Merchandise Ideas: Iconic Shot Glasses for Brand Identity

The world of drinking glasses is fascinating with so many different types of glasses to choose from.  Nobody can have a complete set of all styles of drinking glasses in their kitchen cupboard, so this means there is no end to the collectible nature of these – making them perfect for marketing gifts.

Some drinks have to be specially served in a specific glass, such as champagne or certain liquors. You can’t serve wine in a shot glass or champagne in a beer mug.  As a beverage brand, it is important to educate your customers on what kind of glassware to use and the different characteristics of such.

Shot glasses are part of the Tumbler family of glasses, mostly used to drink or measure small doses of alcohol (between 44ml – 50ml). Across the world different sizes of shot glasses are common. There are an immense variations of shot glass shapes, due to the production process which enables unique mould creations to be mass produced using the machine blown production process.Customization is very easy using the mold process, different sizes, shapes and dimensions are feasible as well as printing logos and brand names.

Merchandising Strategies: Premium Packaging Merchandise

Every liquor lover’s concern is either keeping their drink cold or making sure that it’s fresh. This passion for liquor can be shared to your patrons through practical and innovative merchandise that can definitely depict a much more premium and classy brand.

Packaging has moved beyond its delivery function and even its visual identity purpose. It’s now being used as a platform to demonstrate innovation, engage tech-savvy consumers and deliver personalised drinking experiences.

Effectively producing any merchandise will always boil down to its application in daily living. For any wine and spirit enthusiast, joy starts with the smell of a favorite beverage and the only way to get that smell is by opening that bottle.

Merchandise Ideas: Minimalist and Slick Premium Designs

Wine is a staple drink in almost every bar. What’s better for your brand recognition than a Branded glass? Customers who order a drink with your brand can not only enjoy the taste, but also the visual entertainment of the Branded glass. These glasses not only capture the essence of your drink, they also showcase your brand’s depth and specialization in this field. By serving your liquor in a signature, custom made glass makes your brand stand out from other brands that do not have such products.

Point of sale promotion: This Branded glass could be used in bars or at home on display in your drinks cabinet to advertise your brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this glass will be on show to more customers. The nicer looking the glass, the more likely the customer will buy this product.

Increase Perceived Value: By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further. Customers are more likely to pick a specific brand over competitors in the same industry when a free gift is offered.

Customer retention: Printing a logo on the Branded glass, will definitely help with Customer Retention. Customers will be reminded of the brand every time they use the product. This is one reason why an On-Pack gift like this would be a very successful marketing gift.

Merchandise Ideas: Functional Packs for your Consumers

Functional Packs, The benefits and the uses to drive sales:

• Increase Perceived Value – As a brand has status, it emboldens that status with functional products, and merchandise. This is especially true for liquor merchandise.

• Purchase with purchase – A great use for functional bags such as these is purchase with purchase. Liquor merchandise is often used this way to drive sales via a discounted bag or bottle alongside a purchase of another item. Shoes is a popular example of this. Purchase with purchase is a great way to add value to your product, increasing sales.

• Brand exposure -As eluded to previously, brand exposure is essential for any marketing campaign. In the growing liquor products industry, it can be hard to get your foot in the door. Using functional products for liquor merchandise is a great way to expose those less known brands, ultimately driving sales.

• Varied product portfolio – Adding products to your portfolio can really flesh out your brand, an empty web shop never fares well for businesses, and using functional products for retail purpose is a great way to expand your product portfolio, while simultaneously benefiting your branding potential. These bags show a great way to do this with many types.

Quality Merchandising: The Best type of Leather for your Product

Everyone wants to offer premium products in order to stand out from their competitors. Leather promotional products are considered as a premium product. However, there are so many different types and forms of leather, what are the differences between them? 

Genuine leather and artificial leather

Leather can be split into two broad categories, genuine and artificial. Artificial leather is often made of PU or PVC. Genuine leather is made from animal skin. Prices vary greatly for these two types of leather. A PU leather bi-fold wallet costs approximately 8USD while a genuine leather bi-fold wallet costs approximately 30 USD. Hence, it can be inferred that genuine leather costs about 4 times of artificial leather.

The different types of genuine leather

Genuine leather can be further classified based on its type and form. In this blog, I would be discussing on the 4 most common types of leather: full grain, top grain, corrected grain and split leather.

