Trending Innovations: Unique Bottle Stopper as Merchandise

Remember how often that bottle of wine was left unfinished after a family dinner? Well look no more with this cool promotional wine stopper with combination lock! Some of us are forced pour out wine, as we all know that after the opening of a bottle we can’t insert into the wine cork successfully. Others are trying to replace the cork with paper items or other material.

Why we advise you to use this promotional wine stopper for your promotional campaign?
Increase purchased value. It is can be given as gift with purchase, which is such a good marketing idea for the wine and drinks industries. It boosts lots of opportunity to increase sells as no one will want to lose the chance of getting this unique and useful wine stopper with a twist.

Practicality. The good quality of this product makes this wine bottle stopper an excellent idea due to its long product life-span. This will make the perfect bar equipment promotional idea for drinks and alcohol companies. The bottom part of the stopper can also be pushed inside the top base for perfect storage!
 

Brand value. Most of us rarely drink alcohol alone, more often we drink at some parties with our friends or with guests and our families. Because it is different a huge amount of people could see this uniquely designed product and will provide your company or brand with word mouth advertising.
 

Brand Visibility: Fashion Merchandise Ideas

One of the best ways to deliver your brand's identity is through wearable fashion. Wearable in the sense that it can be used every day on almost any occasion without looking like a tasteless promotional item that anyone can get for free once they avail the product.

Integrating your brand in fashion can be a hit or miss, there's always this fine line between your merchandise looking like a valued gift or a tacky promo loot. The best approach to this is to be as subtle as possible while still keeping your brand's identity imminent in the merchandise.

Take this trucker cap we designed and made for the brand LWC.  Practical gifts like this have a higher tendency to be used by the customers, thus, increasing your brand's reach and visibility, pun intended. 

We at Merch & Effect consider several key elements when making a design. First, we take into consideration the color palette of the brand. Color palettes are easily recognizable and unique to the brand. In spite of the logo not standing out, these would carry the brand's identity. Another thing we consider is the materials that will be used to create our designs. Since we have limited space in this platform, we take into consideration what imagery we should prioritise and put on there. With this, we can come up with a practical, subtle, but brand-related item that will surely be appreciated by customers.

Innovating your Next Brand Merchandise: Consumer Retention Ideas

One of the key aspects of marketing is to include different strategies like giveaways or premium gifts where clients will leave your local shop happily knowing that the brand really cares about them. This will enable us to build better customer relationships and boost our brand awareness as our marketing strategies can be as creative as we want and imprint our logo without any problems.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

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Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.

Kitchen Merchandise: Chopping Boards for Brand Visibility

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Kitchen Promo Idea. These Custom Shaped Chopping Boards offer a stunning design with wood and stone.

This Unique Promotional Product consists of two different materials. One half is made of wood, while the other side is made of a stone material, looking like white marble. 

 Why do we like this Kitchen Promo Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using promotional items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.

Design Appeal: The use of two different materials gives this cutting board an absolute “edge”. It combines the rustic look of the wood with the luxurious look of the marble. The copper red or leather strip for the handle give it a finishing touch. There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.

Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part, or carved into the marble side. Either option will make your brand be noticed!

How to do Sourcing: Saving On the Little Things of Merchandising

One of the most essential needs in international sourcing is knowing how to reduce costs, specifically in shipping costs.

No matter how big or small of a player you are in the sourcing and merchandising industry, managing shipping and saving freight cost directly affects your business’ bottom line and overall success.

SAVE FREIGHT COST

Every dollar saved in shipping directly reflects better financial performance. Overpaying in logistics means you can’t provide consistent and cost-effective delivery to your customers and seemingly have no control on your company’s desired specialization.

In the merchandising industry, it is a well know fact that China will be one of your major partners in your deals. If you have little to less knowledge on shipping logistics to and from China, you better read up for the betterment of your business.
 

Liquor Merchandise Ideas: Premium Products for you Brand

Seeking effective promotional ideas for your corporate gifts. Wine related gifts can truly set your firm apart from competition by offering classy yet inexpensive items of high perceived-value.

