Liquor Merchandise Ideas: Premium Products for you Brand

Seeking effective promotional ideas for your corporate gifts. Wine related gifts can truly set your firm apart from competition by offering classy yet inexpensive items of high perceived-value.

Wine Decanter

Decanters are key items for wine lovers. For old wines which contain sediments (due to the aging process), properly decanting will insure that these have a chance to settle at the bottom of bottle or decanter. Younger wine will benefit from decanting by increasing its contact with oxygen, thus releasing aromas.

Lastly, presentation of wine in a beautiful crystal decanter adds to the ambiance of a beautifully dressed table.

Wine Aerator

Similar to the decanter, wine aerators enhance the taste of the wines you drink by exposing them to air. However, aerators do this task better and faster than decanters.

No need to remember to open the bottle long before dinner in order to enjoy its full aroma, aerators deliver oxygen to the wine rapidly and efficiently. A great item for all impatient wine connoisseurs out there.

Wine Vacuum Pump

On the opposite side, if you would like to keep your wine for later (if you do not wish to finish a full bottle in 1 sitting) oxygen should be kept out of your bottle in order to prevent the aromas from escaping. The use of a vacuum pump becomes mandatory. By inserting a rubber bung into the neck of the bottle and extracting the air, you insure your wine will lose nothing of its bouquet and is ready to be served again days later.

Bottle Stands

Meant to showcase your best wine while on the table or bar.  this can just be for decoration purposes or have pouring function.  Bottle stands are the perfect tools to fit for displaying your unopened wine.

Choose from wood, metal, glass and a host of other materials and designs.

Wine Stopper

Wine stoppers are devices used to seal a bottle of wine after it has been opened in order to keep the wine from spilling and to prevent oxygen from spoiling the beverage. Traditionally made of cork, wine stoppers evolved and can now take many shapes and forms. Easily personalized, they bring a nice touch to any celebration or events and can represent any theme of your choice.

Wine Case

This item allows you to easily carry around your favourite bottle and can also provide a great gift pack when offering a bottle of wine to somebody as a gift.

Meant to conserve and protect your best bottle while it is carried around, wine cases are great addition to an already classy product. They can come in many shape, colors and material.

Wine Glasses

Wine glasses are also one of the most important element in any wine tasting. Shape is important as it concentrates the flavor and the aroma (bouquet) to emphasize the varietal’s characteristics. For example red wine glasses have shorter stems and wider bowls as compared to white wine glasses.

Wine glasses are also of key importance to decorate dinner table and can easily be customized to your specific need and want.  Give away a specific glass to your customers to tie in with the location of the event or which fits in well with the region the clients come from.

Champagne Glasses

Champagne Flûtes are stem glasses with tall, narrow bowls. The concept is to hold the glass without affecting the temperature of the drink and to retain champagne’s signature carbonation/fizziness. Usually coming in sets of 2, 6 or 12, champagne flutes are the perfect idea for corporate gifts.

They can be easily customized according to your designs.  This gift is synonymous with luxury.

Wine Charms

Wine charms are decorative loops to be wrapped around the stem of a wine glass in order to help you remember whose glass is whose. Useful during parties, marriages or get-togethers, wine charms provide personalized items to all attending guests in order not to mix up glasses. Allow guests to take them away & remember those precious moments.

Wine Album

Marrying modern design and ease of use, allows you to collect your preferred labels in a single and elegant album. No longer you will forget that exceptional bottle that you enjoyed or the special occasion on which you savored that excellent wine.

Wine Coasters

Another handy and fashionable item, wine coasters keep wine drips from reaching tables and counters. At the same time, they can easily be customized in terms of material and appearance. From polished stainless coasters to glass, ceramic,etc. Wine coaster are yet another item used to dress your table for big events.

