Marketing Strategies: On-Premise displays

The best place to promote your product is directly at the place of purchase. The primary way to do this are through in-store displays in the supermarkets. As a big part of the liquor sales are done in bars, a great idea to promote your brand and product is with an in-bar display. Liquor towers, like this one from Skyy Vodka, are great promotional products to use as an in-bar display.

When the customers of a bar see in-bar displays like a branded liquor tower, they will most likely order that featured liquor of the company they see on the displays.  Furthermore, when interacting with the beer tower, the printed label on the cover will enhance customer retention and brand recognition.

This vodka tower is a fantastic promotional product. It offers a great branding area on the base and is available in many different shapes and colors.

How can you use bar displays as promotional products?

There are several different ways to use promotional products as an in-bar display. One possibility is to offer the liquor towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them to stores or in your online shop.

Another way is to give them away for free to the bars. This way, many of the bars will use the liquor tower which will have a straight impact to your sales in bars.

Merchandising Ideas– Maximising Investment using Corporate Gifts

If you are looking into maximising your marketing budget this year, then you should invest on corporate gifts! Most people like to get things organised to welcome the beginning of the year. Help your clients and business partners to get organised. A thoughtful gift is always appreciated far more than its actual value. Here are some ideas on how to make compendiums interesting and useful!

 People nowadays own highly portable gadgets. These gadgets help them to be more productive. An iPad compendiums is great for any iPad owner who wants to get organised. The iPad can be inserted into a detachable pocket that serves as iPad case and stand. On the outer cover of this pocket, there are some compartments where users can put their iPad cable, USB flash drive, credit cards and many more. Being able to contain A4 size paper, this compendium is great for carrying important documents as well.

This gift is highly customisable. You have many options on colour and material. PU can be a very good material for this if leather is too luxurious for the target audience. Having a large surface area, you can choose to brand it prominently or subtly. You can even customise the finishing. Try using foil stamping to make your brand more visible.

Corporate gifts can strengthen your brand image and your ties with your partners. It also increases brand awareness. It is a form of a subtle investment. Using your marketing budget for corporate gifts will enforce brand recall and hopefully generate more collaborations.

Functional Marketing Tools: Promotional Flip Flops

Flip flops are perfect as a marketing tool. Promotional flip flops are light, compact and highly customisable. This is why it is great for on-pack promotional gift. Flip flops are great for free advertising as well. Here are some ideas on how you can use flip flops as a marketing gift

Free Advertising

Take a look at these Aperol flip flops. This is an example of how to execute a free advertising strategy. When you walk on the sand with this pair of  flip flops, you will ‘stamp’ the sand with its sole. Customise the sole of your promotional flip flops to facilitate free advertising. Don’t dwell on the fact that the print on the sand won’t last forever; think about the number of people that will see your brand as it lasts! It is definitely an unusual sight of seeing a logo stamped on the sand. People will marvel at how creative you are in getting to them.

Innovative Promotional Flip Flop

When planning what kind of slippers to offer to your customers, put them in the centre spotlight. Think about how the product will benefit your customer. These slippers are great for travelers. Customers can use it as house slippers in their hotel rooms. Creating your next promotional product should always put functionality above anything else.

Marketing Gift Ideas: Customised shapes of USB sticks

USB sticks are common marketing gifts, often given away for free at events or given as incentive products for gifts with purchase. Merch and Effect is happy to introduce customised shapes of USB as marketing gifts for your liquor brand.  Basically, USBs can be customised into any shape of your company’s products with its versatile characteristic.

Why would you use your brand icon for USB Marketing Gifts?

The USB in cross shape made for Lisa McGuigan Wines can be given out as promo gifts during wine related events or simply as GWP to customers.  Special shapes of USBs are a cost effective marketing gift to advertise your liquor product – which is a very popular accessory for everyone in the modern age. Unique promotional items would definitely be able to attract the attention of people and bring out a sense of practicality amidst the quality of your liquor brand.

The Appeal of a special shape of USB as a Marketing Tool.

Merch and Effect  as a product design company is dedicated to discover new and innovative ways on how different wine companies adapt the USB flash drive into their promotional marketing.  Customised shapes of USB as marketing gifts would be great and timely for all the brands of alcohol companies, which is a good way to remind customers of the product as well as the brand.

Promotional Product Advice: Why choose a premium Laptop Bag?

Being well known in solutions for travel, customers would definitely be attracted to this promotional gift. An embodiment of the main purchased item, this promotional item will come in handy for many. One could use it for a day’s travel or perhaps as a portable work station.

This laptop bag we produced for Beam Global’s Laphroaig brand is made from rust-colored leather, branded with Laphroaig ‘s logo at the front. It features a detachable shoulder strap with shoulder pads and an accessible front flap pocket.  We chose to make it with metal teeth zippers to add to this bag’s stylish design and to ensure its durability. This branded promotional product adds value to this laptop bag, making it a high end merchandise.

There is also 2 ways where the consumer could carry this, either by the handles or swing it across their shoulder with the strap. Either way would still act as a form of marketing and advertising for your business as the logo is significantly displayed at its front.

Merch and Effect would definitely recommend embossing your logo when working with leather material to give it a more professional look!

Marketing Products for Alcohol – Cocktail Shakers

People are always after the newest marketing products to make the mixing of their drinks that much more enjoyable, and cocktail shakers are one piece of equipment that are definitely needed to make up your favourite Mojito or Cosmopolitan.

However, cocktail shakers can be difficult to use if you don’t know how to make cocktails yourself, however this unique cocktail shaker brings an easier way to learn the art of cocktail making.

This particular cocktail shaker is made from a sturdy anti-rust steel material person for keeping your cocktail mixture colder for longer, and the outside panel also rotates, so you know exactly how much to pour during each step.

Marketing products like these are unique and will make fun products to give to friends and family during social nights and parties, and also nice products to give away for purchase promotions. They also come in a great steel gift set, including a drinks measure, cocktail stirrer as well as a strainer.

Why do these cocktail shakers make cool ideas as marketing products for liquor companies?

• Increase product portfolio. These make fantastic marketing products to give away as alcohol gift sets items, and can increase your product portfolio as it emphasises what drinks can be created using your brands alcohol.

• Brand exposure. If used during events, in bars, at your house or during summer parties for example, it will be on show to lots of potential customers. If they see how useful and unique this shaker is, it will also increase your brands recall.

With these shakers you’ll for sure learn the art of cocktail making and become a pro in no time, if interested in this promotional product please contact us at the Merch and Effect website.