Wine Decanter

Decanters are key items for wine lovers. For old wines which contain sediments (due to the aging process), properly decanting will insure that these have a chance to settle at the bottom of bottle or decanter. Younger wine will benefit from decanting by increasing its contact with oxygen, thus releasing aromas.

Lastly, presentation of wine in a beautiful crystal decanter adds to the ambiance of a beautifully dressed table.

Wine Aerator

Similar to the decanter, wine aerators enhance the taste of the wines you drink by exposing them to air. However, aerators do this task better and faster than decanters.

No need to remember to open the bottle long before dinner in order to enjoy its full aroma, aerators deliver oxygen to the wine rapidly and efficiently. A great item for all impatient wine connoisseurs out there.

Wine Vacuum Pump

On the opposite side, if you would like to keep your wine for later (if you do not wish to finish a full bottle in 1 sitting) oxygen should be kept out of your bottle in order to prevent the aromas from escaping. The use of a vacuum pump becomes mandatory. By inserting a rubber bung into the neck of the bottle and extracting the air, you insure your wine will lose nothing of its bouquet and is ready to be served again days later.

Bottle Stands

Meant to showcase your best wine while on the table or bar.  this can just be for decoration purposes or have pouring function.  Bottle stands are the perfect tools to fit for displaying your unopened wine.

Choose from wood, metal, glass and a host of other materials and designs.

Wine Stopper

Wine stoppers are devices used to seal a bottle of wine after it has been opened in order to keep the wine from spilling and to prevent oxygen from spoiling the beverage. Traditionally made of cork, wine stoppers evolved and can now take many shapes and forms. Easily personalized, they bring a nice touch to any celebration or events and can represent any theme of your choice.

Wine Case

This item allows you to easily carry around your favourite bottle and can also provide a great gift pack when offering a bottle of wine to somebody as a gift.

Meant to conserve and protect your best bottle while it is carried around, wine cases are great addition to an already classy product. They can come in many shape, colors and material.

Wine Glasses

Wine glasses are also one of the most important element in any wine tasting. Shape is important as it concentrates the flavor and the aroma (bouquet) to emphasize the varietal’s characteristics. For example red wine glasses have shorter stems and wider bowls as compared to white wine glasses.

Wine glasses are also of key importance to decorate dinner table and can easily be customized to your specific need and want.  Give away a specific glass to your customers to tie in with the location of the event or which fits in well with the region the clients come from.

Champagne Glasses

Champagne Flûtes are stem glasses with tall, narrow bowls. The concept is to hold the glass without affecting the temperature of the drink and to retain champagne’s signature carbonation/fizziness. Usually coming in sets of 2, 6 or 12, champagne flutes are the perfect idea for corporate gifts.

They can be easily customized according to your designs.  This gift is synonymous with luxury.

Wine Charms

Wine charms are decorative loops to be wrapped around the stem of a wine glass in order to help you remember whose glass is whose. Useful during parties, marriages or get-togethers, wine charms provide personalized items to all attending guests in order not to mix up glasses. Allow guests to take them away & remember those precious moments.

Wine Album

Marrying modern design and ease of use, allows you to collect your preferred labels in a single and elegant album. No longer you will forget that exceptional bottle that you enjoyed or the special occasion on which you savored that excellent wine.

Wine Coasters

Another handy and fashionable item, wine coasters keep wine drips from reaching tables and counters. At the same time, they can easily be customized in terms of material and appearance. From polished stainless coasters to glass, ceramic,etc. Wine coaster are yet another item used to dress your table for big events.

Branded Flasks: Whiskey Campaigns made more Attractive

What’s a flask without whisky or whisky without a flask?This promotion provides customers using Irish stores the opportunity to not only get two bottles of whisky but a fantastically branded flask as well.

Why do we like this branded hipflask as a promo product?

High quality. We provided customers with a high quality promotional product, which in turn reflects the sort of quality first time customers can come to expect from the brand.

