Premium Merchandising for Less: Cardboard Coasters

Coasters are capable of protecting table surfaces from condensation and potential scratches by providing a place for drinks to rest upon which makes these coasters excellent as gifts and for campaigns during pub events and at clubs.

Why is a coaster good for marketing your brand?

Easy to personalise. Coasters are easy to design with your drink's logo, brand and even slogan. They can feature the colours of your brand to show off your personality. They can also be customised to suit any shape of coaster, and can be made in different materials.

Brand awareness. Cardboard coasters are great for placing on the bar counter and on tables, they will also be continually used for customers to place their drinks and will therefore the brand will always be seen.

Merchandising Ideas: Shot Glasses with Coloured Rims

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

3 Perks of this Item at a Duty Free Store

Elegant-looking. The coloured rim shot glass is unique and has the Skyy Vodka identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Premium Merchandising: Bottle Glorifiers for your Campaign

Bottle glorifiers are great tools to capture the attention of patrons at clubs, bars and restaurants.  Bottle glorifiers display spirits and beers in the most attractive manner to capture the mood and image of the individual drinks.  The display is a strong on site advertisement and a good display will result in greatly increased sales.

Nowadays, bottle glorifiers are very popular premium items. A glance through the market and we will find  wide variety of bottle glorifiers.

Colour, is one of the most basic branding requirements and we are able to match the pantones of the drink we are promoting. This Skyy Vodka bottle glorifier definitely exemplifies quality and class due to the use of multiple high end materials. Lighting or Sound can also be integrated to improve the overall outlook of the display. To promote a wide range of alcoholic beverages, some bottle glorifiers contain more than one bottle showcasing the depth of the brand. We can also arrange for this kind of POS to be adapted for tastings across the range of tastes or vintages of the product.

Merchandising Ideas: Rustic Mugs for your Brand

Marketing campaigns involving mugs have become too common to find as on-pack gifts. People just expect to see them everywhere and therefore it is not a massive hit anymore. Why not play around a bit with the designs? 

How will these rustic mugs enable your brand to raise its awareness and branding?

• These mugs can be fully customised with your logo branding through heat transfer or decal printing and can be included in a small gift box which is also customisable and will add value to your promotion.

• Brands are always expected to include products that customers will find useful for sure and ensure that they are going to be used on a daily basis.

• This will give the brand exposure and visibility as people might need certain brand products to fulfill their needs. For example, if a beer brand has included these mugs within their promotions, imagine how great it would for a brand to stand out in a daily item they use every day to remember them to purchase their products.

Premium GWP: Wolf Blass Limited Edition

GWP promotions help you to boost your sales! Customers love receiving free gifts with their purchases. This makes customers feel valued and that the brand cares for them. What makes a GWP even better is the high-perceived value that the free glassware has.

The wine glass has a high utility value due to its brilliant design and the use of premium quality glass. Therefore some customers may be attracted to the GWP and will be willing to spend more in order to obtain it. This will result in more impulse purchases and will increase the profits for Wolf Blass.

Why do we like this Wolf Blass GWP campaign?

Brand recognition. The logo on the glass will allow you to make yourself known and improve your brand awareness. It is the repetition that persuades your identity in the mind of the customer, and the more he finds himself exposed to your logo, the more easily he will recognise you.

Boost sales. If customers are used to receiving premium gifts each time they buy one of your products, it is certain that they will have a good image of your business and that they will want to consume even more.

Premium Products: Curved Handle Mugs for your Liquor Brand

This curved handle mug is an incredibly unique take on a regular mug; which makes it a fantastic opportunity for a unique product, be it for a gift with purchase campaign, in an on-pack promotion or even during a giveaway.

What we like about this mug is the unique shape of the curved handle. This makes it more likely that the consumers you give the mug to will remember your brand and relate it to innovative and high quality products, which will produce a positive association between your brand and your customers.

Why use an curved handle mug as a premium gift?

Primarily because it’s an excellent branding opportunity, as you can from the images, any logo or image can be added to the unique mug, which in turn will increase brand awareness and reassures your customers of the quality of your products.

Another aspect to consider when providing consumers with a uniquely shaped mug is that they can be completely customised to match your brand or a specific theme, for example, changes can be made to the logo and images printed on the mug, as well having the option to customise the shape, size and pantone color of the mug. Depending on how it’s customised, the curved handle mug can be made to look like a premium gift, with a much higher perceived value than it actually has.

