GWP Ideas

GWP Ideas

Marketing Gift Ideas for your Liquor Brand: Infinite Glassware

The world of drinking glasses is fascinating with so many different types of glasses to choose from.  Nobody can have a complete set of all styles of drinking glasses in their kitchen cupboard, so this means there is no end to the collectible nature of these – making them perfect for marketing gifts.

Some drinks have to be specially served in a specific glass, such as champagne or certain liquors. You can’t serve wine in a shot glass or champagne in a beer mug.  As a beverage brand, it is important to educate your customers on what kind of glassware to use and the different characteristics of such.

Shot glasses are part of the Tumbler family of glasses, mostly used to drink or measure small doses of alcohol (between 44ml – 50ml). Across the world different sizes of shot glasses are common. There are an immense variations of shot glass shapes, due to the production process which enables unique mould creations to be mass produced using the machine blown production process.Customization is very easy using the mold process, different sizes, shapes and dimensions are feasible as well as printing logos and brand names.

GWP Ideas

Laptop Bag as a Gift with Purchase

One of the best things about laptop bags as premium gift is that they make great giveaways for both men and women. Also, they are useful for people in a range of ages. Another advertising benefit of using premium laptop bags in your business is the fact that these bags will have a lasting effect on your business because most people will use these bags again and again. A high-qualitylaptop bag is certain to be used, and become a very effective advertisement for your company.

One of the best promotional products for retail businesses are premium functional bags. Most companies that sell things put those items into bags. Some companies put their items in plastic bags, some in shopping bags and some in paper bags. The latest trend even has some businesses offering reusable shopping bags to help save the environment by using them over and over again.

This gift with purchase provides a unique advertising opportunity for your business, especially if you are located in a shopping mall or shopping center, where you know that your customers are going to not only shop at your store, but at other places in that same shopping area. Moreover, this attracts customers to spend moremoney to be able to get this promotional laptop bag for free.

 

GWP Ideas

Functional Merchandise Ideas for Seasonal Campaigns

This branded travel pouch is well designed for this brand. Its red color suits perfectly to the company. Also, this brown design makes it seem like it’s very classy and practical. The pouch is big enough to fit all the important items inside so it is not getting too big in the bag of the costumers.

And this pouch is not branded only from the outside, but also from the inside, which makes sure that the costumer will definitely notice the logo and that the brand awareness will definitely increase through this branded travel pouch. There is probably no better way to reach travelers as by providing them with the things they need during their flight.

 

This may be a great offering for a summer campaign because it is the best time for holidays and trips. In this case everyone needs to have compact and handy travel pouch to fit in all needed toiletries. This premium pouch looks stylish and made of good quality leather. 

Why is this leather pouch effective?

§  Boost your sales. It is often happens that customers have doubts if they really need the product in the shop or not. Therefore this gift with purchase can motivate them to make buy the watch because they will get something more.

§  Enhances brand visibility. This travel campaign has a huge branding area, so you can place your logo, slogan or anything else to achieve better connection with potential customers.

§  Practicality. It is not necessary to use this premium item only for traveling needs, it can also be used with pleasure in customer’s everyday life. In this case this global manufacturer of clothing will increase brand awareness due to permanent using of this branded pouch.

GWP Ideas

Merchandising Solutions: Customised Duffel Bag

A duffel bag serves as a practical gift that is suitable for anyone and everyone of all age groups and genders. Although it may seem that this duffel is inclined towards the masculine side, it is in fact just as suitable for the ladies as well! This duffel does not only hold a week worth of clothes but is durable as well. You can also use it on an everyday basis or even bring it along for stay overs or camps.

Brands that offer gifts tend to attract and retain more customers as compared to those that do not. Repeated purchases are often encouraged in anticipation of future promotions that one would not want to miss out! This would in turn generate more sales and revenue for the brand in the long run.

The white brand name stands out from the blue background. With a large surface area to work with, the brand will be captivating with the chic design. Useful and practical, this promo gift is an item we can all use daily, helping to increase marketing efforts.

Imagine seeing someone with a beautiful functional duffel bag, you are prone to find out where it came from. As such, customers turn into walking advertisements for your brand to promote to others.

This custom duffel bag will increase brand awareness and boost sales. The large area allows more customization to be done to the bag such as brand name, logo and key message to bring across.

