Innovative Solutions: Unique and Premium items for Consumers

A unique selling point is a concept that differentiates yourself from your competitors. It can be applied to promotional products or even to a business as a whole.   Also known as Unique Selling Proposition, this term refers to a feature or benefit that separates your products from anyone else. Such as offering at lower prices, creative design, extra functions etc.

The main advantage of USP: Attract potential clients.

USP focus on points like slogans, packaging and also brand recognition. With so many similar products and services in the market, Merch and Effect always finds creative merchandise solutions for a more distinct and iconic way your brand can be introduced to the market.

How can a customised leather notebook be an effective USP?

Premium Quality and Novelty. Unique features like special designs and materials would allow the customers to be attracted to the brand even more. According to every campaign’s budget, you can consider using real leather or PU for the external cover.  It is vital for every company since such strong brand recall can certainly help in brand awareness and brand image.

Practical Merchandising: High Quality Pens for your Brand

Premium corporate pens are one of the most favoured items to market your brand. They are an easy, simple and effective way to spread brand awareness and exposure by adding your logo to the design. As premium gift items, they are great choices to give away to clients, to keep around the office or at a restaurant, and to keep handy at reception desks.

How can premium pens be useful for your brand promotions?

Design. Pens can come in all shapes and sizes and it is important to design a pen that will continue to represent your brand even after a long time. People always have pens lying around and good looking and comfortable pens will always be chosen first.

Brand Potential. High quality pens are easy to increase your branding as they can be printed with your brand logo. If your pen is good, people are more likely to associate your brand with making items that have given them a positive experience.

Practical Merchandising: The best products for your travelling consumers

People who travel have to pack smart.  This is where premium merchandise can offer a brand-relationship base with the user and offer wide international exposure for liquor companies.  As the items will have limited yet important roles to play, the consumer will be sure to value them, especially if received as a gift.

Leather Garment Bag

One for business travellers here. This classic leather garment bag is the ultimate travel bag. It folds valuable suits or dresses away in a non-crease manner and allows the user to easily have it near at all times as it is handsomely slung over the shoulder. Lost or creased suits will be a thing of the past. Perfect for business trips or even weddings, allowing the traveller to change into a fresh suit or dress whenever it “suits” them.

Business Travel Trolley Bag

Another must have essential but not only for the business traveller. This small carry-on travel suitcase is a suitable high-end gifts that will accompany the user around the world.

Travel Essentials Case/Pouch

Often when flying, you don’t even realize what you need until it’s too late. Not anymore with a travel essentials pouch as a premium product. The handiest aspect for the marketing company is that they can mix and match the content to suit their consumers’ needs. The travel case or pouch can be kept and is also sturdy enough to be reused multiple times. Pack the case with a towel, toothbrush, and disinfectant then brand every item.

Luxury Merchandise: Customised Flasks for your Liquor Campaign

Nobody can consider themselves a liquor enthusiast if they never even owned a single flask. Flasks are a more convenient way to store liquor to be able to have it on-the-go. The flawless and timeless design of a flask makes it attractive to any consumer through varying age groups. It is what we call--- Hip.

These products are perfect for liquor brands that have surpassed the challenges of time and succeeded in continuing to produce quality liquor over the years. It is a liquor enthusiast’s major accessories so to speak as it is designed to fit a person’s jacket or pocket. Its metal frame keeps the liquor from changing its temperature and the stainless steel design keeps it open for logos to be embedded permanently.

The production of this hip accessory has no limits. The design of the flask itself may be patterned to a certain shape to reflect a brand. This product material is versatile enough for any liquor brand that is planning to keep a closer bond with their patrons. It will all come down to how unique and practical a certain flask is designed. With this product, you can guarantee a satisfied customer anytime, anywhere. Merch and Effect can definitely help you design your hippest and coolest product yet.

Merchandising Ideas: The Luxury of Scented Candles

A very thoughtful functional item for your clients, a form of relaxation one may get at home. Packaged in a nicely designed box, customers do not have to worry about breaking it. The candle looks absolutely stunning. Simple product, but the nice aroma and design make it very charming. Matte glass gives the feeling of the silky surface and it only amplifies the luxury of the item.

The boxed candle suits any seasonal marketing campaign. It can be perfectly used as a gift for your VIP customers, gift with purchase or as purchase with purchase. This aroma candle is an absolutely amazing candle marketing gift –- a functional and stunning piece to improve any household’s ambiance.

This marketing gift may be offered in a wide range of scents. This way, consumers who like to collect a whole set will become repeat purchaser. Some customers may also like to use candles at home to feel as if they are living in a spa. By having such buyers who will keep purchasing the same product, it would certainly generate sales tremendously as they would want to collect the entire set of candles.

This item can also be used in many places, at home, in the office or even in a store, if you own one. With a large space to print your brand on, this marketing gift will be one that would boost brand visibility and awareness as well. Ultimately this will generate more sales for your company, yet again. Simple and effective, that is what most marketing executives are going for now.

