Innovative Merchandise

Innovative Merchandise

Merchandise Ideas: Unique and Iconic Headphones

Excellent idea for your brand placement: High-end Headphones. Do you see how featureless print “wireless headphones” can be perfectly replaced by your corporate logo? We definitely do. That is why we advice you to choose this very product for your marketing campaign.

High-end headphones like the ones in this blog boast extraordinary sound, build quality, and comfort for music lovers. With impressively clear accuracy, their sound profile tones are hard to resist.

A great variety of business should consider the implementation of this  promotional idea: a recording studio, music store, electronic music production and DJ school, any store selling techniques. They can be used as present, given with purchase over a certain amount of money, or as a giveaway in the honor of your company’s anniversary, or for internal marketing, as a holiday gift to your best employees.

Innovative Merchandise

Premium Merchandise: Luxury Laptop Bags

In today’s technological age, we can be certain that most of the clients we cater to have laptops and tablets. Gadgets have evolved into a necessity in this generation—a social disadvantage but also a marketing opportunity.

People nowadays can’t take their eyes off of their gadgets and have developed a habit of constantly taking it out to check their social media accounts, e-mail for a message or even a call. Electronic gadgets have become very visible in our environment; hence, an opportunity for marketing and advertising.

In choosing your next merchandise, you should always take note of your target consumers and be able to immerse yourself into their way of thinking, their way of life. A strategy you can apply is embedding your brand to the essentials. Through this, it is certain that your brand will be seen as essentials, such as laptops and tablets, are always out of the house.

Producing merchandise which can complement and support a gadget’s function is an effective strategy to expand your brand’s coverage. It is also ingenious in a sense that your patrons will be your medium to a wider reach. The challenge comes with how you design such product which can attract and earn the trust of a patron.

Using premium materials is a definite must. Durability and style will be the main pillars of any merchandise. Just like this laptop bag designed for Matua, it is a simple classic design crafted in high quality canvas. In producing merchandise such as these, one should always keep in mind the brand image you want your consumers to see--- a premium brand will always have to produce premium-looking merchandise made from quality material.

Merch and Effect takes you onto the road to ingenuity when it comes to developing your merchandise. To be honest, all it takes is a little common sense and a whole lot of motivation and passion for your brand. Let your ideas flow and imagination run wild.

Innovative Merchandise

Premium Merchandise: Functional Insulated Bottles

According some surveys, a stainless steel became the most convenient and useful material for bottles. Your company will be one step ahead with these insulated bottles

It is not surprising that these bottles are used not only by travellers but also by ordinary people. Consists inside and outside of high-grade stainless steel without any glass. These branded bottles are the best practical choice for long-life drink ware because stainless steel is strong and impact resistant material.

Stainless steel is non-reactive with acidic beverages. This item provides a clean, neutral taste and won’t affect flavor or smell like other materials.

Why is it good idea to use this insulated bottle for your campaign?

Brand value. We would like to notice that stainless steel is safest material for food and drinks. These double wall branded stainless steel flasks are non-toxic and completely BPA free and do not contain any dangerous components. Take care of your customers and they will gratefully repay. By using these products for your campaign you can increase brand value.


Green marketing idea. Need to emphasise that these stainless steel items are 100% recyclable compare with glass, conventional plastics or compostable PLA plastic material used to make most other bottles. With this idea you can emphasise the environmentally-friendly policy of your company.


Enhances Brand Visibility.  Double wall branded stainless steel with vacuum insulated, keeps hot and cold all kinds of drinks for longer time. That’s why your customers will bring it to the job or use for walking in the park, or take to the gym, where everyone will see your brand logo printed on this gift.

Innovative Merchandise

Functional Merchandise: Custom-Shaped USB Flashdrive

 The first USB stick was sold in the magical year of 2000, and immediately became a worldwide hit. It’s amazing to think about how far technology has come in less than twenty years, and nowadays Flashdrives are almost staple items that everyone has. The first generation USB sticks only had a storage capacity of 8mb, which roughly equates to only a few files.

As of 2016, however, there are already USB sticks with 1 terrabyte capacity. The market is saturated with so many innovations for the use of Custom USB sticks. Because USB sticks have been around for such a long time, it might be difficult to come up with new ideas for designs. 

USB sticks might not be that special, but that’s no reason to use boring Custom USB sticks! This premium design has a leather strap and a magnet attached to it.  Functionality and style in one. A brand name or logo can be put on the leather strap, or etched into the metal. This type of Custom USB sticks would be perfect to set the tone of your company. These USBs have a luxurious feel to them, making them perfect corporate gifts or promotional products for CEOs.

Innovative Merchandise

Merchandise Ideas: Premium Outdoor Products

Our company is fond of the classy design, natural materials and convenience of usage. It’s amazing how simple the picnics and outdoor events can be organised with the help of these strawy baskets, cooler bags and picnic backpacks.

Why do we love these picnic sets for outdoor merchandise?

Beautiful design – natural material and high-end quality will add a great value to your brand.
Convenient usage – easy to carry outdoor to events and picnics.
Variety of options for logo placement – silk screen printing on cotton up to 5 colours, embossing on leather patch, and laser engraving on metal zips.
Multi-purpose promotional item – perfect as a high-end gift for key clients, gifts for company anniversary to your colleagues, outdoor advertising at the festivals, events and celebrations.