POS Displays: Skyy Vodka's Modern Liquor Campaign

Any bottle of liquor is exquisite as it is. But is takes a unique bottle holder to level up a bottle first impression to an enthusiast. Providing the best quality of liquor is not enough when pleasing your customers. Adding a little bit of flavor through unique designs of a bottle holder can open up a new dimension in marketing your product. 

These unique designs for holding up a bottle of wine can act as a gift wrap in itself. It is perfect for gifts and even better for a typical household. These products can improve the aura of any living space which can closely compete with figurines that contribute to the overall décor.  

Design possibilities for this piece are limitless. A brand that has a distinct icon or symbol can certainly benefit in producing this kind of product. It gives your consumers a true to life encounter with your brand. The only limit is your imagination.

Are you ready to reach new heights with your brand of liquor? The best is yet to come for any brand willing to explore on these design ideas. No other company is qualified enough to bring your imagination to life--- Merch & Effect. 

Strategic Merchandising: Activating your Consumers with GWPs

Having premium GWPs adds to the enjoyment of purchasing the beverage. This leaves a positive impression on your brand which, in turn, attracts audiences to buy your products. They may be potential customers who’ve yet to try them, or consumers who buy from competing brands but are looking for something different. In other words, an in-pack promotion can immediately translate to an increase in sales and profit. Here are some other benefits for incorporating this promotional strategy.

Why should you also choose an insulated beverage container for your next campaign?

Customisation and branding: An insulated beverage container has a large area and it easy to personalize. Matua has gone for simple but effective branding here and the same can be done on any other drink cooling product, with custom shape, colours and printing.

Increase perceived value: This item is given as a gift with purchase. The customers perceive it as a higher value as they feel like getting two items for one purchase. An insulated beverage container can be used for wine, beer and many other drinks hence, it would ideal as a gift to a friend.

Stimulate sales: For first time customers, it may be challenging for them to find the best wine to buy based on the bottle alone. Therefore, it is nice to have a GWP included, to tempt consumers in to trying your wine.

Customer Retention: Customers who have bought your bottle for the first time and plan to buy more will find themselves excited to see that they can get more containers with another purchase.

Innovative Merchandise: Unique Buckets for your Campaign

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Wine:  Since these drinks are usually sold for much more than beer, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Premium Merchandise: Squealing Pig Functional Products

This form of marketing is a form of investment that pays for itself. Even though there will be some costs incurred from providing the GWP, it will also translate to increased sales revenue! This happens because people may be drawn to make a purchase because of the gift offered. Thus the initial cost of the GWP is a small sum to pay for the large amount of sales that could potentially be generated.

GWP helps to boost customer satisfaction. When customers obtain an additional item other than what they have originally purchased, they feel appreciated. Consumers will feel like they are getting more value for their buck. Therefore, this will increase customer satisfaction and aid in building customer loyalty.

Offering a premium gift certainly provides two-fold benefits for both the brand as well as the customers. So start offering them today to experience these benefits for your company!

Functional Merchandise: Premium Corkscrews

To find a unique way to promote your brand within your wine promotions is not always easy, but this bottle corkscrew can help you to gain more attention to your campaign. To use a promotional product, which can be directly used with your product, can gain you a big increase on your sales and the awareness of your campaign.

This great corkscrew is very useful. You can fold it back up again to have not just a nicer design as any other corkscrew, but it also can stand alone, so you can put it better onto a shelf and do not need to hide this in any draw anymore. Its design of a bottle makes the costumer wants to show it to their visitors, which will be a reason why this will boost your wine promotions and why your costumers and potential costumers will talk about your marketing campaign and your product.

Why should you think about such a product within your Wine Campaigns?

Unique but effective. Its unique shape of  a bottle makes this corkscrew to a attention magnet. Everyone will be looking at it, as you do not expect a corkscrew to be designed like that.

2 Options in 1. It is true, you can not only open wine with this corkscrew, you also can open beer bottles without getting an other tool. Perfect for a sit together with a bunch of people, or for a big dinner.

