australia wine

GWP Ideas

Practical Merchandising: Functional Aprons for your Campaign

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom barbecue aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

GWP Ideas

Premium Merchandising for Less: Cardboard Coasters

Coasters are capable of protecting table surfaces from condensation and potential scratches by providing a place for drinks to rest upon which makes these coasters excellent as gifts and for campaigns during pub events and at clubs.

Why is a coaster good for marketing your brand?

Easy to personalise. Coasters are easy to design with your drink's logo, brand and even slogan. They can feature the colours of your brand to show off your personality. They can also be customised to suit any shape of coaster, and can be made in different materials.


Brand awareness. Cardboard coasters are great for placing on the bar counter and on tables, they will also be continually used for customers to place their drinks and will therefore the brand will always be seen.

GWP Ideas

Premium Merchandise: Stemless Wine Glasses

Custom made wine glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your wine in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your wine brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this wine.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this premium glass will interest customers to buy, because it offers more than other wine brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

GWP Ideas

Merchandising Ideas: Rustic Mugs for your Brand

Marketing campaigns involving mugs have become too common to find as on-pack gifts. People just expect to see them everywhere and therefore it is not a massive hit anymore. Why not play around a bit with the designs? 

How will these rustic mugs enable your brand to raise its awareness and branding?

  • These mugs can be fully customised with your logo branding through heat transfer or decal printing and can be included in a small gift box which is also customisable and will add value to your promotion.

  • Brands are always expected to include products that customers will find useful for sure and ensure that they are going to be used on a daily basis.

  • This will give the brand exposure and visibility as people might need certain brand products to fulfill their needs. For example, if a beer brand has included these mugs within their promotions, imagine how great it would for a brand to stand out in a daily item they use every day to remember them to purchase their products.

 

GWP Ideas

Premium GWP: Wolf Blass Limited Edition

GWP promotions help you to boost your sales! Customers love receiving free gifts with their purchases. This makes customers feel valued and that the brand cares for them. What makes a GWP even better is the high-perceived value that the free glassware has.

The wine glass has a high utility value due to its brilliant design and the use of premium quality glass. Therefore some customers may be attracted to the GWP and will be willing to spend more in order to obtain it. This will result in more impulse purchases and will increase the profits for Wolf Blass.

Why do we like this Wolf Blass GWP campaign?

Brand recognition. The logo on the glass will allow you to make yourself known and improve your brand awareness. It is the repetition that persuades your identity in the mind of the customer, and the more he finds himself exposed to your logo, the more easily he will recognise you.

Boost sales. If customers are used to receiving premium gifts each time they buy one of your products, it is certain that they will have a good image of your business and that they will want to consume even more.

GWP Ideas

Premium Products: Curved Handle Mugs for your Liquor Brand

This curved handle mug is an incredibly unique take on a regular mug; which makes it a fantastic opportunity for a unique product, be it for a gift with purchase campaign, in an on-pack promotion or even during a giveaway.

What we like about this mug is the unique shape of the curved handle. This makes it more likely that the consumers you give the mug to will remember your brand and relate it to innovative and high quality products, which will produce a positive association between your brand and your customers.

Why use an curved handle mug as a premium gift?

Primarily because it’s an excellent branding opportunity, as you can from the images, any logo or image can be added to the unique mug, which in turn will increase brand awareness and reassures your customers of the quality of your products.

Another aspect to consider when providing consumers with a uniquely shaped mug is that they can be completely customised to match your brand or a specific theme, for example, changes can be made to the logo and images printed on the mug, as well having the option to customise the shape, size and pantone color of the mug. Depending on how it’s customised, the curved handle mug can be made to look like a premium gift, with a much higher perceived value than it actually has.

It’s not only the mug by itself that makes it seem like a high end product, that consumers will feel valued and appreciated to receive, it’s also the packaging. A branded box, to package the mug can really improve its perceived value, making consumers feel appreciated, which leads to a higher likelihood that they’ll make repeat purchases or recommend your brand to others.

Mugs are also often used for very long periods of time, especially if they’re as high quality as these curved handle mugs. Many times they’ll be used in public, such as in the workplace; meaning higher visibility for your brand, which in turn will lead to improved brand awareness.

Premium Merchandising: Custom POS Displays

An original POS Display is great to gain a lot of attention and big sales through the whole campaign and even after. This design will especially catch the eyes of potential consumers and liquor enthusiasts in the supermarket or the DFS.

A private and dedicated POS permits you to offer the customer a larger range of products. Moreover, you are given enough space and freedom to advertise and highlight the main features of your products.

Why should you think about a Custom POS Display?

Unique but effective. A POS Display is used by many brands, which means that you need to come up with a new and unique design for your custom POS display. This design above is an original design, which you would not see at any brand.

Additional customers. After using such a custom POS display your brand awareness will be gained a lot of attention and this will not only influence the current but also potential customers and will increase your sale on these products.

GWP Ideas

Merchandising Ideas: Tritan Cups for your Liquor Brand

Why you should consider promotional plastic cups for your campaign?

These types of cups are a great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.

2. Cups can have any classic shape such as wine/champagne/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customisable!

3. Good quality material gives a high end feel and sophisticated look.

4. Available in different translucent colours and 1 colour logo printing on the cup.

5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe.


Tritan cups are just great as an item for your marketing campaign which will increase brand visibility and the image of the company. This product can be associated not only with alcoholic brands and beverages, but also with soft drinks and non-alcoholic. It can be perfectly utilised for promotion in bars, at outdoor events, corporate parties or banquets.

Plastic cups come in high end packaging giving a VIP feeling to the product and adds perceived value. The packaging can be completely customized with your brand requirements and go along with your corporate style.

 

GWP Ideas

Premium Merchandising: Investments on Functional Products

The key to the success of some well-known companies lies in their constant investment in attractive communication campaigns to keep their customers loyal. This branded bag as gift with purchase launched by Glen Grant is an exclusive premium offer that will definitely increase the sales of the company.

In addition to getting great liquor, the customer comes out of the store with a Glen Grant bag as GWP, just as lovely of the same brand. They will like the sportswear bag look and chic.

This will be suitable for short stays or for a weekend, but will also accompany your customers in any of their sporting moments while making the brand visible everywhere. The logo stands out well on a black background but without being invasive on the bag, and customers are looking for this good balance.

Why do we like this Glen Grant bag as GWP?

Brand recognition. The logo on the bag will allow you to make yourself known and improve your brand awareness. It is the repetition that persuades your identity in the mind of the customer, and the more he finds himself exposed to your logo, the more easily he will recognize you.

Boost sales. If customers are used to receiving premium gifts each time they buy one of your products, it is certain that they will have a good image of your business and that they will want to consume even more.

GWP Ideas

Practical Merchandising: Canvas Aprons for Outdoor Visibility

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom barbecue aprons are a high-quality merchandising idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

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We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom barbecue aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.

Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.