Premium Merchandising for Less: Cardboard Coasters

Coasters are capable of protecting table surfaces from condensation and potential scratches by providing a place for drinks to rest upon which makes these coasters excellent as gifts and for campaigns during pub events and at clubs.

Why is a coaster good for marketing your brand?

Easy to personalise. Coasters are easy to design with your drink's logo, brand and even slogan. They can feature the colours of your brand to show off your personality. They can also be customised to suit any shape of coaster, and can be made in different materials.

Brand awareness. Cardboard coasters are great for placing on the bar counter and on tables, they will also be continually used for customers to place their drinks and will therefore the brand will always be seen.

Premium Merchandise: Stemless Wine Glasses

Custom made wine glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your wine in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your wine brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this wine.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this premium glass will interest customers to buy, because it offers more than other wine brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Premium GWP: Wolf Blass Limited Edition

GWP promotions help you to boost your sales! Customers love receiving free gifts with their purchases. This makes customers feel valued and that the brand cares for them. What makes a GWP even better is the high-perceived value that the free glassware has.

The wine glass has a high utility value due to its brilliant design and the use of premium quality glass. Therefore some customers may be attracted to the GWP and will be willing to spend more in order to obtain it. This will result in more impulse purchases and will increase the profits for Wolf Blass.

Why do we like this Wolf Blass GWP campaign?

Brand recognition. The logo on the glass will allow you to make yourself known and improve your brand awareness. It is the repetition that persuades your identity in the mind of the customer, and the more he finds himself exposed to your logo, the more easily he will recognise you.

Boost sales. If customers are used to receiving premium gifts each time they buy one of your products, it is certain that they will have a good image of your business and that they will want to consume even more.

Premium Merchandising: Classy Powerbanks from Wolf Blass

Premium Powerbanks are common marketing gifts, often given away for free at events or given as incentive products for gifts with purchase. Therefore these products offer the perfect opportunity for Brand Activation.

Both objects are commonly used, no computer user is without such a USB stick; where as in our increasingly connected world, people are realizing the importance of a portable powerbank. These objects provide the perfect opportunity for brand activation and increase customer awareness of your brand.

Powerbanks can be customized into any shape, with flexibility in the ability to highlight your particular company’s brand design. Artistic fusion and integration with your brand serves many purposes. It increases productivity, efficiency, though most importantly people enjoy decorations.

Designs to be used to help with brand activation can be various, choosing eye catching and original designs will appeal to potential customers. The more unique the design, the more a potential customer is likely to remember your brand and use your premium merchandise, thereby helping with your brand activation.

In summary, the best use of premium Powerbanks in brand activation is by offering those that have been specially designed. Merely offering a generic unoriginal product nowadays is not enough to market your brand and achieve brand activation.

Focusing on eye catching and original designs or designs that play to the strength of your brand are imperative when achieving brand activation.

Merchandising Solutions: Classy coasters for your Liquor Brand

Ambience plays a large role in the dining experience and it is made out of minute details. Minute details that when combined, creates an meaningful impression to the diners.

It means that even a small detail such as a coaster, when made beautifully, can play a part in this impression.

Coasters are a great brand awareness tool as they can be made into a lot of designs and premium materials such as leather, wood, glass - the list goes on. Most people are generally attracted to expensive looking items and having your coasters exude that air of luxury will certainly draw their attention to it and to your brand.

What's great about them is that they can be given as practical gifts that can be used at home, in the bar, and even in the office. A coaster set is a versatile gift that appeals to a wide range of demographic given their practical function of protecting your surfaces from stains and drips in addition to their novel designs.

Coasters also make a great brand introductory tool especially when used in a bar or restaurant without being too forward and eager. Since they are made from premium materials, these coasters can last through everyday use and re-use and can significantly reduce the amount of biodegradable resource that you may have been using for years by opting for paper products to protect your surfaces.

At Merch and Effect, we know the importance of creating a lasting impression even through tiny impressions such as a coaster. We take in the image of the brand and match our designs to the brand's personality and execute it with suitable and premium materials that will surely put your brand in the best light.

Travel Wallets for Functional Merchandise

Looking for functional products that suits travel and business? Then keep reading! Here are some suggestions of a travel wallet for your customers where they can keep all their passport, boarding pass, foreign currency or other important stuff when travelling. These are good quality items and could retain brand awareness if you print your logo on the product.

