Functional Merchandise: Custom Coasters for your Campaign

There’s nothing worse than finding that tea or coffee stain on the surface of your home furnishings, and that is where custom coasters come in as a great promotional idea to prevent this from happening.

These custom coasters come in a rounded edged square design, and the top can be printed with your own company design making the branding potential for these coasters great. They would make excellent gifts with purchase, sold in sets as a gift (which in this case is a set of 3) with purchase item or as free giveaway’s during events and advertising a new product range.

Why do custom coasters make good merchandise?

Increase brand awareness. Coasters make very practical gifts and can be used at home, in shop store displays, or even in the office, boosting plenty of opportunities to show off your cool designs, and brand logo.

Expanding product range. If you are a drinks companies especially in the liquor industry, these coasters could make the perfect product for marketing a new product range. Custom coasters can be designed to match your new product range designs.

Functional Merchandise: Non-Slip Serving Trays for your Brand

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. Trays can come in variety of designs -– can be custom manufactured from simple circular trays to the square rectangular trays with handles. They can also be non slip with usage of materials such as felt, EVA foam base or rubberising surfaces, ensuring that items on the tray would not slip and fall off.

Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customised in terms of features and design makes it a great premium product for companies to consider.

Premium Merchandising for Less: Cardboard Coasters

Coasters are capable of protecting table surfaces from condensation and potential scratches by providing a place for drinks to rest upon which makes these coasters excellent as gifts and for campaigns during pub events and at clubs.

Why is a coaster good for marketing your brand?

Easy to personalise. Coasters are easy to design with your drink's logo, brand and even slogan. They can feature the colours of your brand to show off your personality. They can also be customised to suit any shape of coaster, and can be made in different materials.

Brand awareness. Cardboard coasters are great for placing on the bar counter and on tables, they will also be continually used for customers to place their drinks and will therefore the brand will always be seen.

Premium Merchandise: Stemless Wine Glasses

Custom made wine glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your wine in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your wine brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this wine.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this premium glass will interest customers to buy, because it offers more than other wine brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Merchandising Ideas: Shot Glasses with Coloured Rims

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

3 Perks of this Item at a Duty Free Store

Elegant-looking. The coloured rim shot glass is unique and has the Skyy Vodka identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Merchandising Ideas: Rustic Mugs for your Brand

Marketing campaigns involving mugs have become too common to find as on-pack gifts. People just expect to see them everywhere and therefore it is not a massive hit anymore. Why not play around a bit with the designs? 

How will these rustic mugs enable your brand to raise its awareness and branding?

• These mugs can be fully customised with your logo branding through heat transfer or decal printing and can be included in a small gift box which is also customisable and will add value to your promotion.

• Brands are always expected to include products that customers will find useful for sure and ensure that they are going to be used on a daily basis.

• This will give the brand exposure and visibility as people might need certain brand products to fulfill their needs. For example, if a beer brand has included these mugs within their promotions, imagine how great it would for a brand to stand out in a daily item they use every day to remember them to purchase their products.

Premium GWP: Wolf Blass Limited Edition

GWP promotions help you to boost your sales! Customers love receiving free gifts with their purchases. This makes customers feel valued and that the brand cares for them. What makes a GWP even better is the high-perceived value that the free glassware has.

The wine glass has a high utility value due to its brilliant design and the use of premium quality glass. Therefore some customers may be attracted to the GWP and will be willing to spend more in order to obtain it. This will result in more impulse purchases and will increase the profits for Wolf Blass.

Why do we like this Wolf Blass GWP campaign?

Brand recognition. The logo on the glass will allow you to make yourself known and improve your brand awareness. It is the repetition that persuades your identity in the mind of the customer, and the more he finds himself exposed to your logo, the more easily he will recognise you.

Boost sales. If customers are used to receiving premium gifts each time they buy one of your products, it is certain that they will have a good image of your business and that they will want to consume even more.

Premium Products: Curved Handle Mugs for your Liquor Brand

This curved handle mug is an incredibly unique take on a regular mug; which makes it a fantastic opportunity for a unique product, be it for a gift with purchase campaign, in an on-pack promotion or even during a giveaway.

What we like about this mug is the unique shape of the curved handle. This makes it more likely that the consumers you give the mug to will remember your brand and relate it to innovative and high quality products, which will produce a positive association between your brand and your customers.

Why use an curved handle mug as a premium gift?

Primarily because it’s an excellent branding opportunity, as you can from the images, any logo or image can be added to the unique mug, which in turn will increase brand awareness and reassures your customers of the quality of your products.

Another aspect to consider when providing consumers with a uniquely shaped mug is that they can be completely customised to match your brand or a specific theme, for example, changes can be made to the logo and images printed on the mug, as well having the option to customise the shape, size and pantone color of the mug. Depending on how it’s customised, the curved handle mug can be made to look like a premium gift, with a much higher perceived value than it actually has.

It’s not only the mug by itself that makes it seem like a high end product, that consumers will feel valued and appreciated to receive, it’s also the packaging. A branded box, to package the mug can really improve its perceived value, making consumers feel appreciated, which leads to a higher likelihood that they’ll make repeat purchases or recommend your brand to others.

Mugs are also often used for very long periods of time, especially if they’re as high quality as these curved handle mugs. Many times they’ll be used in public, such as in the workplace; meaning higher visibility for your brand, which in turn will lead to improved brand awareness.

New and Innovative Merchandising: Mixed Material Glassware

A simple wine or champagne glass can radiate timeless elegance. A Mixed Material Glasses are part glass, part silver/gold/copper look. They are perfect to create a classic yet modern atmosphere in a restaurant or bar. Any drink served in these Custom Glasses will get a very luxurious look.

Next to the various different metal colours such as gold and copper look, there are also several options for the glass itself. This makes this premium Glass even more unique. Glasses like these would look very good at weddings or conferences, as it adds a luxurious touch.

Why do we like these Creative Designs for GWP Glassware?

Design Appeal: These glasses all have a very unique and stylish look. Whether they are offered as Gifts with Purchase, or used as a premium Item, they will definitely help boost your brand name!

Increased Brand Value: These unique Glasses look luxurious and trendy. With the addition of your brand name and logo, customers will have a good image of your brand.

Better Brand Remembrance: Offering such unique designs for your premium Giveaway or Bar GWP will make you stand out from other brands who have normal glasses. Customers will definitely remember such a colorful, trendy glass, which may lead to word-of-mouth advertisement.

Merchandising Strategies: On-Pack Gifts for your Campaign

This type of marketing offer is commonly used in the alcohol industry and for a number of reasons. An on-pack glass gift is good for increasing brand awareness and also works well as an incentive purchase.

This on-pack gift is packaged to show the item next to the bottle. This glass has also been engraved to show the brands name on the surface, which makes this type of design a great and easy technique for making your brand name look sophisticated and unique on the glass.

Why is an on-pack glass good as a marketing incentive?

Point of Sale Marketing. This glass could be used in bars or at home on display in your drinks cabinet to advertise your whiskey brand. When buying a glass of this specific brand of whiskey or wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass is, the more likely the customer will buy from this brand.

Increase the Perceived Value of the Product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand Awareness. Because of its novelty factor, this glass will interest customers to buy because it offers more than other liquor brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo onto it.