In the drinks industry you could produce a bar blade with your business logo and use it as a marketing product to create impact on your consumers. A premium product can be a very useful marketing tool as it can enhance your brand and reputation if used appropriately in the correct situation and correct market segment.
Firstly, for any effective marketing strategy, we need to do some research and ask ourselves some key questions before diving into marketing your company with a promotional product.
These questions could include:
Who are my consumers?
What kind of products do they normally purchase?
How do I think a specific marketing product will increase our brand reputation? etc.
For instance, we could use a bar blade for any beverage brand but place the focus on beers. Branding a bar blade will enable people to see your logo every time they enjoy their drinks with company.
How does a bar blade help increase brand awareness?
This is simple. If we do not spread our brand or expose consumers to it, they will never come to know what options are available. However, once we expose the public to our brand and after experiencing the service provided, the next time they need to choose a brand, they will go for yours.
Any kind of premium product or giveaway presents a creative marketing spin to your brand. Billboards, radio spots, newspaper and television advertisements are fine, but they are not as unique. A marketing product is more creative, tangible and inexpensive for customers.
Brand items! It will help you increase the number of clients that purchase your products on a regular basis.