People never really grow out of their love for toys where a push of a button can lead to an action. This reflects on their love for interactivity where they feel that they have some involvement in the whole cause and effect scenario.
Even the simplest cause and effect can appeal to the customers and significantly increase your brand's perceived value and appeal.
Take this well-made American Honey Shot Machine we designed and made for the brand. The purpose of this machine is pretty simple: keep the drinks cold and dispense them when the lever is pulled. Simple, but interactive.
Because of its light box body, it doubles as a brand awareness tool for the American Honey Brand. It definitely makes the brand stand out among the others on the countertop, plus the added functionality of dispensing American Honey drinks makes it all the more fun and interactive.
What's great about shot machines is their design versatility. Sure, a lot of products has that trait but shot machines work pretty well as a stand-alone brand awareness tool given their size. Their size itself offers a lot of options for decorating and designing. The body can be modified into unique shapes to a fit the brand's image and aesthetic. There are other features that can be added, too. Some add lights and sounds to the body to make it even more attractive and enticing.
In the making of this shot machine, Merch & Effect has saw through all the process. From the concept, design, technicalities, and production, we made sure that this product comes out better than we have first imagined it.
The world of drinking glasses is fascinating with so many different types of glasses to choose from. Nobody can have a complete set of all styles of drinking glasses in their kitchen cupboard, so this means there is no end to the collectible nature of these – making them perfect for marketing gifts.
Some drinks have to be specially served in a specific glass, such as champagne or certain liquors. You can’t serve wine in a shot glass or champagne in a beer mug. As a beverage brand, it is important to educate your customers on what kind of glassware to use and the different characteristics of such.
Shot glasses are part of the Tumbler family of glasses, mostly used to drink or measure small doses of alcohol(between 44ml – 50ml). Across the world different sizes of shot glasses are common. There are an immense variations of shot glass shapes, due to the production process which enables unique mould creationsto be mass produced using the machine blown production process.Customization is very easy using the mold process, different sizes, shapes and dimensions are feasible as well as printing logosand brandnames.
Campari’s Wild Turkey is offering this limited edition whisky gift set, which includes a bottle of whisky along with some premium glasses. You will never miss this eye catching box with such an attractive POS display.
Gift sets would naturally have a much higher perceived value than a single GWP item. Wild Turkey has taken this marketing strategy into mind and offered a limited edition gift set. With such a unique yet meaningful gift set offered, people would be enticed to purchase them.. This would definitely be able to help boost Wild Turkey’s sales as it would be able to act as an incentive to attract consumers into selecting their whisky over the others.
This Limited edition Wild Turkey American Honey 700mL Glasses Gift Pack features a 700mL bottle of the exceptionally smooth Wild Turkey American Honey Liqueur with 2 limited edition Wild Turkey Glasses. The glasses hold 440mL and are a unique 6 sided design. One side of the glass features the wild turkey whereas the other side is branded with the words "Wild Turkey American Honey". This is a limited edition gift set, so hurry. Wild Turkey Honey is the original honey bourbon liqueur created in the mid-seventies and now called American Honey.
To effectively achieve your marketing aim of boosting sales, be sure that you offer gift items that are related to the products you are selling. This way, people would be more interested in purchasing your products if the gift items are attractive and useful.
Branding your company logo on the promotional gifts you are offering to your consumers would potentially increase brand awareness greatly. When consumers carry this gift set boxes out or using them at home, other people would be able to notice Wild Turkey or American Honey’s brand name. These branded items could act as a free walking advertisement for your company and ultimately increase sales in the long run. Hurry and get your very own branded premium gift items to offer your consumers
When looking at advertising signage for your business, Merch and Effect has experience with Neon Signs. Neon signs offer a very effective and affordable way to advertise your company 24/7.
Some key features to bear in mind:
Neon signs offer flexibility in your message – You want to be able to change your message? A neon sign is the right choice for you. Whether you want to advertise a sale or to let prospective customers know your hours, you will be able to do it with a neon sign quickly and easily.
You can evencustomize shape of your sign to match your business needs. Neon brand signs come in many different varieties, shapes, colors, design and sizes – You will be amazed at the different options that neon signs offer. The right sign is just as important as what you put on the sign; it has a huge impact upon your business. If it is not the right size or style, it will not be seen from the road that you are trying to target, so keep that in mind when you are choosing your custom neon sign.
Open neon signs can advertise for you all day, every day – You can allow the Neon sign to advertise your business every single day, all day. This will mean that you can reach customers even while you are sleeping, with absolutely no effort from you!
One of the world’s prominent liquor companies such as American Honey, Campari and Penfolds are currently offering different types of liquor promotional products. Such products are being offered as gift with purchases with every sale. A gift with purchase can really put your product well above others. But point of sales displays can help it achieve more. Below we will discuss why this is another example of successful marketing effort for any liquor brand.
Why Liquor Promotional products are a great idea:
Increase product portfolio: Offering a new liquor promotional product is a brilliant way to expand and strengthen your position in the market. A fantastic way to test the popularity of these new products is as a gift with purchase. If it is well received, then the complimentary product can be added your company’s product range. As a result, your business revenues will increase significantly.
Customer retention: Continuing to offer promotional products and gift with purchases are fantastic ways to maintain customer loyalty. This will ensure customers always purchase your products instead of rival competitors.
Encourage sales: A free gift with purchase is a great way to boost salesand gain attention of potential consumers. This promotional satchel will make customer feel like they are getting for their money whilst increasing customer satisfaction as well. The bag also offers a practicality that other promotional products cannot offer, since it can be used in many different ways. The fact that the bag encourages use will contribute to its ability to sell.
Design: It is crucial that any promotion is to be appealing to those passing by. These displays are both eye-catching and organised, which in-turn improves brand image. Also, the premium packaging on offer here will provide plenty of space for branding. This will go a long way to increasing brand awareness.
Everyone loves a free gift. So, why not test your new product as one? It is a wonderful way to see how customers react to your new ideas. Get your businesses expanding with a new promotional product now!
Here at Merch and Effect, we have significant experience in product design, product sourcing and product manufacturing. We can help you utilise your passion and budget this 2016 in an effective manner. Be sure to check out our products page for more inspiring and innovative promotional products that your brand deserves.
The Market Place offers consumers a unique combination of international and customized assortment of foods with competitive prices –- all within a pleasurable, comfortable and contemporary shopping environment.
This Campari wine barrel is made of the finest quality material and this gift with purchase promotion is bound to encourage sales especially for wine enthusiasts and collectors. Moreover, the barrel is also a perfect incentive product for wine promotions. Choosing the right promotional products is no doubt a contributing factor which determines the level of success for a promotional campaign. The only effective way to communicate to your consumers the essence of your brand, may it be classy, premium or just plain fancy, is through these types of merchandise. Yes, it may cost you a relative amount of money but it is an investment that’s totally worth every penny.
Here is one we designed and produced for Campari, a 3L wine barrel. The barrel was made out of wood. It could be filled with wine that you could then serve thanks to the attached spigot.
Though it is relatively costly to make than your basic promotional item, we thought it could make a great gift for :
restaurants that carry your wine
your company’s top customers
a lucky draw
a fundraising event etc.
If you need help in brainstorming new and innovative ideas for your upcoming marketing and promotional events, please feel free to contact Merch and Effect. We would be glad to collaborate with you.
