Merchandising Ideas: Lapel Pins for Loyal Consumers

Lapel Pins are a great and customisable premium item for any kinds of sports or festive events, especially for awardings & internal giveaways.  Recognise customer loyalty, gifts, giveaways and repeat purchase encouragement.

Advantages: Bespoke shape, material & colour that can make many different types of lapel pin

Cloisonné Pin

• Jewelry-like appearance with high perceived value

• Great choice for any design that has clearly separated colours

• Metal sheet in any preferred colour is stamped to create a raised outline of the design.

The buried areas are then filled with powdery glass-like colour resins where each colour is filled separately and fired in an oven at 1700 degrees. This gives the cloisonné pin a hard, glossy finish that simulates jewel tones.

Merchandising Strategies: Investing on Premium GWPs

This form of marketing is a form of investment that pays for itself. Even though there will be some costs incurred from providing the GWP, it will also translate to increased sales revenue! This happens because people may be drawn to make a purchase because of the gift offered. Thus the initial cost of the GWP is a small sum to pay for the large amount of sales that could potentially be generated.

GWP helps to boost customer satisfaction. When customers obtain an additional item other than what they have originally purchased, they feel appreciated. Consumers will feel like they are getting more value for their buck. Therefore, this will increase customer satisfaction and aid in building customer loyalty.

Offering a premium gift certainly provides two-fold benefits for both the brand as well as the customers. So start offering them today to experience these benefits for your company!

Merchandising Ideas: Tritan Cups for your Liquor Brand

Why you should consider promotional plastic cups for your campaign?

These types of cups are a great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.

2. Cups can have any classic shape such as wine/champagne/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customisable!

3. Good quality material gives a high end feel and sophisticated look.

4. Available in different translucent colours and 1 colour logo printing on the cup.

5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe.

Tritan cups are just great as an item for your marketing campaign which will increase brand visibility and the image of the company. This product can be associated not only with alcoholic brands and beverages, but also with soft drinks and non-alcoholic. It can be perfectly utilised for promotion in bars, at outdoor events, corporate parties or banquets.

Plastic cups come in high end packaging giving a VIP feeling to the product and adds perceived value. The packaging can be completely customized with your brand requirements and go along with your corporate style.

Premium Products: Bar Blades for your Liquor Brand

In the drinks industry you could produce a bar blade with your business logo and use it as a marketing product to create impact on your consumers. A premium product can be a very useful marketing tool as it can enhance your brand and reputation if used appropriately in the correct situation and correct market segment.

Firstly, for any effective marketing strategy, we need to do some research and ask ourselves some key questions before diving into marketing your company with a promotional product.

These questions could include:

• Who are my consumers?

• What kind of products do they normally purchase?

• How do I think a specific marketing product will increase our brand reputation? etc.

For instance, we could use a bar blade for any beverage brand but place the focus on beers. Branding a bar blade will enable people to see your logo every time they enjoy their drinks with company.

How does a bar blade help increase brand awareness?

This is simple. If we do not spread our brand or expose consumers to it, they will never come to know what options are available. However, once we expose the public to our brand and after experiencing the service provided, the next time they need to choose a brand, they will go for yours.

Any kind of premium product or giveaway presents a creative marketing spin to your brand. Billboards, radio spots, newspaper and television advertisements are fine, but they are not as unique. A marketing product is more creative, tangible and inexpensive for customers.

Brand items! It will help you increase the number of clients that purchase your products on a regular basis.

Brand Visibility: Using Technology in POS Displays

Technology is advancing quickly and companies are developing new ways to marketing and promote their brand.

Optimize POS Display Using A Transparent LCD Display

Fridge – Using a Transparent LCD Display for the glass of a fridge, is great for drinks companies such as Heineken, Hennesy, and Budweiser to promote their brand. The digital display will attract customers to the product while illuminating the logo or special offers available.

Window – As it is transparent, it creates opportunity for regular items such as windows to become more interactive and effective when it comes to marketing. With a window becoming more digital and visually active it will be effective for potential customers passing by, demonstrating what the company can do for them.

General Advertisement Display – The most simple and easy method that any business can use is that of a general in store glass display. It can either be in the middle of the building, against a wall, or even hung up from the roof to show offers and branding.

 With a range of available POS display ideas for this item, there is a great amount of flexibility for it to be applied to any industry or market, whereby it will inevitably be successful and appealing to the new and old customers. Be it a simple advertisement display, a window display or a fridge display there is an endless selection of ways it can promote and what can be promoted with it.

As the display is made of glass and therefore offering a multi view of the advertisement, this gives companies the opportunity to market their product in new and inventive ways that takes advantage of this double view.

