Innovative Merchandise

Innovative Merchandise

Brand Merchandising Strategy: Innovative and Practical Design

Innovation is just around the corner if you truly have a passion for liquor and wine merchandise. Sky is the limit when it comes to showcasing your brand but what makes any merchandise stand out is its practicality for any liquor lover. It is always necessary to find inspiration in the things we use every single day; and most importantly, you should be able think like a true alcohol enthusiast.

There is nothing classier than your very own liquor dispenser. Having your brand embedded in one of these products will bring practical service and style to your loyal patrons. Having a liquor dispenser in someone’s den is a convenient way to store each person’s favourite wine and liquor bottles. It can take off the hassle of having to lift up any bottle to pour onto a guests’ glass or even your own. This dispenser acts like a faucet made in heaven; easy to operate and effective to use every single day.

Any liquor dispenser is open to customisation according to what you think your patrons will value. For example, applying a rig feature to your designed dispenser; through this function, your dispenser can be completely secured by installing the rig onto a table or counter top. This can definitely assure the safety of any enthusiasts’ liquor bottles. Say goodbye to spilt and broken bottles of precious liquor.

Merch & Effect takes you to road to creativity with the foundation of practicality. We can help your brand be inspired and invent your next breakthrough merchandise. This is what M&E is best at, CREATION from sheer INSPIRATION from your clients.

Innovative Merchandise

Premium Merchandising: Classy Powerbanks from Wolf Blass

Premium Powerbanks are common marketing gifts, often given away for free at events or given as incentive products for gifts with purchase. Therefore these products offer the perfect opportunity for Brand Activation.

Both objects are commonly used, no computer user is without such a USB stick; where as in our increasingly connected world, people are realizing the importance of a portable powerbank. These objects provide the perfect opportunity for brand activation and increase customer awareness of your brand.

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Powerbanks can be customized into any shape, with flexibility in the ability to highlight your particular company’s brand design. Artistic fusion and integration with your brand serves many purposes. It increases productivity, efficiency, though most importantly people enjoy decorations.

Designs to be used to help with brand activation can be various, choosing eye catching and original designs will appeal to potential customers. The more unique the design, the more a potential customer is likely to remember your brand and use your premium merchandise, thereby helping with your brand activation.

In summary, the best use of premium Powerbanks in brand activation is by offering those that have been specially designed. Merely offering a generic unoriginal product nowadays is not enough to market your brand and achieve brand activation.

Focusing on eye catching and original designs or designs that play to the strength of your brand are imperative when achieving brand activation.

Innovative Merchandise

Innovating Trends- Merchandise for the Evolving Market

Innovation is just around the corner if you truly have a passion for liquor and wine merchandise. Sky is the limit when it comes to showcasing your brand but what makes any merchandise stand out is its practicality for any liquor lover. It is always necessary to find inspiration in the things we use every single day; and most importantly, you should be able think like a true alcohol enthusiast.

There is nothing classier than your very own liquor dispenser. Having your brand embedded in one of these products will bring practical service and style to your loyal patrons. Having a liquor dispenser in someone’s den is a convenient way to store each person’s favourite wine and liquor bottles. It can take off the hassle of having to lift up any bottle to pour onto a guests’ glass or even your own. This dispenser acts like a faucet made in heaven; easy to operate and effective to use every single day.

Any liquor dispenser is open to customisation according to what you think your patrons will value. For example, applying a rig feature to your designed dispenser; through this function, your dispenser can be completely secured by installing the rig onto a table or counter top. This can definitely assure the safety of any enthusiasts’ liquor bottles. Say goodbye to spilt and broken bottles of precious liquor.

Merch & Effect takes you to road to creativity with the foundation of practicality. We can help your brand be inspired and invent your next breakthrough merchandise. This is what M&E is best at, CREATION from sheer INSPIRATION from your clients.

