Premium Merchandising: Cocktail Shakers for POS Marketing

Liquor promotional products are often premium. From branded ice buckets and stirrers to successful packaging there have been great items for this industry. This trend is the same here with this promotional material; the black matte finish adds a premium accent while the strong branding ensures exposure.

Liquor Promotional Products, why a Cocktail Shaker?

• Gift with purchase – A premium item like this adds value to a purchase exceptionally. As part of a set, or an individual glass these would pair brilliantly with a premium bottle of liquor. Liquor promotional products like these have exceptional brand exposure capability.

• Custom design –The branding on the side can be satin etched for clarity with custom design or silk screen printed, great for a bold display of your logo. The premium feel is essential for products like this, these merchandise accomplish this.

• Generate awareness– Brands love to be recognised, and these promotional products are a perfect way to give your brand the boost it deserves. Integrate your brands logo and you will be ascertained to reap the benefits of using a high quality promotional product.

• Inspire conversation- Due to the nature of the product, they are intended to be used in social situations, as such this is a great way to formulate word-of-mouth, and it’s certain to be the positive type if offering a product of this quality.

There are endless amounts of styles of promotional products, but when it comes to liquor we would recommend in staying away from the stein type and just sticking to the classic taster genre, purely for health precautions. Though these styles come with various types of prints that can be extremely impactful on the perceived value of the product.

We have years of experience at Merch and Effect in product design, product sourcing and product manufacturing; and have produced and constructed a large array of drink promo products such as the ones shown above.

At Merch and Effect we can help you utilise your 2017 marketing budget. Contact us to find out how we can help. If you’re interested in gifts with purchase and premium merchandise, we are here to share to you the best and modern ideas that you deserve for your liquor brand.

Strategic Merchandising: Increasing your Brand's Perceived Value

In the merchandising products market, utility and synergy are essential in making the campaign a success. How do you add meaning to your premium products?  Adapting the product with innovative/adapted printing, bundling products together & choosing the right product to convey your message are key.

Other ways to increase your perceived value include:

Packaging – Inclusion of premium promotional packaging is another great way to increase your perceived value. Adding value through packaging  means that a customer’s first impression of your product will be that of high quality. This will instantly associate your brand with luxury and increasing what they are willing to pay for your products.

Point of Sales displays – A well implemented POS display can be hugely influential in perceived value. A display that emits a message of luxury and class will make certain that customers associate you with high quality products. As a result, it will increase what they feel the price of your products should be.

Ultimately, if a company wants to maintain a high brand image, they will wish to buy the most cost effective product with the highest perceived value.

Innovative Merchandise: Mobile Bars for Events

POS Marketing is among the most effective ways available to advertise and support your product directly at the source. Be it to promote an event or attract on-lookers with inflatable arch or simply increase brand fidelity and visibility with badges, magnet or mascots, POS marketing will do the job for you provided you pick the most effective tool for it.

This concept of a mobile bar for Patron Tequila is a practical way of getting your brand mobility and visibility going at the same time. An item like this will have a good niche in private functions and a number of public events and concerts where your products can be sold or sampled directly to your target market.

Reasons to use mobile bars for your campaign:

• Large branding area. A Mobile Bar provides you with opportunity to place your logo, slogan, more information about the product, something interesting about the way of production, terms of promo campaign and of course, your product itself. So this is the best way to communicate with customer.

• Fully custom. Mobile Bars are fully customisable and available in any shape, size and printing. They are great to attract customer’s attention thanks to catching-eyes design and big size of promo stand.

• Brand value. Being a tool for a bright and memorable promotion, Mobile Bars make your brand big and more important in customer eyes.

• Boost your sales. A Mobile Bar is one of the most significant forces of trade . It is always good to install it in store or at the entrance of supermarket or shopping mall. This will motivate customers to impulsive buying.

