mind and creating free marketing for your brand.

But you have to be careful. We suggest you to be discrete when deciding to brand the product with your logo. Indeed, if you want the leather wallet to be used every day by your target, he has to be fashionable. The client will only use it if he feels that it’s a present and not a premium gift. We think that it’s better to just emboss a small logo on the cover or inside. It’s better to keep it simple if you want to be visible in the long run.

Innovative Merchandise: Functional Bluetooth Speakers

You can’t get any more multifunctional than this cool smart promo speaker idea! Use Bluetooth, listen to music, take phone calls or use it to read your favourite book at night, it does it all.

This multifunctional Bluetooth speaker is very appealing with its ability to allow you to take mobile phone calls (not something seen with speakers).

Furthermore, this item offers not only the ability for hands free contact with other people via phone, but with its changeable night light function gives people the opportunity to have a reading light for bed without damaging eyes.

Why we advise you to use this merchandise for your brand?

Boost your sales. You could offer this product to your customers as purchase with purchase. In this case a Bluetooth speaker can catch customers eyes and motivate to make some purchases. As a result you could achieve the increasing of sales and make a huge profit.
Design appeal. This smart promo product is made of metal. The design looks attractive and modern and will suit any décor. This multifunctional Bluetooth speaker provides a lot of space for your companies or brands logo. Allows easy application of a logo to the light or the side of the metallic bottom.
Makes brand more important. Give this product as a gift for your high-end clients or partners and you must be sure that they will never forget this nice gesture. It will strengthen the partnership and increase your brand value.
Practicality. It is a excellent idea to use this as a portable audio system during parties with friends and gatherings with family, or even as a lamp during camping. It is easy to carry and convenient to use, doesn’t take up a lot of space and even has a slot for SD memory cards. In this case you wouldn’t have to worry about your mobile phones battery level.

Premium Glassware for your Brand Merchandise

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Innovative Merchandise Ideas: Rubber Bar Mats

Often, bar runners or mats are overlooked as a strong merchandise idea which can elevate your brand to commercial status, gaining mass attention.

Bar mats are excellent premium products which every alcohol and drinks brand should consider in their marketing campaign. Why is that so?

First of all, bar mats are usually placed at a strategic location of the pub/restaurant – the bar itself, where most customers make their decision on the beverages they would like to order.  Catch that impulse purchase – make yours the first beverage that appears in front of customers and help them with their decision. A bar mat offers not just enhanced exposure to your potential customers, but also great utility to bars using them keeping the counter tops clean and tidy.

 Bar mats are perhaps one of the best products to provoke recognition for your brand to attract customers and get them to notice you. More often than not, they can be your only merchandise to reach out to your customers and establish a connection with them, as they enjoy their beverages over these mats.

Rubber Back PVC Bar Mat   

Fully washable top (water absorbent), with non-slip rubber base; the top is not made of textile, thus washable.  Your brand really stands out with it being in a very prominent part of the mat

You can customize these mats in any colours and sizes as you like and make these mats exclusively yours

Brand Visibility: Using Technology in POS Displays

Technology is advancing quickly and companies are developing new ways to marketing and promote their brand.

Optimize POS Display Using A Transparent LCD Display

Fridge – Using a Transparent LCD Display for the glass of a fridge, is great for drinks companies such as Heineken, Hennesy, and Budweiser to promote their brand. The digital display will attract customers to the product while illuminating the logo or special offers available.

Window – As it is transparent, it creates opportunity for regular items such as windows to become more interactive and effective when it comes to marketing. With a window becoming more digital and visually active it will be effective for potential customers passing by, demonstrating what the company can do for them.

General Advertisement Display – The most simple and easy method that any business can use is that of a general in store glass display. It can either be in the middle of the building, against a wall, or even hung up from the roof to show offers and branding.

 With a range of available POS display ideas for this item, there is a great amount of flexibility for it to be applied to any industry or market, whereby it will inevitably be successful and appealing to the new and old customers. Be it a simple advertisement display, a window display or a fridge display there is an endless selection of ways it can promote and what can be promoted with it.

As the display is made of glass and therefore offering a multi view of the advertisement, this gives companies the opportunity to market their product in new and inventive ways that takes advantage of this double view.

With movement, colours and the general energy behind this display, it makes the POS very interactive to customers. Furthermore as it is a new product this means that it may not have been seen by people before and therefore can create curiosity and demand to look at it for longer.

Premium Margarita Glasses for your Next Campaign

This product is both stylish and pinpoints the essence of what a margarita stands as a type of liquor. Since the margarita glass can be used for many occasions, it makes this gift very practical for using at home, at events or for a sneaky tipple somewhere.  Because of its stylish design, customers will want to buy this product as it makes a great incentive to buy because the gift is more valuable.

Furthermore this branded glass and on-pack packaging can be personalised. The brand or logo can be engraved, laser embossed or printed on such glasses. This can help to provide high visibility for brand.

Having glasses as GWP advertisements is a very popular marketing strategy in the alcoholic beverage industry. Shot glasses are most commonly given away during gift promotions. And do are other glassware varieties including champagne glasses, stein glasses, martini glasses, pint glasses, etc.