Marketing Products for Alcohol – Cocktail Shakers

People are always after the newest marketing products to make the mixing of their drinks that much more enjoyable, and cocktail shakers are one piece of equipment that are definitely needed to make up your favourite Mojito or Cosmopolitan.

However, cocktail shakers can be difficult to use if you don’t know how to make cocktails yourself, however this unique cocktail shaker brings an easier way to learn the art of cocktail making.

This particular cocktail shaker is made from a sturdy anti-rust steel material person for keeping your cocktail mixture colder for longer, and the outside panel also rotates, so you know exactly how much to pour during each step.

Marketing products like these are unique and will make fun products to give to friends and family during social nights and parties, and also nice products to give away for purchase promotions. They also come in a great steel gift set, including a drinks measure, cocktail stirrer as well as a strainer.

Why do these cocktail shakers make cool ideas as marketing products for liquor companies?

• Increase product portfolio. These make fantastic marketing products to give away as alcohol gift sets items, and can increase your product portfolio as it emphasises what drinks can be created using your brands alcohol.

• Brand exposure. If used during events, in bars, at your house or during summer parties for example, it will be on show to lots of potential customers. If they see how useful and unique this shaker is, it will also increase your brands recall.

With these shakers you’ll for sure learn the art of cocktail making and become a pro in no time, if interested in this promotional product please contact us at the Merch and Effect website.

Liquor promotional products: Premium Boston Shaker

Liquor promotional products are often premium. From branded ice buckets and stirrers to successful packaging there have been great items for this industry. This trend is the same here with this promotional material; the black matte finish adds a premium accent while the strong branding ensures exposure.

Liquor Promotional Products, why a Boston Shaker?

• Gift with purchase – A premium item like this adds value to a purchase exceptionally. As part of a set, or an individual glass these would pair brilliantly with a premium bottle of liquor. Liquor promotional products like these have exceptional brand exposure capability.

• Custom design –The branding on the side can be satin etched for clarity with custom design or silk screen printed, great for a bold display of your logo. The premium feel is essential for products like this, these merchandise accomplish this.

Liquor promotional products: Jim Beam Boston Shaker

• Generate awareness– Brands love to be recognised, and these promotional products are a perfect way to give your brand the boost it deserves. Integrate your brands logo and you will be ascertained to reap the benefits of using a high quality promotional product.

• Inspire conversation- Due to the nature of the product, they are intended to be used in social situations, as such this is a great way to formulate word-of-mouth, and it’s certain to be the positive type if offering a product of this quality.

There are endless amounts of styles of promotional products, but when it comes to liquor we would recommend in staying away from the stein type and just sticking to the classic taster genre, purely for health precautions. Though these styles come with various types of prints that can be extremely impactful on the perceived value of the product.

We have years of experience at Merch and Effect in product design, product sourcing and product manufacturing; and have produced and constructed a large array of drink promo products such as the ones shown above.

At Merch and Effect we can help you utilise your 2016 marketing budget. Contact us to find out how we can help. If you’re interested in gifts with purchase and premium merchandise, we are here to share to you the best and modern ideas that you deserve for your liquor brand.

Packaging Merchandise: The practical way for Brand Marketing

Growing up, we were always taught to never judge a book by its cover. Although that teaching gives our personality a much better touch on values, most people still rely on the first impression or the first glance.

In marketing any liquor brand, the appearance of your product greatly affects your consumer’s choice. A potential patron will always be attracted to great aesthetics as it is a natural response to something handsome or good looking.

One of the most practical ways to market your brand is by creating a type of merchandise that has function. Not only can it be used alongside your product, but it can also level up your product’s classy feel.

Just like this single wine box for Penfolds, it is a simple yet intricate design that will capture more than the eyes of wine enthusiasts. For giving gifts, this type of merchandise can give remedy to the hassle of wrapping a bottle of wine for Christmas. It can definitely add elegance to your brand of liquor and will surely reflect the premiere quality of any alcohol brand. With the help of Merch and Effect, we can turn simple everyday things into something quite functional and relevant to your brand. Creativity goes a long way with the foundation of functionality.

