Merchandise for Spring: Premium BBQ Sets

With Spring upon us BBQ season has begun and will play a strong part in our campaigns all through the summer. Make sure you have all the Barbecue Tools in your home in order to be a real pro during the blazzing summer heat – be sure to show off your cooking skills to your friends.

BBQ’s are popular in many countries around the world and a BBQ tool box set is a perfect corporate gift to give out to your employees or valued customers as a spring gift.

It is very easy to print the logo or slogan of a company on the box set as well as on the handle of each tool. These items have a long product life if sourced using realiable  material.

Customers or employees who receive BBQ tools as a gift will be ecstatic. BBQ manufacturer’s could offer a free BBQ tool set as a premium product with the purchase of a brand new BBQ grill. Dont forget to include your company’s logo on the box set and tools, in order to increase your brand visibility.

There are an immense variety of barbecue tools, such as skewers,  tools to handle food on the grill,  or utensils to clean the grill. There are just as many packaging options, from custom plastic cases, to Nylon fold up holders, to simple disposable cardboard packaging.

Premium Merchandising: Custom Shot Glass Tray

One way to boost a liquor company's sales is to offer gifts that not only look great, but also serve a function to the customer's overall brand and product experience. Here are some examples of complimentary items that can be paired with different liquor brands.

Premium Liquor is best served chilled. What makes this gift attractive to consumers is its functional purpose and aesthetic appeal. A shot glass tray not only serves it practical purpose, it also serves as a creative way to establish a brand's identity as there are numerous ways to present their logo and image using merchandise. We can come up with different designs based on the brand's aesthetic, making the brand's product easily distinguishable from other brands' products.

These complimentary items can increase brand awareness and establish a brand's image. Compared to other forms of temporal advertising such as print and strategic ad placements such as billboards, creative merchandise can expose your brand for longer periods of time. High-end gifts that offer style and functionality enhances the customer's brand experience and satisfaction. Making customers feel that they are getting more value out of their money will surely increase their loyalty to the brand and make their experience with the brand worthwhile and memorable.

Functional Merchandise: Rustic Ice Buckets

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Merchandise Ideas: Unique and Iconic Headphones

Excellent idea for your brand placement: High-end Headphones. Do you see how featureless print “wireless headphones” can be perfectly replaced by your corporate logo? We definitely do. That is why we advice you to choose this very product for your marketing campaign.

High-end headphones like the ones in this blog boast extraordinary sound, build quality, and comfort for music lovers. With impressively clear accuracy, their sound profile tones are hard to resist.

A great variety of business should consider the implementation of this  promotional idea: a recording studio, music store, electronic music production and DJ school, any store selling techniques. They can be used as present, given with purchase over a certain amount of money, or as a giveaway in the honor of your company’s anniversary, or for internal marketing, as a holiday gift to your best employees.

Classy Merchandise: Backpacks for Matua

Functional Packs, The benefits and the uses to drive sales:

• Increase Perceived Value – As a brand has status, it emboldens that status with functional products, and merchandise. This is especially true for liquor merchandise.

• Purchase with purchase – A great use for functional bags such as these is purchase with purchase. Liquor merchandise is often used this way to drive sales via a discounted bag or bottle alongside a purchase of another item. Shoes is a popular example of this. Purchase with purchase is a great way to add value to your product, increasing sales.

• Brand exposure -As eluded to previously, brand exposure is essential for any marketing campaign. In the growing liquor products industry, it can be hard to get your foot in the door. Using functional products for liquor merchandise is a great way to expose those less known brands, ultimately driving sales.

• Varied product portfolio – Adding products to your portfolio can really flesh out your brand, an empty web shop never fares well for businesses, and using functional products for retail purpose is a great way to expand your product portfolio, while simultaneously benefiting your branding potential. These bags show a great way to do this with many types.

Merchandise Ideas: Premium Outdoor Products

Our company is fond of the classy design, natural materials and convenience of usage. It’s amazing how simple the picnics and outdoor events can be organised with the help of these strawy baskets, cooler bags and picnic backpacks.

Why do we love these picnic sets for outdoor merchandise?

Beautiful design – natural material and high-end quality will add a great value to your brand.
Convenient usage – easy to carry outdoor to events and picnics.
Variety of options for logo placement – silk screen printing on cotton up to 5 colours, embossing on leather patch, and laser engraving on metal zips.
Multi-purpose promotional item – perfect as a high-end gift for key clients, gifts for company anniversary to your colleagues, outdoor advertising at the festivals, events and celebrations.

