Innovative Merchandise: The Ice Bucket Challenge

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

How to Find the Right Product for your Marketing Campaign

In the alcohol industry, there are times when you have to show how much your consumers mean to you and the best way to do this is to give away a free promotional product. Also coined in the marketing world as a gift with purchase (GWP), these items could be in the form of caps, umbrellas or shot glasses, among others.

1. Consider Your Consumers

Behind every successful marketing strategy is your efforts to know your customer. You have to be keen about the age range of your target market as well as their gender, interests, income, occupation or business. You will also have to learn about their intent to buy or their ability to decide about buying your product. These are among the influencing factors that should be considered in figuring out which product is perfect for brand.

2. Think of the Venue or Event

Whether you are launching a new variation of your alcohol brand or just simply giving away a gift in time for the holidays, you always have to give the venue where you will be featuring these products tied with GWPs or the event you are promoting some serious thought. Teddy bears could be perfect to give away as a seasonal gift at Duty Free shops, while shakers can be suitable for product launchings.

If your launching event is held at a winery where you will be holding guided tours and some wine tasting, then you might like to offer umbrellas or caps to protect them from the sun or sudden rain. As these items are something they can keep and use for a long time, then you will be presenting your consumers with a constant reminder of your brand or company.

3. Go for What Lasts Long

As mentioned in the previous point, you have to think about how long you want your customers to remember your product. So, go for such products like shot glasses or coasters that they can use every time they have a nightcap or a glass of wine before dinner. Your brand need to be on top of their mind if you wish for them to become repeat customers.

4. Aim for Functionality

Choose a promotional item that no one will want to throw away. If you have to give away a keychain, put in a flash drive for additional purpose. If you wish to offer those umbrellas or caps, make sure they are of high quality, so your customers will be able to keep and make use of them for quite some time.

Do not settle for the mediocre in giving away promotional products. As you are in the alcohol industry selling premium liquor brands, you also have to gift your most valued consumers with high-end items that will represent the quality of your business.

5. Be Conscious of Timelines

This is a point you should never overlook. It is crucial for you to plan and order your promotional items way ahead of your scheduled product launching or promotional event. If you aim for high quality and excellent craftsmanship for your merchandise, then the lead time you should give your marketing partner should be enough for them to deliver these to you.

Because of this, it is also vital for you to find a marketing partner that could assist you not only in choosing the best GWP for your brand. They should also ensure that your timeline is met. Go for a provider of creative merchandise solutions that will help you come up with a promotional product that is in line with all the considerations pointed out above. If you are able to do this, then success for your marketing strategy is within easy reach.

Innovative Solutions for your Liquor Brand- Bottle Holders

The best liquor companies always give importance to style when it comes to displaying their bottles in stores and bistros. It is their obligation to create such merchandise to make that possible every time. Although these types of items are not practical when it comes to a normal marketing budget, it is an investment for your brand's image and such rewards will be evident in the long term for sure. 

Bottle containers are quite similar to Glorifiers in a sense that both complement a bottle's appearance from the consumer's perspective. These types of merchandise are effective tools in communicating your company's brand image to your client. Your chosen design is distincly recognised by your target market may it be a rustic or even a modern themed one.  

This type of product relies mostly on the design as it is its main purpose, to attract and astonish. Another plus that you can apply is adding a bit of functionality in your design. Great design can go a long way but it takes a level of functionality to amp up your brand to a consumer's choice of purchase. Adding a functional factor in the merchandise you produce transforms your brand to something they need rather than just something they want. 

In coming up with products to uplift your brand, design should collaborate with function in order to achieve a brand's full potential. In this industry and modernising world, style is just as important as function.

Marketing Solutions: Premium Bottle Glorifiers

Bottle glorifiers are great tools to capture the attention of patrons at clubs, bars and restaurants.  Bottle glorifiers display spirits and beers in the most attractive manner to capture the mood and image of the individual drinks.  The display is a strong on site advertisement and a good display will result in greatly increased sales.

Nowadays, bottle glorifiers are very popular premium products. A glance through the market and we will find  wide variety of bottle glorifiers.

 Colour, is one of the most basic branding requirements and we are able to match the pantones of the drink we are promoting. This example above definitely exemplifies quality and class due to the of multiple high end materials. Lighting or sound can also be integrated to improve the overall outlook of the display.

To promote a wide range of alcoholic beverages, some bottle glorifiers contain more than one bottle showcasing the depth of the brand.

Premium Merchandise Ideas: Leather Bags

Leather products have high perceived value and look classy. Why not offer leather products for your loyal clientele? Presenting this leather messenger bag as a corporate gift can strengthen your business ties and uplift your brand's image.

Leather messenger bags are highly customisable. You can choose to use a genuine leather or imitation such as PU materials. Besides that, you can customise the interior or the bag. There are many ways to brand this bag with your logo.

One way is to use labels with your company name. You can also adopt the trending concept such as using an engraved metal plate for your logo. Try using your logo for the interior fabric. Your client and partners will surely see your logo every time they open the bag.

When designing a corporate gift for your clientele, bear in mind the receiver. Choose something that is suitable to their profile so that they will use such products in the long run. 

