In-Store Merchandise: Sunglasses by Jim Beam

In store marketing gifts are great to raise the sales of your products in a short time and without big and expensive marketing campaigns. 

How can custom sunglasses help in raising your sales?

Custom sunglasses are fantastic promotional products. When you use them as an on pack gift like this, you will influence the consumer in his buying behavior directly in the store. This way you can raise your sales and increase your product recognition.

If you want to use custom sunglasses to reach as many potential customers as possible and therefore increase your brand’s awareness, it’s best to give branded sunglasses away as free giveaway.

Another amazing way to use custom sunglasses is to offer them with your logo printed on the cover as branded merchandise in your shops or in your online store.

In general, custom sunglasses are fantastic promotional items. They offer a great branding area on the cover to print whatever you want on them. It’s easy to print your logo, your artwork or your products on it. Besides, they are also available in many different materials and colors.

Affordable and Functional: Premium Leather Merchandise

Everyone wants to offer premium products in order to stand out from their competitors. Leather promotional products are considered as a premium product. However, there are so many different types and forms of leather, what are the differences between them? 

Genuine leather and artificial leather

Leather can be split into two broad categories, genuine and artificial. Artificial leather is often made of PU or PVC. Genuine leather is made from animal skin. Prices vary greatly for these two types of leather. A PU leather bi-fold wallet costs approximately 8USD while a genuine leather bi-fold wallet costs approximately 30 USD. Hence, it can be inferred that genuine leather costs about 4 times of artificial leather.

The different types of genuine leather

Genuine leather can be further classified based on its type and form. In this blog, I would be discussing on the 4 most common types of leather: full grain, top grain, corrected grain and split leather.

Full grain leather is leather that has imperfections and natural marks on it. The hide has not been sanded, buffed or snuffed. Being completely natural, full grain leather has much fiber strength and durability. Full grain leather also has more breathability, resulting in less moisture. This leather is normally used for high quality furniture and in footwear.

Top grain leather is the most common type of leather used in high end products. It is the second-highest quality of leather. Top grain leather is thinner than full grain leather as its split layer has been separated away. After sanding and applying a finishing coat, top grain leather has less breathability. A benefit of top grain leather over full grain leather is that it has a greater resistance to stains so long as the finish remains unbroken.

Corrected grain leather is leather with artificial grain applied to its surface. Imperfections are first sanded off and artificial grains then impressed into the surface. Most corrected grain leather is used to make pigmented leather. This helps to hide the corrections and imperfections.

Marketing Strategy: In-Bar Functional Displays

The best place to promote your product is directly at the place of purchase. The main example to do this are in store displays in supermarkets. As a big part of the beer sales are done in bars, a great idea to promote your brand and products is with an in bar display. Beer towers, like this one from Skyy Vodka, are great products to use as an in-bar display.

Why promoting with branded beer towers?

When the custumers of a bar see in bar displays like a branded beer tower, they will rather order the beer of the company they see on the displays.  Furthermore when interacting with the beer tower, the printed label on the cover will enhance costumer retention and brand recognition.

These beer towers are fantastic premium products. They offer a great branding area on the cover and are available in many different shapes and colors.

How can you use branded in bar displays as premium product?

There are several different ways to use promotional products as an in bar display. One possibility is to offer the beer towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them in stores or in your online shop.

Another way is to give them away for free to the bars. This way many of the bars will use the beer tower which will have a straight impact to your sales in bars.

Creative Visibility: Unique Ice Buckets for On-Premise Campaigns

Ice Buckets are an excellent and very visible advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China who can offer standard designs for beer buckets.   This bucket provides excellent advertising for brands with big logo printing areas at the sides & is one of the most unique ice buckets you can see around.

Beer is so important for parties, having these ice buckets will make the party even better!

Customised ice bucket

Nothing beats the taste of cold liquor. A unique interpretation of an ice bucket was executed for the brand Wolf Blass in collaboration with the Manchester City Football club.

The design was inspired by MCFC's true love for the game as the actual football they all grew up to love. Truly a unique piece which can easily become a fan collectible. Made with high quality PVC, this product is light weight and easily cleaned after every use. A perfect and ingenious way to get visibility for your brand in the most innovative and fresh manner. 