Most duffel bags are black with a white brand name. To increase brand recognition, you can consider customizing the promo gift with the colour scheme of your brand logo. This will help to increase brand retention in consumers’ minds where they will immediately recognise your brand when they come across your company’s colour scheme!

This GWP does not need to come in the form of a standard duffel bag shape. You can consider interesting shapes like one of an animal, drink bottle or even a certain type of food! This duffel bag is highly customisable to suit the needs of your company products and brand.

Message in a custom Duffel Bag

Other than promoting your brand, this gift serves another purpose in improving the corporate social image of your brand. For example, you can have it in the shape of a cat to increase awareness on the issue of stray animals. Messages can also be printed on the bag to promote this issue and educate the right values to your customers. This way, your are constantly improving your image to customers as well as public when the duffel bags are being used.

A worthy investment with many returns on investment, this promo gift is certainly your choice to consider!

 

 

GWP Ideas, Innovative Merchandise

Brand Empowerment with a Premium Power Bank

Branded power banks are a fantastic way to market your brand. In a now ever technological world people everywhere are using their mobile phones, tablets and electronic gadgets on a daily basis. Also fitted with USB Ports and a LED Display on the front, this branded power bank is a great innovation for increasing brand activation. 

This power bank has a large square shaped surface area making this power bank’s branding style easy for placing your logo and design. Some designs may even incorporate LED lighting; with LED lighting on the front, it provides a great opportunity to illuminate a brand even in the dark. And what’s more at the top it even has LED lighting showing the percentage of battery power left, this definitely adds the feature of convenience, bonus! 

This sleek designed branded power bank also has two USB ports making it functional for usage with more than one device, and has a capacity of 7800 mah, increasing this products practicality. 

There are numerous ways to use this premium power bank. If your target is to increase your brand popularity, you can give them away for free during exhibitions, this increases the reach you will have on potential customers and will enhance your brand recognition and awareness.

Another way is to offer this power bank as a redemption gift or for use as gift with purchase to raise your in store sales as this will help enhance your product recognition.

 

 

GWP Ideas

Premium Gift Idea: Rocking Whiskey Glass

This unique ‘rocking whiskey glass’ is a top premium item concept for whiskey brands. Its unique design lies at the bottom of the glass  because it stands on a slight tilt and rocks around gently with a slight touch. This ensures that the glass is always balanced and it never tips over. It makes a pretty neat alternative in comparison to the standard rock glass found elsewhere.

Boost sales with this premium item!

The rocking whiskey glass can be utilized in many ways.

§  Gift with Purchase Item– It could be offered as a gift with purchase together with whiskey bottles. For example, in airport duty free shops where alcohol gift sets are often offered with additional gifts included. Premium gifts acts as an incentive to encourage the customer to spend more on purchases. Expensive alcohol gift sets are a common choice of gift all over the world. So there is a high chance that this unique premium item will be widely used and it will really help enhance sales.

§  Point of sale advertising – The glass could be used in bars to promote whiskey. A branded rocking whiskey glass would arouse curiosity and help with brand recall. If this rocking whiskey glass is used in more bars, it can help excite the whiskey drinking experience of customers. It may even entice women to try whiskey or mix drinks from the cool rocking glass.

§  Increased Publicity –  Because of its novelty factor, this will pique interest from customers all over the world. With the higher level of interest about the promotional item, the more recognition your brand will receive if you stamp your logo on it.

 

GWP Ideas

LIMITED EDITION: Wild Turkey's Premium GWP Campaign

Campari’s Wild Turkey is offering this limited edition whisky gift set, which includes a bottle of whisky along with some premium glasses. You will never miss this eye catching box with such an attractive POS display. 

Gift sets would naturally have a much higher perceived value than a single GWP  item. Wild Turkey has taken this marketing strategy into mind and offered a limited edition gift set. With such a unique yet meaningful gift set offered, people would be enticed to purchase them.. This would definitely be able to help boost Wild Turkey’s sales as it would be able to act as an incentive to attract consumers into selecting their whisky over the others. 

This Limited edition Wild Turkey American Honey 700mL Glasses Gift Pack features a 700mL bottle of the exceptionally smooth Wild Turkey American Honey Liqueur with 2 limited edition Wild Turkey Glasses. The glasses hold 440mL and are a unique 6 sided design.  One side of the glass features the wild turkey whereas the other side is branded with the words "Wild Turkey American Honey". This is a limited edition gift set, so hurry. Wild Turkey Honey is the original honey bourbon liqueur created in the mid-seventies and now called American Honey.