Innovative Merchandise

Premium Merchandise: Functional On-Premise Products

Visual Merchandising covers all the necessity to capture the attention of the customers by all means from the facade of the store to the location of each product inside the store – may it be a department or specialty store.

To capture attention, awaken the senses, provide the customers a wonderful buying experience, which will bring them back to the store for the next time and become a loyal customer, and make more sales are the major concern of an effective visual merchandising.

No one wants to have boring product display; every visual merchandiser wants to have interesting shop window and indoor display to capture not just the attention of the customers, but their entire senses.

Variation will support your theme to avoid boringness of display and decoration. You can use the same theme every year but avoid using the same display and style. You need to create a new look or else you will only annoy your viewers.

Scheme is also best applied to employ variation. A scheme works like a sub-theme. Say for example you theme is Christmas, you can create one White Christmas Window, one Toys Kingdom Window and one Christmas Party Window. All of these three schemes are related to your Christmas theme.

Also avoid using the same material for different themes consecutively. You may keep the materials you have recently used and use it again after few months or put it in other locations or other branch of your store.

Innovative Merchandise

Premium Merchandising: The Importance of Packaging

Packaging plays a very important role in increasing the perceived value of the gift you are offering. Promo gifts offered as an on-pack gift is often low end products. Customers may be able to tell and the product will lose its appeal. 

Why should you pay attention to custom packaging?

Makes Brand More Important. First of all custom packaging is essential tool in order to increase brand awareness. It is important to present the product to your target audience in the right light. There is a direct relationship between the type of packaging and product’s price. And we can see this fact on the example of these expensive drinks and their high-end packaging.


Product Protection. Custom packaging has a lot of functions but the main is protection. Drinks bottles are all made from glass – quite fragile material. But with this custom packaging you can keep calm about product safety. Firstly bottles are fixed inside the packaging box, so they will not hover during the carriage. Secondly these promotional gift boxes tightly close due to special mechanism.


Design Appeal. The second packaging function is advertising. Packaging is often called as “silent seller”. Usually it highlights a certain product among others and motivates customer to make a purchase. That’s why it is really important to make custom packaging.

Innovative Merchandise

Creative Merchandise: Unique Ice Buckets for Premium Liquor

Ice Buckets are an excellent and very visible advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China who can offer standard designs for beer buckets.   This bucket provides excellent advertising for brands with big logo printing areas at the sides & is one of the most unique ice buckets you can see around.

Beer is so important for parties, having these ice buckets will make the party even better!
 

Customised ice bucket

Nothing beats the taste of cold liquor. A unique interpretation of an ice bucket was executed for the brand Wolf Blass in collaboration with the Manchester City Football club.

The design was inspired by MCFC's true love for the game as the actual football they all grew up to love. Truly a unique piece which can easily become a fan collectible. Made with high quality PVC, this product is light weight and easily cleaned after every use. A perfect and ingenious way to get visibility for your brand in the most innovative and fresh manner. 

Innovative Merchandise

Innovative Merchandise: Functional Bluetooth Speakers

You can’t get any more multifunctional than this cool smart promo speaker idea! Use Bluetooth, listen to music, take phone calls or use it to read your favourite book at night, it does it all.

This multifunctional Bluetooth speaker is very appealing with its ability to allow you to take mobile phone calls (not something seen with speakers).

Furthermore, this item offers not only the ability for hands free contact with other people via phone, but with its changeable night light function gives people the opportunity to have a reading light for bed without damaging eyes.

Why we advise you to use this merchandise for your brand?

Boost your sales. You could offer this product to your customers as purchase with purchase. In this case a Bluetooth speaker can catch customers eyes and motivate to make some purchases. As a result you could achieve the increasing of sales and make a huge profit.
Design appeal. This smart promo product is made of metal. The design looks attractive and modern and will suit any décor. This multifunctional Bluetooth speaker provides a lot of space for your companies or brands logo. Allows easy application of a logo to the light or the side of the metallic bottom.
Makes brand more important. Give this product as a gift for your high-end clients or partners and you must be sure that they will never forget this nice gesture. It will strengthen the partnership and increase your brand value.
Practicality. It is a excellent idea to use this as a portable audio system during parties with friends and gatherings with family, or even as a lamp during camping. It is easy to carry and convenient to use, doesn’t take up a lot of space and even has a slot for SD memory cards. In this case you wouldn’t have to worry about your mobile phones battery level.

Innovative Merchandise

Creative Merchandising: Bottle-Shaped USB from NZ Pure

The first USB stick was sold in the magical year of 2000, and immediately became a worldwide hit. It’s amazing to think about how far technology has come in less than twenty years, and nowadays Flashdrives are almost staple items that everyone has. The first generation USB sticks only had a storage capacity of 8mb, which roughly equates to only a few files.

As of 2016, however, there are already USB sticks with 1 terrabyte capacity. The market is saturated with so many innovations for the use of Custom USB sticks. Because USB sticks have been around for such a long time, it might be difficult to come up with new ideas for designs. 

If you are looking for a fitting memento to include in your product launch, this bottle-shaped USB made for NZ Pure is just the kind you should get. In this digital society, everybody could use their own handy flash drive that fits perfectly into one’s pockets. Embed your brand's image onto your consumers functional lifestyle.