Strategic Merchandising: Activating your Consumers with GWPs

Having premium GWPs adds to the enjoyment of purchasing the beverage. This leaves a positive impression on your brand which, in turn, attracts audiences to buy your products. They may be potential customers who’ve yet to try them, or consumers who buy from competing brands but are looking for something different. In other words, an in-pack promotion can immediately translate to an increase in sales and profit. Here are some other benefits for incorporating this promotional strategy.

Why should you also choose an insulated beverage container for your next campaign?

Customisation and branding: An insulated beverage container has a large area and it easy to personalize. Matua has gone for simple but effective branding here and the same can be done on any other drink cooling product, with custom shape, colours and printing.

Increase perceived value: This item is given as a gift with purchase. The customers perceive it as a higher value as they feel like getting two items for one purchase. An insulated beverage container can be used for wine, beer and many other drinks hence, it would ideal as a gift to a friend.

Stimulate sales: For first time customers, it may be challenging for them to find the best wine to buy based on the bottle alone. Therefore, it is nice to have a GWP included, to tempt consumers in to trying your wine.

Customer Retention: Customers who have bought your bottle for the first time and plan to buy more will find themselves excited to see that they can get more containers with another purchase.

Visual Merchandising: On-Premise Products for Visibility

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Visual Merchandising: Custom Designs for Functional GWPs

A bottle stopper is a nice product to use as GWP. Because of the size and weight of the product, it is compact and suitable for many types of industries. If you are dealing in food and beverage industry, perhaps as a winemaker or a restaurant, this product would be a really cool premium product. Bottle stoppers are very simple and convenient accessories for wine lovers, bartenders and wine collectors alike to saver the aromas of wine, and keep its taste ripe.

This is why we suggest this iceberg-shaped bottle stopper to add a twist and cheer to your collection of wine accessories.

Why is this wine stopper a great merchandise idea?

• Practical. This wine stopped can be use multiple ways making it a very convenient item to have. People love receiving items that they can use.

• Brand awareness. This item can be used and placed on any item and any place leaving plenty of chance to expose and interest other people.

On-Premise Merchandising: Investing on Premium and Visual Products

Visual Merchandising covers all the necessity to capture the attention of the customers by all means from the facade of the store to the location of each product inside the store – may it be a department or specialty store.

To capture attention, awaken the senses, provide the customers a wonderful buying experience, which will bring them back to the store for the next time and become a loyal customer, and make more sales are the major concern of an effective visual merchandising.

No one wants to have boring product display; every visual merchandiser wants to have interesting shop window and indoor display to capture not just the attention of the customers, but their entire senses.

Variation will support your theme to avoid boringness of display and decoration. You can use the same theme every year but avoid using the same display and style. You need to create a new look or else you will only annoy your viewers.

Scheme is also best applied to employ variation. A scheme works like a sub-theme. Say for example you theme is Christmas, you can create one White Christmas Window, one Toys Kingdom Window and one Christmas Party Window. All of these three schemes are related to your Christmas theme.

Also avoid using the same material for different themes consecutively. You may keep the materials you have recently used and use it again after few months or put it in other locations or other branch of your store.

Strategic Merchandising: Increasing your Brand's Perceived Value

In the merchandising products market, utility and synergy are essential in making the campaign a success. How do you add meaning to your premium products?  Adapting the product with innovative/adapted printing, bundling products together & choosing the right product to convey your message are key.

Other ways to increase your perceived value include:

Packaging – Inclusion of premium promotional packaging is another great way to increase your perceived value. Adding value through packaging  means that a customer’s first impression of your product will be that of high quality. This will instantly associate your brand with luxury and increasing what they are willing to pay for your products.

Point of Sales displays – A well implemented POS display can be hugely influential in perceived value. A display that emits a message of luxury and class will make certain that customers associate you with high quality products. As a result, it will increase what they feel the price of your products should be.

Ultimately, if a company wants to maintain a high brand image, they will wish to buy the most cost effective product with the highest perceived value.

Affordable Merchandise: Functional Bistro Aprons

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.