While brainstorming, imagine the kind of lifestyle your target market may have. Do they travel a lot? Or, do they sit on their desk most of the time? The more they use your gift, the more effective your corporate gift is as a marketing tool. In the end it is all about knowing what your client needs.

Marketing Gift Idea: Business Card USB

A business card USB is a great marketing gift because it is easy to keep and convenient to bring around. The business card USB can be made in many different models and fully customized after your branding needs and desire. They have many great opportunities for customization. A business card USB is compact, light and has a high perceived value.

 A business card USB is a great marketing gift! Having to carry many lose items around can be troublesome. A business card USB is compact and easy to carry around. It is a product of which has a long product life and high utility value. These would help to improve brand recall. Furthermore, it is an interesting product that has the ability to attention and provoke curiosity. All the more you should brand these items. These innovative products are advertising agents for your business. Thus, it would be good to include your company website and telephone number on the gift. This helps to provide convenience for clients to contact you.

This business card USB is highly customisable as well. You can choose a colour that matches your logo or your company colour. Slogans or contact information can be included too. The capacity of the business card USB can be increased or decreased according to your needs. Using simple items in a unique way can also help boost sales.  Items like business card USBs are an inexpensive way to attract some attention to your business without going over budget.

Brand Empowerment with a Premium Power Bank

Branded power banks are a fantastic way to market your brand. In a now ever technological world people everywhere are using their mobile phones, tablets and electronic gadgets on a daily basis. Also fitted with USB Ports and a LED Display on the front, this branded power bank is a great innovation for increasing brand activation. 

This power bank has a large square shaped surface area making this power bank’s branding style easy for placing your logo and design. Some designs may even incorporate LED lighting; with LED lighting on the front, it provides a great opportunity to illuminate a brand even in the dark. And what’s more at the top it even has LED lighting showing the percentage of battery power left, this definitely adds the feature of convenience, bonus! 

This sleek designed branded power bank also has two USB ports making it functional for usage with more than one device, and has a capacity of 7800 mah, increasing this products practicality. 

There are numerous ways to use this premium power bank. If your target is to increase your brand popularity, you can give them away for free during exhibitions, this increases the reach you will have on potential customers and will enhance your brand recognition and awareness.

Another way is to offer this power bank as a redemption gift or for use as gift with purchase to raise your in store sales as this will help enhance your product recognition.

Functional Merchandise Solutions: Premium Leather Coasters

There’s nothing worse than finding that  beer or coffee stain on the surface of your home furnishings and bar tops, and that is where custom coasters come in as a great functional merchandise to prevent this from happening.

Why do custom leather coasters make good functional merchandise?

§  Increase brand awareness. Coasters make very practical gifts and can be used at home, in shop store displays, or even in the office, boosting plenty of opportunities to show off your cool designs, and brand logo.

§  Expanding product range. If you are a drinks companies especially in the alcohol or liquor industry, these coasters could make the perfect product for promotions in introducing a new product range. Custom coasters can be designed to match your new product range designs.

Bar Mats: Brand Exposure Redefined

Often, bar runners or mats are overlooked as a strong merchandise idea which can elevate your brand to commercial status, gaining mass attention.

Bar mats are excellent premium products which every alcohol and drinks brand should consider in their marketing campaign. Why is that so?

First of all, bar mats are usually placed at a strategic location of the pub/restaurant – the bar itself, where most customers make their decision on the beverages they would like to order.  Catch that impulse purchase – make yours the first beverage that appears in front of customers and help them with their decision. A bar mat offers not just enhanced exposure to your potential customers, but also great utility to bars using them keeping the counter tops clean and tidy.

 Bar mats are perhaps one of the best products to provoke recognition for your brand to attract customers and get them to notice you. More often than not, they can be your only merchandise to reach out to your customers and establish a connection with them, as they enjoy their beverages over these mats.

Rubber Back PVC Bar Mat   

Fully washable top (water absorbent), with non-slip rubber base; the top is not made of textile, thus washable.  Your brand really stands out with it being in a very prominent part of the mat

You can customize these mats in any colours and sizes as you like and make these mats exclusively yours

Merchandise Solutions for Maximised Brand Recognition

A keyring bottle opener comes in so many forms and sizes that sometimes the liquor industry may seem that they are trying too hard to stand out from each other. Why not keep it simple yet still add value to your customers’ purchases?

This simple ring bottle opener best describes my point. With its slick design, the ring bottle opener is still able to shine among the varied bottle openers which was specially made and designed for the Australian Liquor Industry Awards (ALIA) and we knew immediately it would make a great piece of innovative merchandise. 

Its strategic mould from the event's logo adds a bit of flawlessness in creativity. And this is important as usually when you give out premium merchandise like these to your customers, you want them to be reminded of your brand and associate liquor back to your brand. This is exactly what this keyring bottle opener is able to achieve – maximized brand recognition and visibility.

Keyring bottle opener calls for attention easily and you are able to adorn it with your brand’s signature colours for full effectiveness! A keyring bottle opener is very customisable as well in terms of its logo printing options like laser engraving, offset printing, silkscreen printing, soft enamel label etc.