With movement, colours and the general energy behind this display, it makes the POS very interactive to customers. Furthermore as it is a new product this means that it may not have been seen by people before and therefore can create curiosity and demand to look at it for longer.

Brand Visibility: Premium Corporate Gift Ideas

Looking for the perfect gentleman’s fashion accessory? Cuff links could be the ideal product for you.  Cuff links symbolise professionalism in white collar business.  For service industry professionals, complete your staff uniforms just as you would with lapel pins to take presentation up a notch.

Perfect for premium incentive or targeted promotions, cuff links allow you to showcase your corporate logo with style.  Cuff links offer a large variety of choice in term of materials include:

• Glass

• Crystal

• Enamel

• Onyx

• Textiles

• Stainless

• Precious Metal

• Leather

Being highly customisable in terms of aesthetics, material or shape,  it is a very good product to be given in either corporate or marketing purposes.  If the gift is not directed toward customers, cuff links can be a great way for new employees to feel part of the company. Why not include then in welcome packs for employees or supporters for sports teams?

Premium Merchandising: Investments on Functional Products

The key to the success of some well-known companies lies in their constant investment in attractive communication campaigns to keep their customers loyal. This branded bag as gift with purchase launched by Glen Grant is an exclusive premium offer that will definitely increase the sales of the company.

In addition to getting great liquor, the customer comes out of the store with a Glen Grant bag as GWP, just as lovely of the same brand. They will like the sportswear bag look and chic.

This will be suitable for short stays or for a weekend, but will also accompany your customers in any of their sporting moments while making the brand visible everywhere. The logo stands out well on a black background but without being invasive on the bag, and customers are looking for this good balance.

Why do we like this Glen Grant bag as GWP?

Brand recognition. The logo on the bag will allow you to make yourself known and improve your brand awareness. It is the repetition that persuades your identity in the mind of the customer, and the more he finds himself exposed to your logo, the more easily he will recognize you.

Boost sales. If customers are used to receiving premium gifts each time they buy one of your products, it is certain that they will have a good image of your business and that they will want to consume even more.

Merchandising Ideas: Customisable POS Displays

This custom POS Display is easy to transport and makes a great item to catch the public eye on a festival or event. It’s a fun way to approach a liquor campaign. Next to that, the branding space on this giant beer bottle is huge. When festival visitors walk past a liquor stand, this POS display will definitely pop out and might subconsciously spark their thirst for a nice, cold glass of premium liquor.

Why do we think this POS Display will be successful?

Fully customisable. A POS display can be customised to any size, shape or colour to ensure that the promotion is unique and catches the customer’s attention. But it also ensures that the unique custom POS display upholds the brands core and reputation. In this case, the brand is a liquor company, so having the display in the shape of a bottle will be the most useful.

Unique but effective. Many brands use POS Displays, which means that you need to come up with a new, unique design for your display. A nice extra to this POS display is that it’s easy to transport because the bottle is not that bulky and easily collapsible. This makes for more convenient, lightweight freight.

Additional customers. After using such a POS display your brand awareness will have gained a lot of attention. Because of the size, it is easy to notice. It’s a very unique way of marketing a liquor brand, so it might make people more curious to try out a new type of liquor!

Practical Merchandising: Customised Keyrings for your Campaign

To have control about the access of your building is gaining more importance in the everyday life, so why not use a customised keyring to gain your brand awareness.  With such items, it is very clever as such products will be used everyday and will not only boost your brand awareness, but also your sales.

Such custom made keyrings do not just look unique, they can be customized to any shape you like, so it fits your brand through shape, color and branding. To customise such product is very clever, as this will be used everyday to get into your or any other Building and will be on the Key Chain everyday and everywhere. This constant brand awareness will help your employees or customers identify with your brand and company.

Why should you think about a customised keyring for your campaign?

Brand Awareness. To use such a product, which can be added to the key chain is very clever, as everyone has a key chain everyday, everywhere with him, which allows a constant brand awareness and will boost the sales for the long term.

Unique but effective. To have a unique custom key ring is very clever to gain a long term sale on your products.

Marketing Strategies: Finding the Best GWP for your Brand

One of the key aspects of marketing is to include different strategies like giveaways or premium gifts where clients will leave your local shop happily knowing that the brand really cares about them. This will enable us to build better customer relationships and boost our brand awareness as our marketing strategies can be as creative as we want and imprint our logo without any problems.

Wild Turkey has offered a marketing gift with a purchase of their branded bourbon. If you're currently in the liquor industry looking for marketing gift ideas, then look no further.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

Wild Turkey's mason jar is a superb example of a successful marketing gift idea. The Jar adds another dimension to the bourbon experience that is not only going to increase satisfaction of the buyer but also, with the Jar being branded, is sure to entice other worthy customers to leap forward and seek out the Wild Turkey brand.

Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.