This product could also be made of recyclable materials in order to help your company’s corporate social responsibility. With your company being involved in the preservation of the earth, more consumers that are concerned about the green movement would be highly receptive to your company as well.

Merchandising Strategies: Increasing Visibility through Functional Bags

Functional bags are one of the most popular gifts that companies give away to their customers. These bags are very functional because they can be used on a daily basis, depending on the bag, you can either bring it to work or to the beach. Furthermore, great quality bags help your company increase the branding visibility of your marketing campaign. This is due to the large surface area available to brand your company’s logo.

Work commitments require many business people to travel on a regular basis, meaning premium travel bags are particularly valued items. Stylish travel bags make great corporate gifts, keeping your brand alive in the mind of your clients as they travel. Such travel bag is a versatile gift that will last for a long time. Custom and high quality bags are great for increasing brand visibility. Furthermore, travel bags are available in a wide range of colours and styles: from travel duffels to classic, elegant luggages.

Quality travel bags are among the most usable, visible, and functional gift items available. One major advantage of the travel bag is they are often used and seen daily. Also, these travel bags have a large area for your logo or brand, including the second side of the bag.  The imprint also needs to be carefully designed, and thought out in advance. No matter what style and colour you choose, your logo is certain to look great for years.

Merchandising Ideas: On-Pack Glassware

The Appleton State brand is offering two whiskey glasses in every pack when you purchase a bottle. This type of premium gift is commonly used in the alcohol industry and for a number of reasons. An on-pack glass gift is good for increasing brand awareness and also works well as an incentive purchase.

This on-pack gift is packaged to show the promo glass next to the bottle. This glass has also been engraved to show the brands name on the surface, which makes this type of design a great and easy technique for making your brand name look sophisticated and unique on the glass.

Why Invest on an On-Pack Glass Set?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this whiskey.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a promotional item, the more recognition your brand will receive if you stamp your logo on it.

Functional Merchandising: Leather Laptop Bags from Asahi

 One of the best things about laptop bags as merchandise is that they make great giveaways for both men and women. Also, they are useful for people in a range of ages. Another advertising benefit of using premium laptop bags in your business is the fact that these bags will have a lasting effect on your business because most people will use these bags again and again. A high-quality  laptop bag is certain to be used, and become a very effective advertisement tool for your company.

One of the best products for liquor businesses are classy bags. Most companies that sell things put those items into bags. Some companies put their items in plastic bags, some in shopping bags and some in paper bags. The latest trend even has some businesses offering reusable shopping bags to help save the environment by using them over and over again.

This gift with purchase provides a unique advertising opportunity for your business, especially if you are located in a shopping mall or shopping center, where you know that your customers are going to not only shop at your store, but at other places in that same shopping area. Moreover, this attracts customers to spend more money to be able to get this premium laptop bag for free.

Merchandising Strategies: Premium items for Lower Costs

​Are you looking for that unique and timeless product to get your brand name across using as little cost as possible? If you are, why not look at the option of a fedora hat? These hats are really in the trend right now, and they make great product because of the large surface area available to brand your logo or message.

What kind of companies should offer this promo gift?

This is an item that is suitable for companies who are more towards lifestyle. It is one product that companies can offer not only in summer for the beaches, but also for nightclubs and bars; perfect for any beach wear or alcohol companies.

How these fedora hats work better than other merchandise?

These fedora hats can really help your company stand out because:

• They look stylish, so your audiences will actually be willing to wear them out

• You can customise the color or the band logo to suit a particular theme of your company

• It is relatively low cost and branding is not overly extensive

Even though it can be a staple product, people still love it. So you get the best of both worlds by having merchandise that not only has great economical value for your company and also works brilliantly to get your brand name across.

Practical Merchandising: Getting into the Fashion Trends

One of the best ways to deliver your brand's identity is through wearable fashion. Wearable in the sense that it can be used every day on almost any occasion without looking like a tasteless promotional item that anyone can get for free once they avail the product.

Integrating your brand in fashion can be a hit or miss, there's always this fine line between your merchandise looking like a valued gift or a tacky promo loot. The best approach to this is to be as subtle as possible while still keeping your brand's identity imminent in the merchandise.

Take these sunglasses we designed and made for the brand Wild Turkey.  Practical gifts like this have a higher tendency to be used by the customers, thus, increasing your brand's reach and visibility, pun intended. 

We at Merch & Effect consider several key elements when making a design. First, we take into consideration the color palette of the brand. Color palettes are easily recognizable and unique to the brand. In spite of the logo not standing out, these would carry the brand's identity. Another thing we consider is the materials that will be used to create our designs. Since we have limited space in this platform, we take into consideration what imagery we should prioritise and put on there. With this, we can come up with a practical, subtle, but brand-related item that will surely be appreciated by customers.