Boost in sales. This gift with purchase strategy will attract more customer to try the product and to purchase 2 bottles in order the get the premium gift.

Customer loyalty. Customers which have already tried this brand’s drink will also be delighted with the free branded hipflask promo, and provided they receive excellent service for their loyalty,  the business will continue to attract more and more customers through positive word-of-mouth.

Thus, a free branded gift with purchase, when executed correctly can be an effective way for a brand to market themselves on a regular or seasonable basis.

Creative Visibility: Unique Ice Buckets for On-Premise Campaigns

Ice Buckets are an excellent and very visible advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China who can offer standard designs for beer buckets.   This bucket provides excellent advertising for brands with big logo printing areas at the sides & is one of the most unique ice buckets you can see around.

Beer is so important for parties, having these ice buckets will make the party even better!

Customised ice bucket

Nothing beats the taste of cold liquor. A unique interpretation of an ice bucket was executed for the brand Wolf Blass in collaboration with the Manchester City Football club.

The design was inspired by MCFC's true love for the game as the actual football they all grew up to love. Truly a unique piece which can easily become a fan collectible. Made with high quality PVC, this product is light weight and easily cleaned after every use. A perfect and ingenious way to get visibility for your brand in the most innovative and fresh manner. 

Merchandise Visibility: iPhone Cases from Matua

In today’s technological age, we can be certain that most of the clients we cater to have mobile phones in their palms and pockets. Gadgets have evolved into a necessity in this generation—a social disadvantage but also a marketing opportunity.

People nowadays can’t take their eyes off of their phones and have developed a habit of constantly taking it out to check for a message or even a call. Mobile phones have become very visible in our environment; hence, an opportunity for marketing and advertising.

In choosing your next merchandise, you should always take note of your target consumers and be able to immerse yourself into their way of thinking, their way of life. A strategy you can apply is embedding your brand to the essentials. Through this, it is certain that your brand will be seen as essentials, such as mobile phones, are always out of the house.

Producing merchandise which can complement and support a mobile phone’s function is an effective strategy to expand your brand’s coverage. It is also ingenious in a sense that your patrons will be your medium to a wider reach. The challenge comes with how you design such product which can attract and earn the trust of a patron.

Using premium materials is a definite must. Durability and style will be the main pillars of any merchandise. Just like this cellphone case produced by Penfolds, it is a simple classic design crafted in high quality leather. In producing merchandise such as these, one should always keep in mind the brand image you want your consumers to see--- a premium brand will always have to produce premium-looking merchandise made from quality material.

Merch and Effect takes you onto the road to ingenuity when it comes to developing your merchandise. To be honest, all it takes is a little common sense and a whole lot of motivation and passion for your brand. Let your ideas flow and imagination run wild!

Corporate Merchandise: Optimising your Marketing Budget

If you are looking into maximising your marketing budget this year, then you should invest in corporate gifts! Most people like to get things organized to welcome the beginning of the year. This is why everybody always have a new year resolution. Help your clients and business partners to get organized. A thoughtful gift is always appreciated far more than its actual value. Here are some ideas on how to make organizers and compendiums interesting and useful!
People nowadays own highly portable gadgets. These gadgets help them to be more productive. An iPad compendiums is great for any iPad owner who wants to get organized. The iPad can be inserted into a detachable pocket that serves as iPad case and stand. On the outer cover of this pocket there are some compartments where users can put their iPad cable, USB flash drive, credit cards and many more. being able to contain A4 size paper, this compendium is great for carrying important documents as well.

This gift is highly customisable. You have many options on colour and material. PU can be a very good material for this if leather is too luxurious for the target audience. Having a large surface area, you can choose to brand it prominently or subtly. You can even customize the finishing. Try using foil stamping to make your brand more visible.

Using Marketing Budget Optimally

Corporate gifts can strengthen your brand image and your ties with your partners. It also increases brand awareness. It is a form of subtle investment. Using your marketing budget for corporate gifts will enforce brand recall and hopefully generate more collaborations.