Full grain leather is leather that has imperfections and natural marks on it. The hide has not been sanded, buffed or snuffed. Being completely natural, full grain leather has much fiber strength and durability. Full grain leather also has more breathability, resulting in less moisture. This leather is normally used for high quality furniture and in footwear.

Top grain leather is the most common type of leather used in high end products. It is the second-highest quality of leather. Top grain leather is thinner than full grain leather as its split layer has been separated away. After sanding and applying a finishing coat, top grain leather has less breathability. A benefit of top grain leather over full grain leather is that it has a greater resistance to stains so long as the finish remains unbroken.

Corrected grain leather is leather with artificial grain applied to its surface. Imperfections are first sanded off and artificial grains then impressed into the surface. Most corrected grain leather is used to make pigmented leather. This helps to hide the corrections and imperfections.

Merchandising Strategies: Branding in Public using Functional Items

One of the most important aspects of marketing for any company in the service sector is to brand their products so that it is exposed to the public. This will enable our brand to expand its visibility which will mean that the public will be more aware of who we are and what do we provide. The most common products that can be branded in cafés and bistro's are: napkins and cutlery. These are items that our customers will use every single time they come in to our cafes. Branding these products will enable them remember who we are.

How does branding products as our marketing strategy enable our company to raise brand awareness and revenues in the near future?

Well, it is known that if we don’t invest as much in marketing our brand properly, we will not be able to gain as much clients as possible as they will always head to our close rivals. There are many ways that we could attract these customers to our business, but firstly and most importantly we need to make sure that they will remember who we are. Just by adding our logo to simple products will ensure this and give a great image of our brand.

If we don’t throw out our brand name to the public, not many people will know what we do and why we are different from others.

Revenues will come through an efficient use of our marketing campaign which includes using merchandising strategies.

Practical Merchandising: Serving Trays for Brand Visibility

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customised by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great classy product for companies to consider.

Use them in gift with purchases campaigns for consumers or as bar advertising for maximum effect.

Merchandising Ideas: Taking Advantage of On-Pack Marketing Gifts

White Wine is a staple drink in almost every bar. What’s better for your brand recognition than a Branded glass? Customers who order a drink with your brand can not only enjoy the taste, but also the visual entertainment of the Branded glass. These glasses not only capture the essence of your drink, they also showcase your brand’s depth and specialization in this field. By serving your liquor in a signature, custom made glass makes your brand stand out from other brands that do not have such products.

Why do we like this Branded Vodka Glass?

Point of sale promotion: This Branded glass could be used in bars or at home on display in your drinks cabinet to advertise your brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this glass will be on show to more customers. The nicer looking the glass, the more likely the customer will buy this product.

Increase Perceived Value: By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further. Customers are more likely to pick a specific brand over competitors in the same industry when a free gift is offered.

Customer retention: Printing a logo on the Branded glass, will definitely help with Customer Retention. Customers will be reminded of the brand every time they use the product. This is one reason why an On-Pack gift like this would be a very successful marketing gift.

Merchandising Ideas: Gift Sets to Boost Sales

Gift sets would naturally have a much higher perceived value than a single promotional gift item.  With such a unique yet meaningful gift set offered, people would be enticed to purchase them. To add on, the alcohol gift set comes alone with so many different spices for consumers to accompany the vodka. This would definitely be able to help boost Skyy Vodka’s sales as it would be able to act as an incentive to attract consumers into selecting their vodka over the others.

Offering Attractive Yet Useful Gift Items

To effectively achieve your marketing aim of boosting sales, be sure that you offer gift items that are related to the products you are selling. This way, people would be more interested in purchasing your products if the gift items are attractive and useful.

Johnnie Walker is now offering different spices in each shot glasses as a gift set. With the spices already placed in the shot glasses, consumers are able to pour the vodka into the shot glasses to go along with different spices for a unique taste.

Branding

Branding your company logo on the premium gifts you are offering to your consumers would potentially increase brand awareness greatly. When consumers carry this gift set boxes out or using them at home, other people would be able to notice Skyy Vodka's brand name. These branded items could act as a free walking advertisement for your company and ultimately increase sales in the long run. Hurry and get your very own branded gift items to offer your consumers!

Practical Merchandising: Functional Aprons for your Campaign

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom barbecue aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.