Innovative Merchandise

Trending Marketing Strategies for your Liquor Brand

Any bottle of liquor is exquisite as it is. But is takes a unique bottle holder to level up a bottle first impression to an enthusiast. Providing the best quality of liquor is not enough when pleasing your customers. Adding a little bit of flavor through unique designs of a bottle holder can open up a new dimension in marketing your product. 

These unique designs for holding up a bottle of wine can act as a gift wrap in itself. It is perfect for gifts and even better for a typical household. These products can improve the aura of any living space which can closely compete with figurines that contribute to the overall décor.  

Design possibilities for this piece are limitless. A brand that has a distinct icon or symbol can certainly benefit in producing this kind of product. It gives your consumers a true to life encounter with your brand. The only limit is your imagination.

Are you ready to reach new heights with your brand of liquor? The best is yet to come for any brand willing to explore on these design ideas. No other company is qualified enough to bring your imagination to life--- Merch & Effect. 

Innovative Merchandise

Innovative Merchandising: Shot Machines

People never really grow out of their love for toys where a push of a button can lead to an action. This reflects on their love for interactivity where they feel that they have some involvement in the whole cause and effect scenario.

Even the simplest cause and effect can appeal to the customers and significantly increase your brand's perceived value and appeal.

Take this well-made American Honey Shot Machine we designed and made for the brand. The purpose of this machine is pretty simple: keep the drinks cold and dispense them when the lever is pulled. Simple, but interactive. 

Because of its light box body, it doubles as a brand awareness tool for the American Honey Brand. It definitely makes the brand stand out among the others on the countertop, plus the added functionality of dispensing American Honey drinks makes it all the more fun and interactive. 

What's great about shot machines is their design versatility. Sure, a lot of products has that trait but shot machines work pretty well as a stand-alone brand awareness tool given their size. Their size itself offers a lot of options for decorating and designing. The body can be modified into unique shapes to a fit the brand's image and aesthetic. There are other features that can be added, too. Some add lights and sounds to the body to make it even more attractive and enticing.

In the making of this shot machine, Merch & Effect has saw through all the process. From the concept, design, technicalities, and production, we made sure that this product comes out better than we have first imagined it. 

Innovative Merchandise

Branding Strategies- Innovative Gifts for the Technological Age

Exceptional design in this branded USB compliments the Penfolds brand, increasing the perceived value of it. This better outlook on the company will give them a competitive edge over other liquor companies.

Innovation, a defining feature of the tech industry, as it changes so often. For this reason their promotional produce should also represent the brand in an innovative way. Quality, another defining feature of a successful liquor company. This branded USB does this, it’s a quality USB drive, again reflecting the quality of the brand.

The Benefits of Using Branded Produce in this Way

Brand Awareness and Brand Activation – As aforementioned this is a great way to bring awareness to your brand. You too can use innovative products as giveaways at conferences and trade fairs to promote your business and market your brand effectively.

Employee Satisfaction – Goods like this can be used as gifts to employees. Motivate your employees beyond pay and you can gift them with branded goods. Strengthening the bond between brand and worker.

Increased Perceived Value – Quality and innovation synergism in this form of branded USB certainly increases positive brand perception. Using innovative goods, branded and prided in a way that represents your brand can do this for your business too.

Ultimately, Increased Sales – All of the benefits outlined trickle down through your business. Ultimately benefiting it via increased sales through employee satisfaction, brand awareness and brand perception.

Innovative Merchandise

Travel Wallets for Functional Merchandise

Looking for functional products that suits travel and business? Then keep reading! Here are some suggestions of a travel wallet for your customers where they can keep all their passport, boarding pass, foreign currency or other important stuff when travelling. These are good quality items and could retain brand awareness if you print your logo on the product.

 

A travel wallet is a long lasting functional product, it is useful for your customers and you will benefit from choosing a product like this.

 

Offering your customers a travel wallet can make your business look more professional and shows that you care and knows what is important for your customer.

 

This is a great complementary product that makes you different from competitors.