It’s not only the mug by itself that makes it seem like a high end product, that consumers will feel valued and appreciated to receive, it’s also the packaging. A branded box, to package the mug can really improve its perceived value, making consumers feel appreciated, which leads to a higher likelihood that they’ll make repeat purchases or recommend your brand to others.

Mugs are also often used for very long periods of time, especially if they’re as high quality as these curved handle mugs. Many times they’ll be used in public, such as in the workplace; meaning higher visibility for your brand, which in turn will lead to improved brand awareness.

New and Innovative Merchandising: Mixed Material Glassware

A simple wine or champagne glass can radiate timeless elegance. A Mixed Material Glasses are part glass, part silver/gold/copper look. They are perfect to create a classic yet modern atmosphere in a restaurant or bar. Any drink served in these Custom Glasses will get a very luxurious look.

Next to the various different metal colours such as gold and copper look, there are also several options for the glass itself. This makes this premium Glass even more unique. Glasses like these would look very good at weddings or conferences, as it adds a luxurious touch.

Why do we like these Creative Designs for GWP Glassware?

Design Appeal: These glasses all have a very unique and stylish look. Whether they are offered as Gifts with Purchase, or used as a premium Item, they will definitely help boost your brand name!

Increased Brand Value: These unique Glasses look luxurious and trendy. With the addition of your brand name and logo, customers will have a good image of your brand.

Better Brand Remembrance: Offering such unique designs for your premium Giveaway or Bar GWP will make you stand out from other brands who have normal glasses. Customers will definitely remember such a colorful, trendy glass, which may lead to word-of-mouth advertisement.

Premium Merchandising: Custom POS Displays

An original POS Display is great to gain a lot of attention and big sales through the whole campaign and even after. This design will especially catch the eyes of potential consumers and liquor enthusiasts in the supermarket or the DFS.

A private and dedicated POS permits you to offer the customer a larger range of products. Moreover, you are given enough space and freedom to advertise and highlight the main features of your products.

Why should you think about a Custom POS Display?

Unique but effective. A POS Display is used by many brands, which means that you need to come up with a new and unique design for your custom POS display. This design above is an original design, which you would not see at any brand.

Additional customers. After using such a custom POS display your brand awareness will be gained a lot of attention and this will not only influence the current but also potential customers and will increase your sale on these products.

Premium Products: Functional GWP Items

Umbrellas make a great GWP because it is practical for daily use and almost everyone needs to use it. Be it a rainy day or a sunny day, an umbrella would definitely come in handy. The thing that makes this gift a favorite for marketing managers is the fact that it is easy to customise. The umbrella can be made into many different designs to suit your brand image.

Why use umbrellas as a GWP?

An umbrella is a simple product. So why do marketers use umbrellas as marketing gifts? Although people may find it a chore to bring an umbrella out, it is still an essential item when it comes to unforeseen weather. People have high-perceived value of umbrellas as it looks expensive and sturdy. People feel that companies who give umbrellas are generous with their gifts. Furthermore, umbrellas are handy products that everyone would definitely need to use.

Branding your GWP!

Umbrellas can be customized to suit your branding requirements. The color of the umbrellas can be chosen according to your logo or company color. Slogans or contact information can also be printed on the umbrella itself. These branded umbrellas could then be used as free walking advertisements for your company. Enhance brand awareness when people use these umbrellas in public. Those who come across this GWP would then be able to learn about the company. Brand recollection happens when people continually use the umbrella as they need it.

Branded umbrellas are an inexpensive way of gaining more attention for your business. Out of curiosity to what information is printed on the umbrella, people may go closer for a better look. This way, they would be able to understand more about the company. Using items in such a way can help boost sales greatly for the company. Since umbrellas can be carried around anywhere, they may even be used overseas. Brand name of your company would then be even spread beyond your country’s border to other countries.

Merchandising Ideas: Tritan Cups for your Liquor Brand

Why you should consider promotional plastic cups for your campaign?

These types of cups are a great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.

2. Cups can have any classic shape such as wine/champagne/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customisable!

3. Good quality material gives a high end feel and sophisticated look.

4. Available in different translucent colours and 1 colour logo printing on the cup.

5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe.

Tritan cups are just great as an item for your marketing campaign which will increase brand visibility and the image of the company. This product can be associated not only with alcoholic brands and beverages, but also with soft drinks and non-alcoholic. It can be perfectly utilised for promotion in bars, at outdoor events, corporate parties or banquets.

Plastic cups come in high end packaging giving a VIP feeling to the product and adds perceived value. The packaging can be completely customized with your brand requirements and go along with your corporate style.