Makes brand more important. This corkscrew is nothing you want to hide in a draw, which will just be taking out the 2 to 5 times a day, its been used. This corkscrew will be shown to any visitor or to any wine connoisseur your costumers know.

Additional costumers. Costumers, who did not choose your product before, might would choose your product, if they get such a unique corkscrew to it.

Classy Merchandise: Foldable Headphones

Excellent idea for your brand placement: High-end Headphones. Do you see how featureless print “wireless headphones” can be perfectly replaced by your corporate logo? We definitely do. That is why we advice you to choose this very product for your marketing campaign.

High-end headphones like the ones in this blog boast extraordinary sound, build quality, and comfort for music lovers. With impressively clear accuracy, their sound profile tones are hard to resist.

A great variety of business should consider the implementation of this  promotional idea: a recording studio, music store, electronic music production and DJ school, any store selling techniques. They can be used as present, given with purchase over a certain amount of money, or as a giveaway in the honor of your company’s anniversary, or for internal marketing, as a holiday gift to your best employees.

Merchandise for Spring: Premium BBQ Sets

With Spring upon us BBQ season has begun and will play a strong part in our campaigns all through the summer. Make sure you have all the Barbecue Tools in your home in order to be a real pro during the blazzing summer heat – be sure to show off your cooking skills to your friends.

BBQ’s are popular in many countries around the world and a BBQ tool box set is a perfect corporate gift to give out to your employees or valued customers as a spring gift.

It is very easy to print the logo or slogan of a company on the box set as well as on the handle of each tool. These items have a long product life if sourced using realiable  material.

Customers or employees who receive BBQ tools as a gift will be ecstatic. BBQ manufacturer’s could offer a free BBQ tool set as a premium product with the purchase of a brand new BBQ grill. Dont forget to include your company’s logo on the box set and tools, in order to increase your brand visibility.

There are an immense variety of barbecue tools, such as skewers,  tools to handle food on the grill,  or utensils to clean the grill. There are just as many packaging options, from custom plastic cases, to Nylon fold up holders, to simple disposable cardboard packaging.

Premium Merchandising: Custom Shot Glass Tray

One way to boost a liquor company's sales is to offer gifts that not only look great, but also serve a function to the customer's overall brand and product experience. Here are some examples of complimentary items that can be paired with different liquor brands.

Premium Liquor is best served chilled. What makes this gift attractive to consumers is its functional purpose and aesthetic appeal. A shot glass tray not only serves it practical purpose, it also serves as a creative way to establish a brand's identity as there are numerous ways to present their logo and image using merchandise. We can come up with different designs based on the brand's aesthetic, making the brand's product easily distinguishable from other brands' products.

These complimentary items can increase brand awareness and establish a brand's image. Compared to other forms of temporal advertising such as print and strategic ad placements such as billboards, creative merchandise can expose your brand for longer periods of time. High-end gifts that offer style and functionality enhances the customer's brand experience and satisfaction. Making customers feel that they are getting more value out of their money will surely increase their loyalty to the brand and make their experience with the brand worthwhile and memorable.

Merchandise Ideas: Custom Wooden Stamps for your Campaign

Do you want to distinguish from your competitors and bring some creativity to your brand? Then these custom wooden stamps are a perfect idea to give life to your logo and campaign. 

Why is it smart to use customized stamps as giveaways?

Stamps is something very simple to produce and cheap. Everyone knows how to use them; you can express yourself and even create art. Offer customised stamps with its own logo or motto is a nice ideas because that way people can spread the message of the brand everywhere at the least cost. Indeed, the main point for the brand is to use the people who received this gift as a promoter. By using the customised stamps, it is not the company that is marketing themselves but rather the customers. This will have a greater impact. Actually, there is no real effort needed by the host company; which is the good point.

Keep this idea in mind for your next marketing campaign; that will have a very nice impact on your clients / customers.