5 Points to Consider in Picking Out a Promotional Product

In the alcohol industry, there are times when you have to show how much your consumers mean to you and the best way to do this is to give away a free promotional product. Also coined in the marketing world as a gift with purchase (GWP), these items could be in the form of caps, umbrellas or shot glasses, among others.

However, you could also strive to be more unique and offer a Tiki cup like the one featured in the photo above made for Beam Global’s Cruzan Rum brand. You could also present your customers with a shot glass tray like the one below from Campari’s American Honey.

The problem now is the kind of GWP you will choose for your brand. As with every decision you need to make for your business, you also have to put a lot of thought into this.

So, below are just some of the points that could help you in picking out a promotional product to represent your brand and increase people’s awareness about it:

1. Consider Your Consumers

Behind every successful marketing strategy is your efforts to know your customer. You have to be keen about the age range of your target market as well as their gender, interests, income, occupation or business. You will also have to learn about their intent to buy or their ability to decide about buying your product. These are among the influencing factors that should be considered in figuring out which product is perfect for brand.

2. Think of the Venue or Event

Whether you are launching a new variation of your alcohol brand or just simply giving away a gift in time for the holidays, you always have to give the venue where you will be featuring these products tied with GWPs or the event you are promoting some serious thought. Teddy bears could be perfect to give away as a seasonal gift at Duty Free shops, while shakers can be suitable for product launchings.

If your launching event is held at a winery where you will be holding guided tours and some wine tasting, then you might like to offer umbrellas or caps to protect them from the sun or sudden rain. As these items are something they can keep and use for a long time, then you will be presenting your consumers with a constant reminder of your brand or company.

3. Go for What Lasts Long

As mentioned in the previous point, you have to think about how long you want your customers to remember your product. So, go for such products like shot glasses or coasters that they can use every time they have a nightcap or a glass of wine before dinner. Your brand need to be on top of their mind if you wish for them to become repeat customers.

4. Aim for Functionality

Choose a promotional item that no one will want to throw away. If you have to give away a keychain, put in a flash drive for additional purpose. If you wish to offer those umbrellas or caps, make sure they are of high quality, so your customers will be able to keep and make use of them for quite some time.

Do not settle for the mediocre in giving away promotional products. As you are in the alcohol industry selling premium liquor brands, you also have to gift your most valued consumers with high-end items that will represent the quality of your business.

5. Be Conscious of Timelines

This is a point you should never overlook. It is crucial for you to plan and order your promotional items way ahead of your scheduled product launching or promotional event. If you aim for high quality and excellent craftsmanship for your merchandise, then the lead time you should give your marketing partner should be enough for them to deliver these to you.

Because of this, it is also vital for you to find a marketing partner that could assist you not only in choosing the best GWP for your brand. They should also ensure that your timeline is met. Go for a provider of creative merchandise solutions that will help you come up with a promotional product that is in line with all the considerations pointed out above. If you are able to do this, then success for your marketing strategy is within easy reach.

Cocktail Possibilities with you Branded Cocktail Barrel

Spirits offer countless possibilities of cocktail mixes, bringing new twists to your usual drink. At some point, a spirit lover and enthusiast has dreamt of concocting their very own cocktail at home.  

A great way to really reach cocktail lovers is through offering  premium and functional gifts like cocktail barrels. Cocktail Barrels make great decorative pieces, especially on bar tops. They instantly represent the brand they carry and makes the brand's presence more imminent. The cocktail barrels we design and produce for brands at Merch and Effect are made from choice materials, made according to the traditional standards of professional cocktail brewers.

With cocktail barrels, you are offering your customers limitless ways on how to enjoy your product and tweak it to their liking. This makes your creative merchandise barrel and essential tool in achieving the results they want, increasing its usability and sustaining the interest of your customers in your product and gift.

Since cocktail barrels are made from materials that are made to last such as oak wood and copper hardware (varying depending on the design of the barrel), these can be passed down as a collector's item. The luxurious and expensive appearance of branded cocktail barrels make them superb corporate gifts to big bosses and clients. Each barrel is uniquely designed to go with the brand's theme as they are, in fact, brand awareness tools and we know the importance of leaving your brand's footprints.

Can you imagine your products turned into cocktails by your creative patrons? You should consider giving them this item. We'll help you get started.