Innovative Merchandise

Premium Oak Barrels for your Next Campaign

This custom barrel shape dispenser is an electric cooler made in ABS (thermoplastic resin). It comes with a high-end design in the shape of a dark brown barrel with a basic structure and two metal strings.

Why invest on this innovation?

Increased perceived value: This beer product idea doesn’t look like a tacky and cheap item, but as a well-built and quality item that will increase the perceived value of your customers. The barrel is perceived as an exclusive beer tower that add an extra worth to having a drink. That is the consumers will get a perfect temperature beer with a cool barrel dispenser.

Customer retention: Unless you distinguish yourself for the beer itself only, it is a good idea to aim to offer something characteristic that make people curious and give them a reason to choose your brand against another. This beer product idea could be that peculiarity for which people are willing to order your beer and keep doing it.

Advertising: The barrel has a very large area for branding but also advertising or custom designs. Ideal to be displayed in restaurants, pubs, at events and so on. Moreover, if you make sure the barrel to be used exclusively with your beer brand, people will pay more attention to your company and if they like the idea they will spread the word, of you offering a perfect combination of beer and peculiar barrel shape cooler dispenser.

Innovative Merchandise

Premium Duffel Bags for your Marketing Campaign

Duffel bags are easy to carry and can hold a lot of weight. They are mostly focused towards the women’s market, however times are changing. Men are now becoming more receptive to the idea of using a duffel bag. Custom bags are a marketing manager's favourite, as they can be easily customised to suit the needs of your brand.

These bags can be used in various types of marketing strategies. Use it as a free gift with purchase, or as a on-pack promotion to attract our fellow customers and try to retain them.

This custom duffel bag would be perfect for any purpose. It would be perfect for your day in school as it would be able to carry your book and a change of clothes if you decide to go for a workout after school. Even if you plan for an afternoon at the beach, this gift has more than enough space for food but also a change of clothes. With its multiple storage compartments, this gift with purchase is perfect for whatever the occasion.

Multiple other companies have used bags as promotional items as well. This proves that bags are indeed useful promotional items that helps boost brand awareness and ultimately generate sales.

Innovative Merchandise

Effective Marketing Strategies: In-Store Displays

An in-store display provides a perfect background to accentuate the product’s best features. Therefore rising initial interest towards the display as well as to the product. Can also be used to communicate brand’s personality through design making it easier for the customer to identify themselves with the brand.

This ideation for Hennessy was meant to rise an overall brand awareness for its line of liquor. The in-store display made it possible and brought even more benefits – high brand and logo exposure, positive brand associations and helped to distinguish the product from its competitors’ offerings.

Why should you think about a Unique POS Display?

  •  Fully custom. A custom POS display can be customised to any size, shape or colour to ensure that the promotion is unique and catches the customers attention. But it also ensures that the unique custom POS display upholds the brands core and reputation.
  • Eye-Catcher. Unique POS Displays are great to attract customer’s attention thanks to innovative designs. An on premise custom made display is a fantastic way to boost sales from the existing customer base, but it is also a great way to introduce potential new customers to the brand.
    • Generate sales: A well placed and implemented in store display is a crucial element in generating sales. It can catch the eye of a potential consumer, encourage an impulse buy or simply to offer a means to look. These are all positives that will contribute to generating sales. This is even more so when combined with a POS display.
    • Increase brand awareness: In store displays play a massive part in getting your brand out there and seen by others. If supported by an organised and vibrant display, it contributes to the idea that you are a big brand in the industry that you are in. This will not only help your brand image, but it will improve your brand recognition as well.
    • Stand out in store: A great in store display will instantly draw in customers to your product, as it varies highly in comparison to others. This makes customers more likely to inspect and purchase your product.
    • Flexibility: The brilliance of an in store display is that you can completely customise to your needs. You can promote any message you like in the manner that you find suitable. Using vivid colours and some clear images helps support the brands overall theme. Whether it is a small or a big display, the premise is always the same.