Marketing Ideas: Premium GWPs for your Campaign

Custom made whiskey glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Premium Merchandising: Customised Bar Blades

If looking for a really useful product that’s small, handy and can be fully customised, then this bar blade may do just the trick.

As a fantastic marketing idea for the drinks industry and any industry giving away this practical product, this bottle opener has its advantages. Made out of a sturdy stainless steel material it’s durable and will serve your customers for a long time!

Why  use this premium bar blade for merchandise?

Boost your sales. Giving these branded bottle openers as a gift with purchase can help you achieve competitive advantage and increase your sales as all customers love free gifts. Customers will definitely want to get this useful bottle opener and customers will remember your brand for giving away gifts.
Practicality. This durable marketing gift can provide you with long term advertising due to its good quality material and your brand logo placed on it. It can be good for on-pack promos and also can be used as a bar blade meaning its practical for use in bars, gatherings with friends and family, and for personal use.
Brand visibility. At a time when ordinary bottle openers would take a place this item is so compact that it can be fit into your customer’s pocket. Considering this, your customers will see your brands logo on this bottle opener every time.

Premium Merchandising: Bottle Sleeves for Premium Liquor Brands

One of the most common ways of selling wines is just placing them on stands where clients can see the variety of wines offered. This is always a great idea as customers can visualise the whole bank of wines we are selling. However, if we are selling wines of different quality and values, we sometimes need to think about how to present them to our customers in order to send out the message that the wine is of high quality. We could do this by using high-end packaging in order to give our clients the visualization and image the wine deserves.

How does packaging help clients visualise the quality of wine?

Nowadays, in marketing campaigns, we always need to find a way that customers will really go: “Wow! What an amazing packaging, I wonder what the product is inside?”. Many product providers may think that the product and its performance is more important than what the packaging looks like. This is not entirely true as the packaging can play a role in the success or failure of the sales of the product.

Thus, how a product is packaged may be what attracts the consumer to take a look on the product as it sits on store shelves. Therefore, it is fundamental to conduct extensive research on special designs and coloring of the types of product packaging that is the most appealing to attract our consumers.

At the same time, while offering this kind of packaging, we can also include some other promotional products like bottle openers to increase the value of our brand and the wine we want to sell.

Functional Merchandise: Branded Chopping Boards

Why use the Cheeseboard or Chopping board as  merchandise products?

Oatcakes, Chutneys and Cheese go well with Wine! What a smart way to enhance customer’s experiences when they enjoy the brand’s product. Simply pack the other matching or related items into the promo pack capture attention in the stores.

 Attractive Packaging

We like how the brand displays its contents in the pack, such arrangement provides clear visibility. Excellent choice of color adds value to the promo pack, drawing more customers, increasing sales for the company.

Branding

The cheeseboard with its brand logo will serve as a brand reminder for customers whenever they use it. Brilliant marketing move by the company. However, we feel that the perceived value of this promo can be further increased if brand logo is engraved on wooden handle of the cheese knives.

Merchandising Ideas: Modern Trends for Pens

In order to compete with the latest technologies, with the thread of being totally replaced by the inflow of electronic gadgets, the suppliers of writing instruments nowadays need to be exceptionally creative. And they succeed! Here we have collected the most interesting and innovative designs for pens, which will for sure stand out of the regular range of premium items. They will definitely bring lots of attention to your brand.

1. Stylus + Retractable Ballpen

In 2016 pens need to adjust to our new acquired habits to constantly interact with our smartphones and tablets. Here comes the brilliant idea of combining two functions: a usual ballpoint and stylus. The retractable mechanism is the same as those we used to have in pens for decades. The nib pushes straight through the conductive stylus, offering an immediate advantage.

2. Promotional Pens as Phone Holders

This kind of pen seems to look pretty regular, until you notice that the slot on the lid is designed specially to serve as holder stand for your mobile device. Can be used upright while you are at work so you can see your notifications. Great for watching videos in portrait mode as well. Workable with various models of cellphones.

3. Custom Desktop Table Pen

Perfect promotional product for banks and offices, where visitors always forget to return pens taken. All stands include customisable printing of your company information, logo, or branding. A wide range of colour choices allows you to match the colour theme of your company. Or you can choose a selection of colours for greater marketing flexibility.

4. Modern Version of Classic Metal Design

Prefer time-proven solid and classic design and materials? Chromed metal aluminium pen in its totally innovative, high-tech looking version.

5. All-in-One

To sum up all the mentioned above: this multi-purpose item including 5 functions in one. The ball pen, stylus, screen cleaner, phone holder and anti dust plug in one item! And we can personally add one more: it serves as perfect product for brand advertising.

Functional Merchandise: Steak Knives as GWP

On-Pack Packaging such as the one shown above is effective in capturing consumer attention and adds value to the main item. This gift with purchase will definitely boost sales and enhance brand value given the strong colours and attractive packaging.

Promotional items like knives are often good for branding and advertising. A simple logo printing on the surface of the handle will remind consumers of your brand. Knives are great gifts and are a cost effective way to market your brand.

Benefits of Marketing Gift Collaboration

All in all, this collaboration boost the marketing efforts of both parties. The knife can increase its sales through the bundled promotion. No matter what our business is, there will be a suitable marketing gift that we can use. We don’t always have to collaborate with famous characters or brands. Customise your marketing gift to please your customers. This way, you can communicate your brand philosophy effectively.

Practical Merchandising: Vibrant Umbrellas

A common marketing gift is the umbrella. Beside the standard umbrella which we all know, there are nowadays also some new variations on the market, which might be interesting for you. Read more below about the latest trends in marketing umbrellas.

LED umbrella

A new feature in umbrellas is adding an LED light. This can be done in various ways, as shown in the picture above. These items are ideal as a marketing umbrella since they have space for logo’s or slogans. But due to the new features it will certainly attract more attention.

Changing print on an umbrella

Another new feature we found for marketing umbrellas is the changing print. This function can be applied in various shapes and colours. For example, small bottles around the outside of the umbrella which will change colour when the rain falls on it.

Customisable handles of marketing umbrellas

The latest trend in marketing umbrellas is a customised handle. A handle can be easily customised to different shapes, beside a sword handle it is also possible to change it in the mascot of your company or club.

Merchandising Ideas: Rustic Chopping Boards

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Merchandise Idea.

 Why do we like this Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using premium items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.
Design Appeal: The use of two different materials gives this cutting board an absolute “edge”.  There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.
Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part. Either option will make your brand be noticed!

Premium Merchandise: Smooth Wine Glasses

The beverage industry is highly competitive so marketing gifts are highly important way of withstanding market strength. Simple and effective marketing gifts may include a beverage glass, whether you enjoy champagne, fruit juice or a glass of water you will always be in need of a proper glass. Why not use a creative marketing tool to do this?

This is a great marketing gifts ideas for your brand. The beverage industry has become highly competitive so promotional products and marketing gifts are a great way to capture the interest of your consumers within a reasonable budget.

This will attract new customers to purchase items from Elit. It will also boost brand recall for existing customers. This will create free advertising and encourage them to make repeat purchases. Customers will also be enticed to spend at least $30 or so in order to redeem the promo gift. This will spur customers to make impulse purchases and spend more than what they usually would spend.

Merchandise Ideas: Wine Bucket for your Campaign

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Wine:  Since these drinks are usually sold for much more than beer, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.