Affordable Merchandise: Functional Bistro Aprons

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

Premium Merchandise: Squealing Pig Functional Products

This form of marketing is a form of investment that pays for itself. Even though there will be some costs incurred from providing the GWP, it will also translate to increased sales revenue! This happens because people may be drawn to make a purchase because of the gift offered. Thus the initial cost of the GWP is a small sum to pay for the large amount of sales that could potentially be generated.

GWP helps to boost customer satisfaction. When customers obtain an additional item other than what they have originally purchased, they feel appreciated. Consumers will feel like they are getting more value for their buck. Therefore, this will increase customer satisfaction and aid in building customer loyalty.

Offering a premium gift certainly provides two-fold benefits for both the brand as well as the customers. So start offering them today to experience these benefits for your company!

Premium Ideas: Classy and Smooth Bottle Holders

These products are a group of fantastically designed wooden bottle stands perfect for a drinks campaign. Whether it is alcoholic, non alcoholic, wine or beer, these items would work great as a point of sale display to make your company stand out from and give off a stylish appearance to all those that walk past.

How These Bottle Stands Can Help With A Campaign

With such a variance in design these products have a great selection of looks to suit your company and how you want to display your products. Whether it’s a premium, specialised or just a mass market product, these bottle stands can be used to target any consumer.

As the majority of the products themselves are rather plain in design it offers many opportunities to adapt them to your companies culture and general appearance. Some of the more stand out designs such as the horse and barrel or boat themed stands can make your company a big hit at your next marketing campaign or trade show.

They are also perfect for being sold separately to customers as items for their home making your branded bottle stand not only a bottle holder for the home but an integrated ornament that can be shown and seen by all guests.

Premium Merchandise: Smooth Wine Decanters

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

3 Perks of this Item at a Duty Free Store

Elegant-looking. The shot glass is premium yet simple and has the Skyy Vodka identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Classy Merchandise: Stainless Steel Serving Trays

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customised by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great classy product for companies to consider.

Use them in gift with purchases campaigns for consumers or as bar advertising for maximum effect.

Functional Merchandise: Premium Corkscrews

To find a unique way to promote your brand within your wine promotions is not always easy, but this bottle corkscrew can help you to gain more attention to your campaign. To use a promotional product, which can be directly used with your product, can gain you a big increase on your sales and the awareness of your campaign.

This great corkscrew is very useful. You can fold it back up again to have not just a nicer design as any other corkscrew, but it also can stand alone, so you can put it better onto a shelf and do not need to hide this in any draw anymore. Its design of a bottle makes the costumer wants to show it to their visitors, which will be a reason why this will boost your wine promotions and why your costumers and potential costumers will talk about your marketing campaign and your product.

Why should you think about such a product within your Wine Campaigns?

Unique but effective. Its unique shape of  a bottle makes this corkscrew to a attention magnet. Everyone will be looking at it, as you do not expect a corkscrew to be designed like that.

2 Options in 1. It is true, you can not only open wine with this corkscrew, you also can open beer bottles without getting an other tool. Perfect for a sit together with a bunch of people, or for a big dinner.

Makes brand more important. This corkscrew is nothing you want to hide in a draw, which will just be taking out the 2 to 5 times a day, its been used. This corkscrew will be shown to any visitor or to any wine connoisseur your costumers know.

Additional costumers. Costumers, who did not choose your product before, might would choose your product, if they get such a unique corkscrew to it.

Merchandising Techniques: Bottle Glorifiers for the DFS

Reasons to use advertising POS Displays for your promotion:

Large branding area. POS stand provides you with opportunity to place your logo, slogan, more information about the product, something interesting about the way of production, terms of promo campaign and of course, your product itself. So this is the best way to communicate with customer.

Fully custom. Advertising POS Displays are fully customisable and available in any shape, size and printing. They are great to attract customer’s attention thanks to eye-catching designs and big size of promo stand.

Brand value. Being a tool for a bright and memorable marketing initiative, POS displays make your brand big and more important in customer eyes.

Boost your sales. Advertising POS Display is one of the most significant forces of trade . It is always good to install it in-store or at the entrance of supermarket or shopping mall. This will motivate customers to impulsive buying.