To effectively achieve your marketing aim of boosting sales, be sure that you offer gift items that are related to the products you are selling. This way, people would be more interested in purchasing your products if the gift items are attractive and useful.

Branding your company logo on the promotional gifts you are offering to your consumers would potentially increase brand awareness greatly. When consumers carry this gift set boxes out or using them at home, other people would be able to notice Wild Turkey or American Honey’s brand name. These branded items could act as a free walking advertisement for your company and ultimately increase sales in the long run. Hurry and get your very own branded premium gift items to offer your consumers

GWP Ideas

Merchandising Solutions for the Modern Market

Premium Powerbanks are common marketing gifts, often given away for free at events or given as incentive products for gifts with purchase. Therefore these products offer the perfect opportunity for Brand Activation. 

Both objects are commonly used, no computer user is without such a USB stick; where as in our increasingly connected world, people are realizing the importance of a portable powerbank. These objects provide the perfect opportunity for brand activation and increase customer awareness of your brand. 

Powerbanks can be customized into any shape, with flexibility in the ability to highlight your particular company’s brand design. Artistic fusion and integration with your brand serves many purposes. It increases productivity, efficiency, though most importantly people enjoy decorations.

Designs to be used to help with brand activation can be various, choosing eye catching and original designs will appeal to potential customers. The more unique the design, the more a potential customer is likely to remember your brand and use your premium merchandise, thereby helping with your brand activation. 

In summary, the best use of premium Powerbanks in brand activation is by offering those that have been specially designed. Merely offering a generic unoriginal product nowadays is not enough to market your brand and achieve brand activation.

Focusing on eye catching and original designs or designs that play to the strength of your brand are imperative when achieving brand activation.

GWP Ideas

Premium Liquor GWP ideas: Scented Candles

The wax candle is about 8cm in diameter. The interesting design and especially the frosted glass jar gives it a rich and luxurious feel that your customers will appreciate. It is perfumed with a delicate aroma and the supplier offers a wide choice of fragrances. There are natural smells such as, “rose”, “vanilla”, “sandalwood”, “cinnamon”, “lemon”, “pineapple”, “orange”, “ocean breeze”, “green tea”, “jasmine”, etc.A perfumed candle will help create a unique and warm atmosphere in the house and give off a romantic mood.

The candle looks absolutely stunning. Simple product, but the nice aroma and design make it very charming. Matte glass gives the feeling of the silky surface and it only amplifies the luxury of the item.

Don’t forget to place the logo on the glass for better visibility. For such products, one of the best methods for printing is the silk screen method. Use special colours for the logo or for the design of the box, matching your corporate pantone. The candle itself comes in a high-end packaging – carton box, which can be fully customized with your design. It will help to increase the perceived value of the gift. 

The boxed candle suits any seasonal marketing campaign. It can be perfectly used as a gift for your VIP customers, gift with purchase or as purchase with purchase. This aroma candle is an absolutely amazing candle promo gift – it is useful and has a great quality and customers will be very happy to get one.

GWP Ideas

Functional Merchandise Ideas: Duffel Bags

This custom duffel bag would be perfect for any purpose. It would be perfect for your day in school as it would be able to carry your book and a change of clothes if you decide to go for a workout after. Even if you plan for an afternoon at the beach, this promo gift has more than enough space for food but also for your swimsuits and gear. With its multiple storage compartments, this gift with purchase is perfect for any occasion and activity.

Multiple other companies have used bags as promotional items as well. This proves that bags are indeed useful promotional items that helps boost brand awareness and ultimately generate sales.

 

Having such a large surface area would allow your brand to be made extremely visible on this gift with purchase. By doing so, this will increase your brand awareness and this will definitely boost sales for your company. This marketing gift is a product that we all use on a daily basis. It is a basic necessity and something that we need to use as we go about our daily routine. This way, your brand would be seen in the train, at the market and even on the streets.

This custom duffel bag could also be made of recyclable materials in order to help your company’s corporate social responsibility. With your company being involved in the preservation of the earth, more consumers that are concerned about the green movement would be highly receptive to your company as well.