A travel wallet is a long lasting functional product, it is useful for your customers and you will benefit from choosing a product like this.

Offering your customers a travel wallet can make your business look more professional and shows that you care and knows what is important for your customer.

This is a great complementary product that makes you different from competitors.

Strategic Merchandising: Getting to know your Leather

Everyone wants to offer premium products in order to stand out from their competitors. Leather products are considered as premium. However, there are so many different types and forms of leather, what are the differences between them? 

PU Leather Used in Leather Promotional Products

Leather can be split into two broad categories, genuine and artificial. Artificial leather is often made of PU or PVC. Genuine leather is made from animal skin. Prices vary greatly for these two types of leather. A PU leather bi-fold wallet costs approximately 8USD while a genuine leather bi-fold wallet costs approximately 30 USD. Hence, it can be inferred that genuine leather costs about 4 times of artificial leather.

The Different Types of Genuine Leather

Genuine leather can be further classified based on its type and form. In this blog, I would be discussing on the 4 most common types of leather: full grain, top grain, corrected grain and split leather.

Full grain leather is leather that has imperfections and natural marks on it. The hide has not been sanded, buffed or snuffed. Being completely natural, full grain leather has much fiber strength and durability. Full grain leather also has more breathability, resulting in less moisture. This leather is normally used for high quality furniture and in footwear.

Top grain leather is the most common type of leather used in high end products. It is the second-highest quality of leather. Top grain leather is thinner than full grain leather as its split layer has been separated away. After sanding and applying a finishing coat, top grain leather has less breathability. A benefit of top grain leather over full grain leather is that it has a greater resistance to stains so long as the finish remains unbroken.

Corrected grain leather is leather with artificial grain applied to its surface. Imperfections are first sanded off and artificial grains then impressed into the surface. Most corrected grain leather is used to make pigmented leather. This helps to hide the corrections and imperfections.

Split leather is the remainder of the hide after the top grain portion has been separated from it. Split leather can be split further into middle and flesh split, depending on the thickness of the leather. After splitting, an artificial layer is applied to the leather and the surface is embossed with leather grain. Split leather can be used to create suede.

Gifts with Purchase Idea: Passport Holders

In light of the holidays, there is no better item to giveaway than a passport holder! This useful item would no doubt be a cool premium gift for most traveling clients.

The passport – the most important document in of our lives.  Over time it will begin to form creases, cracks, bends and ink rubbing. But in the end, its native cover is made from paper which is not always the most durable material. As a result, after a certain amount of time, the document will lose its visual appeal and to prevent this, and to take care of its security, we have a great GWP idea.

Protect passports from external damage and deterioration – is the main and basic function of a passport holder. These holders will protect it for several years After all, it is not only protective, but also has a decorative element that are definitely able to cheer you up.

Why use Passport Holders for your campaign?

§  Increase competitiveness. It is great idea for liquor companies. You can provide your customers not only with a useful product but also provide a visual of your product and its packaging.Your product will be more competitive than other brands because most customers will search for some interesting promo campaigns during their shopping and most of them will prefer buying a product with an incentive like getting a gift with purchase.

§  Practicality. These passport wallets can serve around three or even more years to your customers. That’s why you need to use it for your campaign because of its long product lifespan.

Brand Empowerment with a Premium Power Bank

Branded power banks are a fantastic way to market your brand. In a now ever technological world people everywhere are using their mobile phones, tablets and electronic gadgets on a daily basis. Also fitted with USB Ports and a LED Display on the front, this branded power bank is a great innovation for increasing brand activation. 

This power bank has a large square shaped surface area making this power bank’s branding style easy for placing your logo and design. Some designs may even incorporate LED lighting; with LED lighting on the front, it provides a great opportunity to illuminate a brand even in the dark. And what’s more at the top it even has LED lighting showing the percentage of battery power left, this definitely adds the feature of convenience, bonus! 

This sleek designed branded power bank also has two USB ports making it functional for usage with more than one device, and has a capacity of 7800 mah, increasing this products practicality. 

There are numerous ways to use this premium power bank. If your target is to increase your brand popularity, you can give them away for free during exhibitions, this increases the reach you will have on potential customers and will enhance your brand recognition and awareness.

Another way is to offer this power bank as a redemption gift or for use as gift with purchase to raise your in store sales as this will help enhance your product recognition.