Merchandising Ideas: Rustic Chopping Boards

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Merchandise Idea.

 Why do we like this Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using premium items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.
Design Appeal: The use of two different materials gives this cutting board an absolute “edge”.  There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.
Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part. Either option will make your brand be noticed!

Premium Merchandising: Functional Gadgets

Offering premium  products is the best way to increase brand awareness and recognition. A great way to use promotional items is to use  gadgets like power banks or USB flash drives to show your company and your products are modern minded.

In our highly technologised world both items are commonly used. Every owner of a smartphone appreciates the benefits of a power bank and every office in the world needs USB flash drives. Therefore these two promotional gadgets are great to improve costumer awareness and retention.

What are the benefits of premium gadgets?

The power banks and USB flash drives offer a great branding area on the cover. It’s easy to promote your logo, your artwork or you company’s anniversary on it. The powerbanks are available in many different colors, so you can choose the right color to fit your company logo.

The powerbanks and flash drives are available in every possible shape, so you can promote your recently launched product with a personalized power bank. These items allow you to be creative in your marketing approach, because you can customize them after your own needs. These have the added benefit of being a business card replacement to your potential customers, but with the bonus feature of actually functioning as a tangible item customers could use.

We’ve all had the pain of not being able to transfer our documents from our computer to our tablets. Using email or connecting the tablet to PC can be a nuisance, this is where the USB gift can be useful. The USB drive can be loaded with documents and will connect to all tablets a perfect way to transfer documents without any hassle. It is therefore a good way to create more brand awareness for your company, because a lot of people find those USB drives easy to use.

You can easily make customer segmentations and choose the right target group, when using these gadgets as a part of your marketing strategy. USB-drives and power banks are used in many companies as mentioned earlier and will therefore be great if your target group is among some there.

Strategic Merchandising: Getting to know your Leather

Everyone wants to offer premium products in order to stand out from their competitors. Leather products are considered as premium. However, there are so many different types and forms of leather, what are the differences between them? 

PU Leather Used in Leather Promotional Products

Leather can be split into two broad categories, genuine and artificial. Artificial leather is often made of PU or PVC. Genuine leather is made from animal skin. Prices vary greatly for these two types of leather. A PU leather bi-fold wallet costs approximately 8USD while a genuine leather bi-fold wallet costs approximately 30 USD. Hence, it can be inferred that genuine leather costs about 4 times of artificial leather.

The Different Types of Genuine Leather

Genuine leather can be further classified based on its type and form. In this blog, I would be discussing on the 4 most common types of leather: full grain, top grain, corrected grain and split leather.

Full grain leather is leather that has imperfections and natural marks on it. The hide has not been sanded, buffed or snuffed. Being completely natural, full grain leather has much fiber strength and durability. Full grain leather also has more breathability, resulting in less moisture. This leather is normally used for high quality furniture and in footwear.

Top grain leather is the most common type of leather used in high end products. It is the second-highest quality of leather. Top grain leather is thinner than full grain leather as its split layer has been separated away. After sanding and applying a finishing coat, top grain leather has less breathability. A benefit of top grain leather over full grain leather is that it has a greater resistance to stains so long as the finish remains unbroken.

Corrected grain leather is leather with artificial grain applied to its surface. Imperfections are first sanded off and artificial grains then impressed into the surface. Most corrected grain leather is used to make pigmented leather. This helps to hide the corrections and imperfections.

Split leather is the remainder of the hide after the top grain portion has been separated from it. Split leather can be split further into middle and flesh split, depending on the thickness of the leather. After splitting, an artificial layer is applied to the leather and the surface is embossed with leather grain. Split leather can be used to create suede.

Marketing Strategies: On-Premise displays

The best place to promote your product is directly at the place of purchase. The primary way to do this are through in-store displays in the supermarkets. As a big part of the liquor sales are done in bars, a great idea to promote your brand and product is with an in-bar display. Liquor towers, like this one from Skyy Vodka, are great promotional products to use as an in-bar display.

When the customers of a bar see in-bar displays like a branded liquor tower, they will most likely order that featured liquor of the company they see on the displays.  Furthermore, when interacting with the beer tower, the printed label on the cover will enhance customer retention and brand recognition.

This vodka tower is a fantastic promotional product. It offers a great branding area on the base and is available in many different shapes and colors.

How can you use bar displays as promotional products?

There are several different ways to use promotional products as an in-bar display. One possibility is to offer the liquor towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them to stores or in your online shop.

Another way is to give them away for free to the bars. This way, many of the bars will use the liquor tower which will have a straight impact to your sales in bars.