Merchandising Techniques: Classy and Smooth Ice Buckets

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Classy Merchandise: Foldable Headphones

Excellent idea for your brand placement: High-end Headphones. Do you see how featureless print “wireless headphones” can be perfectly replaced by your corporate logo? We definitely do. That is why we advice you to choose this very product for your marketing campaign.

High-end headphones like the ones in this blog boast extraordinary sound, build quality, and comfort for music lovers. With impressively clear accuracy, their sound profile tones are hard to resist.

A great variety of business should consider the implementation of this  promotional idea: a recording studio, music store, electronic music production and DJ school, any store selling techniques. They can be used as present, given with purchase over a certain amount of money, or as a giveaway in the honor of your company’s anniversary, or for internal marketing, as a holiday gift to your best employees.

Functional Merchandise: Wine Bucket GWPs from De Bortoli

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Wine:  Since these drinks are usually sold for much more than beer, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Affordable Merchandise: Functional Tritan Cups for Brand Visibility

Why you should consider promotional plastic cups for your campaign?

Tritan cups are just great as an item for your marketing campaign which will increase brand visibility and the image of the company. This product can be associated not only with alcoholic brands and beverages, but also with soft drinks and non-alcoholic. It can be perfectly utilised for promotion in bars, at outdoor events, corporate parties or banquets.

Plastic cups come in high end packaging giving a VIP feeling to the product and adds perceived value. The packaging can be completely customized with your brand requirements and go along with your corporate style.

These types of cups are a great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.

2. Cups can have any classic shape such as wine/champagne/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customisable!

3. Good quality material gives a high end feel and sophisticated look.

4. Available in different translucent colours and 1 colour logo printing on the cup.

5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe.

GWP Ideas: Merchandise Gifts from De Bortoli

De Bortoli Wines is offering two wine glasses in every pack when you purchase a bottle. This type of premium gift is commonly used in the alcohol industry and for a number of reasons. An on-pack glass gift is good for increasing brand awareness and also works well as an incentive purchase.

This on-pack gift is packaged to show the promo glass next to the bottle. This glass has also been engraved to show the brands name on the surface, which makes this type of design a great and easy technique for making your brand name look sophisticated and unique on the glass.

Why Invest on an On-Pack Glass Set?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this whiskey.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other wine brands at that time. With the higher level of interest about a promotional item, the more recognition your brand will receive if you stamp your logo on it.

Functional Gift Merchandise: Premium Leather Wallets

Why don’t you boost your brand image by offering these customisable leather wallets? For your company staff as a Christmas gift or for your clients/supplier, this promotional item is perfect to please your target and accompany them everyday.

Even if it’s not very expensive, this kind of gifts are usually very well perceived by the client for many reasons.

How could leather wallets please your clients?

First of all, leather goods (coats, bags, etc.) are usually very expansive, so the material itself has a good reputation. Leather products are usually perceived as a high end product.

It’s useful so your client will not throw it away like he could have done with a paper fan or a Christmas card. If the client doesn’t use it for himself, he will probably offer it to a staff or to someone he knows. He will keep your brand in mind and creating free marketing for your brand.

But you have to be careful. We suggest you to be discrete when deciding to brand the product with your logo. Indeed, if you want the leather wallet to be used every day by your target, he has to be fashionable. The client will only use it if he feels that it’s a present and not a premium gift. We think that it’s better to just emboss a small logo on the cover or inside. It’s better to keep it simple if you want to be visible in the long run.

Unique Merchandise: Custom Pens for Your Brand

Premium corporate pens are one of the most favoured items to market your brand. They are an easy, simple and effective way to spread brand awareness and exposure by adding your logo to the design. As premium gift items, they are great choices to give away to clients, to keep around the office or at a restaurant, and to keep handy at reception desks.

How can premium pens be useful for your brand promotions?

Design. Pens can come in all shapes and sizes and it is important to design a pen that will continue to represent your brand even after a long time. People always have pens lying around and good looking and comfortable pens will always be chosen first.

Brand Potential. High quality pens are easy to increase your branding as they can be printed with your brand logo. If your pen is good, people are more likely to associate your brand with making items that have given them a positive experience.

Custom Made Merchandise: Iceberg Stoppers

After congratulatory toasts have been made there might be a little Champagne or sparkling wine left over.  You don’t have to drink it straight away so to keep it fresh plug bottle with a specialised bottle stopper.  This fits nicely on top and creates an airtight seal so that the champagne does not loose its fizziness.

Available in many designs and materials this product is very flexible and can be made ti fit a wide range of budgets.  In addition of being very practical, the champagne stopper is also a nice decorative item!

Customise these with your own design / logo and promote your brand during end of the year festivities.  Perfect as a marketing item for any drinks company, it can also be a good idea as a gift with purchase or on pack bottle necker.

Functional Merchandising: Premium Bag Hooks

A handbag hook is a perfect companion for any girl to keep their handbags off the ground.  This helps keep your handbag clean and prolong its usability. Besides, this handbag hook also shouts out as a fashion statement. The simple yet posh design stands out from other conventional handbag hooks that may come across as too loud or cheap looking.

How can offering a handbag hook be helpful?

On a marketing level, offering a functional gift reflects well on the company. It shows that the company is customer orientated and they is also a gesture of generosity to them. Customers that receives gift will usually be more loyal or receptive to future products or gifts from that same company.

Furthermore, by offering such premium gifts it will also promote the products of the company. It helps create brand recall in the minds of customers. They would then have the perception that your company is reliable because your gift could be something they see every day.

Innovative Merchandise: Portable Speakers for your Brand

You can’t get any more multi-functional than this cool smart promo speaker idea! Use Bluetooth, listen to music, take phone calls or use it to read your favourite book at night, it does it all.

This multifunctional Bluetooth speaker is very appealing with its ability to allow you to take mobile phone calls (not something seen with speakers).

Furthermore, this item offers not only the ability for hands free contact with other people via phone, but with its changeable night light function gives people the opportunity to have a reading light for bed without damaging eyes.

Why we advise you to use this merchandise for your brand?

Boost your sales. You could offer this product to your customers as purchase with purchase. In this case a Bluetooth speaker can catch customers eyes and motivate to make some purchases. As a result you could achieve the increasing of sales and make a huge profit.

Design appeal. This smart promo product is made of metal. The design looks attractive and modern and will suit any décor. This multifunctional Bluetooth speaker provides a lot of space for your companies or brands logo. Allows easy application of a logo to the light or the side of the metallic bottom.

Makes brand more important. Give this product as a gift for your high-end clients or partners and you must be sure that they will never forget this nice gesture. It will strengthen the partnership and increase your brand value.

Practicality. It is a excellent idea to use this as a portable audio system during parties with friends and gatherings with family, or even as a lamp during camping. It is easy to carry and convenient to use, doesn’t take up a lot of space and even has a slot for SD memory cards. In this case you wouldn’t have to worry about your mobile phones battery level.